resources for Latinas in business

10 Free online resources for Latinas and other women small business

Latinas are unstoppable! That’s why we decided to bring you these 10 free online resources for Latinas in business, to take your business to the next level. Of course, if you are a woman entrepreneur or small business owner, you can also take advantage of these resources! 

resources for Latinas in business

10 Free Online Resources For Latinas In Business

If you’re looking for the best free online resources for Latinas in business, that means you are serious about business! Let us show you the best resources we’ve found so far for Latina business owners.

We know there are a lot of specialized tools out there, but when we are starting with our business we need to save every penny we get. That’s why we wanted to create this list of free resources to help your business grow: 

Marketing Resources

These are some of the most useful platforms to get the marketing part of your business right on your first try.

Hubspot’s Website Grader

free resources,

This free tool allows you to analyze your most important customer touchpoints. It looks at things like SEO or responsive design and gives you a grade from 1 to 100. 

This is a particularly useful tool if you are not sure why you are not getting visitors or conversions. In short, this tool tells you which areas are working and which ones don’t.


When dealing with multiple social media accounts, this is a very useful tool that can help you keep track of what you post and where. 

This tool also lets you schedule your posts and it offers you a keyword tracker. If you are starting your business and don’t want to lose track of your social media interaction, the free version of Social Oomph is for you.

Google Keyword Planner

free resources

Good ol’ google! This tool is designed to help you deal with everything related to SEO. It gives you some valuable insight into keywords and search trends. This platform can even help you predict if which keywords will work the best for you. It is free to use, but you need to have a Google Adwords account.

Free Digital Design Resources

If you don’t want to invest in a Graphic Designer, we have 3 options that can help you get a professional-looking webpage or post, in minutes.


free resources

By this time, you should have heard about it. It is a very friendly platform that allows you to create some basic design. The best part is there are a lot of pre-made designs! You can just take one, change text and images, and that’s it! 


This is a web design platform that you can use in your WordPress website. It lets you create your page, and add images and text by just dragging boxes.

Once you got your WordPress account you just have to download and install Elementor and you can start improving your webpage. The biggest benefit of this platform is you don’t have to know anything about code or graphic design to create an amazing site.


When you start a business, getting a proper logo can be expensive. So if you want to have just a quick logo to start your Facebook or Instagram page, you can use Logomakr. This tool lets you make very basic designs, add text and create simple, but colorful logos for your business.

free resources

Business Development Resources

Platforms and resources that can get your business on its feet or support you to make it bigger.


The Small business Administration of America helps people to manage, star, build or grow their businesses.

This institution has been with us since 1953, bringing aid, counsel, and protecting small business owner concerns.

You might be interested: SBA to Prioritize Smallest of Small Businesses in Paycheck Protection Program


SCORE is a non-profit organization and partner of the Small Business Administration. This platform is a huge network of volunteers and business mentors that has helped thousands of businesses to grow or get started since 1964. While they have some paid products, most of their programs are offered at no cost.

Hispanic Online Marketing

While the platform offers many services at a cost, their blog contains a lot of useful resources and network opportunities for Hispanic people.

As they put it, they feature best practices, case studies, and research.

Resources For Training

It is always a smart decision to improve constantly, that’s why we have these free resources for you

Association Of Women’s Business Centers

This is an association that works to give economic justice and business opportunities for women. The AWBC also provides training, mentoring, and business development for women in business. 

National Hispanic Media Coalition

This is a non-profit organization that has helped create new business opportunities for Latin people. They focus specifically on Latin concerns within the entertainment industry.

Ser Mujer

In 2014 Ser Mujer was born as a program to empower women entrepreneurship inside the US. This organization collaborates with other non-profits to provide women with educational and business resources.

Funding Resources For Latinas

There are many banks and companies that offer funding plans for the Latino Community.

Wells Fargo

This famous bank has an interesting funding program focused specifically on small businesses. Here you’ll find tips, tools, and guidance to take your business to the next step. provides loans and can help you connect with other business owners. ACCION is a large nationwide nonprofit network in the United States that can guide you to achieve your business goals.

Kapor Capital

Kapor is an Oakland-based fund that provides support to startup companies. They provide business owners with funding, but also with education, innovation, or justice.

Network Resources

Pages and platforms that can connect you with other Latinxs entrepreneurs.


