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“The pandemic caused much struggle for small business owners and we need to repair”, say Brooklyn2Bogota founders

Rosario B. Casas and Felipe Andrés Forero Hauzeur are the founders of Brooklyn2Bogota, a digital incubator for Hispanic business owners. Rosario is an award-winning women-in-tech advocate and serial tech entrepreneur. Felipe is an author, entrepreneur, engineer and veteran.  

The married couple founded Brooklyn2Bogota with the mission to close the digital divide post-Covid for business owners and entrepreneurs by focusing on empowerment, digital transformation, and business growth through a variety of activities and mentor lectures. 

In the fifth installment of the National Leaders for Latinx Advancement Series, Latinas in Business President and CEO, Susana G Baumann sat down with Rosario and Felipe to discuss the incubator program and how Latino businesses can grow post-pandemic. 

The pandemic push that launched their dream 

Brooklyn2Bogota leaders Rosario B. Casas and husband Felipe Andrés Forero Hauzeur. (Photo courtesy Rosario B. Casas)

The husband-and-wife duo first began envisioning Brooklyn2Bogota sometime in 2015. At the time they were living in New York City and Felipe was working as a diplomat for the community. Together, they began wondering how else they could help the Hispanic community, especially immigrants. They wanted to help the community in other ways, aside from the legal work Felipe was already doing at the time. 

As an entrepreneur, Rosario began imagining ways to help Latino business owners and entrepreneurs succeed and grow their businesses and soon the seeds for Brooklyn2Bogota were planted. She quickly began reserving the name ‘Brooklyn2Bogota’ across various sites and platforms with her early vision in mind. Over time, Rosario and Felipe continued to develop this idea of an incubator program that would nurture entrepreneurs and small business owners on their journeys. 

“We had planned to launch more or less for 2022,” said Rosario. “But then the pandemic happened, the crisis happened, and we knew we had to launch early. The pilot plan was launching the first cohort. Today we are in the third cohort.” 

The pandemic caused much struggle for small business owners, especially in minority populations such as the Latino community. In the past year since Brooklyn2Bogota’s lauch, three cohorts have provided resources, assistance, and mentorships to Latino entrepreneurs and business owners. Covid-19 brought many things into focus, such as the impact of technology in our lives and the importance of community and working together. 

“When you speak of unity, you have to understand the numbers and the power that we have,” said Felipe, speaking about the vast and growing Latino population in the US. “Hispanics are now almost 25 percent of the population of the United States.” 

As such a large population, the Hispanic community has the potential to impact the economy and the country’s businesses. However, for too long, minority communities have struggled to gain the resources and knowledge necessary for success and growth. This is where Rosario and Felipe stepped up to help through Brooklyn2Bogota’s programs. 

Closing the digital divide for Latino businesses post-Covid 

Brooklyn2Bogota’s program is based on three fundamental pillars: Leadership, Product and Growth. As a tech entrepreneur, Rosario understands the importance of technology when it comes to running a business. Since the pandemic, the digital divide has become more obvious. Many business owners struggled to shift online during the pandemic and their businesses suffered. Rosario and Felipe want to close that divide so that every entrepreneur may succeed. 

The incubator program focuses on helping non-tech entrepreneurs and business owners who are unfamiliar with the world of tech. They offer information, resources, and mentorship to accelerate and promote digital learning. 

Many past videos of lectures and mentor sessions available online for free and the information is delivered in Spanish. This was important to Rosario and Felipe, since language barrier is often a barrier for knowledge. There is a plethora of resources in English but not as much in Spanish for Latino business owners and entrepreneurs, the couple explained. Many Latinos also prefer to learn in their native language, especially when the concepts are new or complicated. 

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Rosario at TEDxTalk. (Photo courtesy Rosario B. Casas)

In the 10-week cohort entrepreneurs receive theoretical sessions and panels of specialized topics, dictated by carefully selected mentors. Focusing on the three pillars: Leadership, Product and Growth participants work to accelerate their growth in digital world post-COVID. The thematic mentoring sessions between members and participants provides them expert knowledge and guidance as they move through the program. 

