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skincare beauty brand

B2 Beauty By Bella: A skincare beauty brand by for Latinas

B2 Beauty By Bella is a natural skincare beauty brand founded by Latina entrepreneur, Edith “Edi” Lagunas, with the mission to provide quality natural, simple, and affordable products that maintain youthful, smooth skin and empower women.  

skincare beauty brand

B2 Beauty By Bella, a natural skincare beauty brand founded by Latina entrepreneur, Edith Laguanas. (Photo courtesy Edith Laguanas)

A skincare beauty brand for Latinas 

Edith Laguanas, owner and founder of B2 Beauty by Bella. (Photo courtesy Edith Laguanas)

Edi first launched her business this past year in November 2020, though the idea for a skincare beauty brand had been a dream in her mind since 2008. As a Major in the U.S. Army, Edi has traveled the world and lived in over 15 domiciles throughout her life and has served various positions in the Army from platoon leader, company commander, to Executive Officer. During her many travels across the world, Edi’s skin was exposed to various seasons and climates which affected her skin tremendously. From bitter colds to blistering heats and humidity to the harsh sandstorms in Iraq, Edi skin suffered. She realized then that she needed skincare products that would provide protection, moisture, and keep her olive skin hydrated and youthful. 

“I saw that other female soldiers had skincare products that complemented their skin needs,” says Edi. “However, I also saw the lack of Latina brand representation in the skincare and beauty industry and how much we spend on cosmetics and skincare products.  That feeling I had of someday launching a skincare product finally came to reality last year.  In March 2020, when COVID hit, and I saw the shutdown of brick-and-mortar business,  I saw how the e-com businesses and those that were able to transition to the digital world were surviving and thriving.  At that point I knew that I had to launch my career in skincare not only for me, but so that other Latinos could see that being an Entrepreneur in the digital world was possible.” 

In the years leading up to Edi going for her dream, she spent time trying out different skincare products that contained essential ingredients such as retinol, vitamin C and vitamin E that would ensure her skin retained its firmness, elasticity, and skin tone. When she decided to launch her own brand, Edi knew she wanted her products to contain these essential ingredients and no harmful chemicals or parabens. However, ensuring top quality in her products would come with some obstacles. 

As a Latina entrepreneur, Edi is adaptable and resilient. Coming from an immigrant family of five kids that grew up with minimal resources, Edi learned how to get creative early on so that everyone could benefit. This made her become resilient and adaptable for when things don’t pan out the way she planned. 

B2 Beauty By Bella Repair Resurfacing Serum. (Photo courtesy Edith Laguanas)

“Last year in March 2020, when I began my research into skin care ingredients and began meeting with manufactures and learning about their chemicals in the products, I learned that most manufacturers have minimum order quantities and the cost to buy one product would require an investment on my part of thousands of dollars,” says Edi. “At this point I was becoming disillusioned and discouraged.  But I kept searching and meeting with skin care manufacturers until I met with a company that met both my needs in the type of product I wanted and, in the amount, I financially was able to invest in.  In this experience I learned that we have to keep looking and trying until we find that solution that fits our needs.”  

Representation matters: Opening the door for other Latino businesses

Edi began B2 Beauty By Bella to provide skincare products that would enhance skin and empower women to feel beautiful and confident, but throughout her journey her mission has grown. She has connected and collaborated with many people from many backgrounds and discovered the beauty in relationships, community, and life. “La vida es Bella!” 

B2 Beauty By Bella all natural skincare beauty line. (Photo courtesy Edith Laguanas)

The importance of community and representation became especially evident after the Covid-19 business shutdowns. Edi saw the devastating impact of the pandemic on the Latino community and labor workers. Now, she hopes to inspire other Latinos with her company and her story to show them that success is possible and that Latinos can thrive in the Post-Covid e-commerce world. 

“I see on the news the impact that Covid has had on the Latino community and the labor workers.  I keep telling myself that if we are the ones doing the labor and buying the products, then we should also own the businesses,” says Edi. “Representation matters and I believe that small e-com businesses like B2 Beauty By Bella can open the door for other Latino businesses and keep it open for them to join us.” 

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Edi recommends that anyone interested in starting their own business or entrepreneurial venture should first start by finding a community of like-minded individuals to empower you and sit in your corner. Find mentors and ask questions. Do not be afraid to fail. 

“There is always a way,” says Edi. “Get creative when things don’t go as planned and find a way to get things done. ‘Que la vida es dificil cuando nosotras mismas la hacemos dificil.’ Life is full of obstacles and it is up to us to remove those obstacles and keep trying.”

entrepreneur empoerment

2019 Entrepreneur Empowerment Lunch announces keynote and celebrity speakers   

The 2019 Entrepreneur Empowerment Lunch will present Founder and Designer of Cenia New York as Celebrity Speaker. Cenia will do a dress giveaway for one lucky attendee. The winner will be announced at the event and will schedule a date to visit the Cenia New York showroom in New York City. 

entrepreneur empowerment lunch

Cenia Paredes, celebrity designer and founder, Cenia New York will be Celebrity Speaker at the 2019 Entrepreneur Empowerment Lunch (Photo courtesy Cenia New York)