The Congressional Hispanic Caucus Institute is dedicated to developing Latino leaders in the business industry. It provides leadership, public services, and advocates for the Latino community in the US.

Hispanic Women’s Corporation

The HWC was founded as a response to all the obstacles Latinas face when trying to start a business. This corporation founded in 1981 aims to share experiences and resources amongst the Latin community.

Latin Business Association

A private non-profit organization that’s one of the most active Latin business communities. This organization represents over 800,000 Latino-owned businesses in California.


Succeeding in business as a Latina is completely possible! And with these free online resources for Latinas in business, you will get the business of your dreams in no time!

Did we leave something out? Let us know in the comments!

Written by the team at Chavez Web Design, LLC



3 Strategies to keep your business model relevant

women entrepreneur, leadershipBy Jesse Torres

Entrepreneurs like Ryan Krane, president of the eponymous firm Ryan Krane Inc. and creator of the Krane Training Method, know that launching and operating a company is a challenge and that success requires continuous evaluation of the business model to improve tactics and try new approaches.

Slightly more than 10 years ago Krane began his fitness-training and rehabilitation business, offering personal sessions and one-on-one attention.

Over the years Krane has adjusted his business model to take advantage of demographic changes. On my Money Talk radio show, he recently shared his tips for keeping a business model relevant and achieving entrepreneurial success:

1. Seek a growth component.

Abraham Lincoln once said, “The probability that we may fall in the struggle ought not deter us from the support of a cause we believe to be just; it shall not deter me.”

When it comes to starting and growing a business, entrepreneurs should give themselves the best shot at success. The marketplace is packed with competitors. While new entrants with considerable innovation can have success in serving mature and stable segments, entrepreneurs must be cautious. They can get the greatest bang for their buck by targeting segments that are growing and where players are not yet established.

Krane recognized the business-development opportunities suggested in research citing the health benefits of regular exercise. His hunch was bolstered by the following Bureau of Labor Statistics projection: “Employment of fitness trainers and instructors is projected to grow 13 percent from 2012 to 2022, about as fast as the average for all occupations.”

2. Evolve the business.

The Greek philosopher Heraclitus is widely credited with saying, “The only thing that is constant is change.” While some entrepreneurs may not be trained in the classics, this is one lesson that business owners ought to know. All industries are in a constant state of change and companies that do not evolve will eventually die.

When Krane began his fitness-training business, baby boomers were still years away from beginning their exodus into the world of retirement (perhaps eating bonbons and sipping Mai Tais). As years passed, he recognized a need to address the aches and pains that come with aging.

Indeed as the Denver Post reported, “the benefits of exercise for any age are well documented, but recent studies indicate that it can have significant impact on reducing illness and chronic disease in those over the age of 50.” Krane saw business potential in this trend and took timely action by implementing programs focusing not only on traditional fitness and nutrition regimens but also on addressing some common ailments that arise with aging.

Earlier this year, Krane released a series of videos intended to address these ailments with titles like Get My Ankle Better, Get My Knee Better and Get My Back Better.

3. Be innovative.

Innovation can keep an entrepreneur’s competition at bay. About three years ago, as Krane witnessed the surge in popularity of video and the power of YouTube, he began to explore the use of instructional videos as a form of marketing. (Indeed YouTube broke the billion-user mark in 2013, according to Advertising Age.) Krane created his own YouTube channel and began to create and distribute fitness advice online.

Krane’s reputation for producing fitness and nutrition content spread and he began receiving inquiries from potential clients around the world.

Pursuing yet another chance to innovate, Krane expanded his in-person fitness training business to include virtual training by using Skype. His client portfolio expanded to include clients from as far away as Indonesia. His innovative approach to fitness training scored him a recent interview with ABC’s Diane Sawyer.

In the real world, more than three areas of concern arise. But entrepreneurs who adequately focus on growth, evolution and innovation can aim for their business models remaining relevant at all times and giving them the greatest opportunity to achieve success.


 About Jesse TorresJesse_Torres

Jesse Torres has spent nearly 20 years in leadership and executive management posts, including executive management roles at financial institutions. In 2013 the Independent Community Bankers of America named him a top community banker influencer on social media. He is a frequent speaker at financial services and leadership conferences and has written several books. He hosts an NBC News Radio show called Money Talk with Jesse Torres.
Follow @jstorres or contact