You might be interested: Rosario B. Casas shares how the pandemic has accelerated technology and tech trends to keep an eye on

Finally, the program provides participants with a private network that brings together the mentors and participants who complete the program. This network allows for further connection, collaboration, and exchange of ideas in the future and continued growth for entrepreneurs and business owners. 

The fourth cohort is tentatively set to begin in April 2022. For more information and to apply, visit Brooklyn2Bogota.com

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Rosario B. Casas is closing digital divide for Hispanics with #Brooklyn2Bogota

Brooklyn2Bogota is a digital incubator for Hispanic business owners created by BCPartnersTech and led by women-in-tech advocate Rosario B. Casas and Felipe Andrés Forero Hauzeur. The program aims to help close the digital divide post-COVID for business owners and entrepreneurs by focusing on empowerment, digital transformation, and business growth through a variety of activities and mentor lectures. 

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Rosario at TEDxTalk. (Photo courtesy Rosario B. Casas)

Women-In-Tech advocate Rosario B. Casas 

Brooklyn2Bogota leaders Rosario B. Casas and husband Felipe Andrés Forero Hauzeur. (Photo courtesy Rosario B. Casas)

Award-winning women-in-tech advocate, Rosario B. Casas is Co-Founder of Business Creative Partners, BCPartnersTech, leading digital adoption and transformation for Hispanic owned businesses. She is a Colombian-born serial entrepreneur, now based in New-York, with over 8 years of practical experience in data and technology platforms and management roles.  

In addition to BCPartnersTech, Rosario is also Co-Founder and CEO of  XR Americas, a company dedicated to expanding the borders of immersive technologies –Virtual Reality, Augmented, Mixed– in industrial applications. Rosario is a Colombian entrepreneur based now in New York.

As a champion and enthusiastic advocate for women-in-technology, she is obsessed with finding more women and Hispanics using technology to solve key global challenges. To further encourage and support women-in-tech, Rosario has co-founded several strategic partnership models, serves as a member of the Big Data Advisory Board at Rutgers University, and has been a lecturer at TEDx, The World Summit on Innovation and Entrepreneurship , and The World Innovation Network TWIN Global, among others.

You might be interested: Venezuelan tech entrepreneur revolutionizes social storytelling with video-sharing app FlickPlay

How #Brooklyn2Bogota is empowering Hispanic business owners 

Brookly2Bogota is a community for digital transformation and business growth founded by Hispanic talent. Focusing on empowering business owners in the areas of Leadership, Products, and Growth the Digital Incubator Cohort offers valuable insights and guidance to participants through a series of lectures and discussions with mentors and experts as well as various activities and networking opportunities. 

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Women-in-tech leader Rosario B. Casas is building a community for the digital transformation and business growth of Hispanic entrepreneurs. (Photo courtesy Rosario B. Casas)

The 8-week Incubation Program was initially created as a tool to help reduce the digital divide post-COVID and strengthen the knowledge of business owners and entrepreneurs, especially of Latino origin – both in the New York / New Jersey area and in Latin America.

The training program provides tools for participants to accelerate the growth of their company in the new digital world post-COVID and carry out the digital transformation they require while acquiring knowledge and skills related to design thinking and agile methodologies.

Focusing on the fundamental pillars of Leadership, Product, and Growth, the incubation process takes place over 8 uninterrupted weeks where entrepreneurs receive receive theoretical sessions and panels of specialized topics, dictated by carefully selected mentors for each area.

The thematic mentoring sessions between members of the Network of Mentors and the companies participating in our programs provide participants with expert knowledge and guidance as they move through the program. The cohort offers both private individual mentoring sessions and open conversations, many of which can be viewed here


Finally, the program provides participants with a private network that brings together the mentors and participants who complete the program. This network allows for further connection, collaboration, and exchange of ideas in the future and continued growth for entrepreneurs and business owners. 

Recently the program completed their first 8-week Digital Incubator Cohort. The first cohort provided 8 weekly closed live sessions and 23 open sessions, over 61 hours of live broadcast time, 93 individual thematic mentoring sessions, and approximately 110 hours of individual thematic mentoring. 

Applications for the second cohort are open now. See here to join.