The Latinas in Business 2019 Entrepreneur Empowerment Lunch (EEL) is shaping up to be the event of the year for small business owners. The “Beauty, Health, and Wealth: Taking Charge of Our Lives” event, co-hosted by Hudson County Community College (HCCC) and produced by 3L Communiqué, will welcome dynamic speakers and honorees for an opportunity to learn, connect and succeed! The 2019 EEL takes place Thursday, June 13 from 9 am to 2 pm at the college’s Culinary Conference Center, 161 Newkirk St, Jersey City, NJ 08736.

entrepreneur empowerment lunch

First Lady of New Jersey Tammy S. Murphy invited as Keynote Speaker (TBC) for her involvemment in women and children’s health initiatives. (Photo credit: NJ.gov)

First Lady of New Jersey Tammy S. Murphy has been invited as Keynote Speaker (TBC) for her involvement in women and infant’s health initiatives. Speakers also include Celebrity Speaker designer and founder of Cenia New York, Cenia Paredes, as well as a Fireside Chat with actress, TV writer and producer, women’s advocate and creator of StorySharing, Ivana De Maria.

Mayor Wilda Diaz of the City of Perth Amboy will receive a special recognition as a “Small Business Champion” for her distinguished work in building the city’s Business District.

In addition, 16 Latinas will be awarded for exceling at growing their businesses and building community around them.

For additional information and registration: Entrepreneur Empowerment Lunch

 

Raising the bar for women entrepreneurs

“Latinas in Business Inc. is once again raising the bar to discuss the topics that provide entrepreneurs with key tools needed for small business success,” said Susana G Baumann, President and CEO of Latinas in Business Inc.. “This year’s theme is reflective of one of the fastest growing industries in the United States – Wellness- a trillion-dollar market broadly dominated by women entrepreneurs,” she said.

However, not all these businesses provide the financial wellbeing that entrepreneurs deserve for their efforts. Many struggle to get ahead in these highly competitive industries or markets. Some have accomplished certain degree of success but have reached a plateau and need to shake things up to get to the next level.

Most of them want to better their physical, mental or financial well-being and reclaim their natural beauty and vitality, re-establish balance and fulfillment. They want to take charge of their lives and businesses to achieve financial freedom while breaking away from negative stereotypes.

“Once again, the 2019 EEL is an educational and promotional event that continues to attract successful Latinas and other minority women entrepreneurs from different industries. They are invited to speak about their journeys, the obstacles and barriers they overcame, and how they have achieved success. Women in general -and Latinas in particular-need to see and hear from those peers, and believe that they can also succeed,” Baumann said.

For information and registration, click on the image.

Bilingual workshops at the Entrepreneur Empowerment Lunch

Workshops at the 2019 EEL are based on “peer-to-peer” knowledge sharing. Experts in each field are also invited to provide additional information to help build a solid foundation for attendees’ small businesses. This year, in addition to 6 workshops in English, 2 workshops in Spanish have been added.

“We have selected topics like branding, funding, and business strategies that were very popular last year at the Entrepreneur Empowerment Lunch. Other topics include marketing products to major buyers, healthy consumer trends and how technology is disrupting the wellness industry,” Baumann explained.

For additional information and registration: Entrepreneur Empowerment Lunch

Cenia Paredes, Celebrity Speaker at the Entrepreneur Empowerment Lunch announces giveaway
entrepreneur empowerment lunch

One lucky winner will visit the Cenia New York exhibit room to pick up her prize (Photo courtesy Cenia New York)

“We are honored and grateful to have the presence of Cenia Paredes as Celebrity Speaker in this year’s Entrepreneur Empowerment Lunch,” Baumann said. “She caters to the woman who embraces her curves, is sassy, self-secure and wants to look tastefully sexy and radiant no matter what size or body shape. At Latinas in Business, we support women’s self-acceptance and encourage them to stay away from negative stereotypes.”

In 2011, Cenia was chosen among 900 companies as one of the 22 participants of The Workshop At Macy’s, and she was one of 4 vendors chosen to launch her product in selected stores in the June’12. Since then, Cenia has expanded her distribution to specialty stores globally and has expanded her line to include a highly successful denim line with her patent pending Cenia Convi Jean. In the Spring of 2016, Cenia’s debuted on Shopping Life 24 in Russia and HSN in the USA.

In addition to inspiring entrepreneurs and providing advice on getting brands noticed by corporate entities, Paredes will do a dress giveaway for one lucky EEL attendee. The winner will be announced at the event and will schedule a date to visit the Cenia New York showroom in New York City to pick up their prize.

“I’m an entrepreneur who knows all too well what it takes to obtain success as a small business owner,” said Paredes. “I’m honored to be this year’s Celebrity Speaker at the Entrepreneur Empowerment Lunch. After dedicating years to building my brand and expanding my designs, it gives me great pleasure to pass on some of the lessons I’ve learned along the way.”

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Join us for an open discussions, interactive panels and peer-to-peer sharing with successful Latinas and other women entrepreneurs who took charge of their lives and their businesses in these very competitive industries, and the companies and organizations that are disrupting the wellness industry with products, services and technology.

Ignite your passion to achieve your ideal beauty, health, and finances. You will gain a clear and deep understanding of what truly motivates you and work toward your own personal and entrepreneurial breakthrough.

For additional information and registration: Entrepreneur Empowerment Lunch