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‘Wonder Curl’ founder Scarlett Rocourt shares hair-care secrets to perfect curls 

Scarlett Rocourt is a Haitian-born “Jersey Girl,” an entrepreneur, plant-based vegan, plant mom and gardener. She is passionate about living a healthy life and helping others to do the same. 

She is the founder of Wonder Curl, the leading indie Black-owned, vegan and eco-friendly hair-care line for all natural and curly hair textures. All products are free of silicones, parabens, phthalates, and are cruelty-free.

Wonder Curl specializes in hair-care and has developed a three-step system that simplifies customers’ wash day routine, helping customers embrace their natural curls with cruelty-free and vegan ingredients. Their signature hair-care bundle includes the Detoxifying Clay Cleanser, Moisturizing Hair Pudding, and the Get Set Hair Jelly.

From battling humidity to homemade remedies, Scarlett discovered the secret to perfect curls  

Scarlett’s entrepreneurial journey began unexpectedly in her home kitchen in 2010. At the time, she was living in Florida and her hair was losing a battle against the humidity. After struggling to find the perfect hair gel that would hold up against the weather, Scarlett decided to try her hand at creating her own homemade product. 

‘Wonder Curl’ founder, Scarlett Rocourt began her business in her home kitchen, searching for a hair-care remedy that would battle Florida humidity. (Photo courtesy Scarlett Rocourt)

Originally, she had plans of becoming a blogger and purchased the domain name ‘Wonder Curl.’ After a few weeks she realized this was not the path for her and instead, she found that she had a knack for creating products that helped keep her curls hydrated and defined. 

“I knew that if I had this problem, then other people with curly hair would too,” she said.

Working out of her home kitchen and determined to find a solution to her hair gel problem, she created her first product, the Get Set Hair Jelly. This first product would become one of three in Wonder Curl’s signature hair-care bundle, with  the Detoxifying Clay Cleanser and Moisturizing Hair Pudding later joining the line. 

Her blog domain soon became repurposed as her company name, and Wonder Curl was born. 

Scarlett set out on her mission to create products that would simplify the hair-care process for those with curly hair of all types. “I wanted to take the work out of our hair and I formulated the products, so you only need two products for styling your hair,” said Scarlett. 

Her greatest strength starting out as a minority business owner is that she is also a customer. When formulating her products, she created products that she would want to use herself. 

“My customers have the same issues with their hair as I had. I can relate to them because I am them. I always say that people will buy from who they like and who better than someone who is just like them and understands them?”

With her mission clear in her mind, Scarlett continued developing her line over the following years. She moved from Florida back to New Jersey, got a job in marketing, and kept working on her business as a side hustle. She managed this for over 3 years until her job discovered she was running a whole business while working for them. 

“They let me go and I decided not to look for another job but to pursue Wonder Curl full-time. That was about 2015 and I never looked back!” said Scarlett. 

The magic three-step process to getting those wonder curls

Over the years, Scarlett has perfected her products and now holds the secret to getting those perfectly styled curls with her three-step signature process. 

Made with all natural ingredients known to nourish hair, the unique formulas moisturize and keep hair hydrated for days, improve texture, and enhance natural curl pattern. 

“Those with curly hair know that wash days can be complex and include multiple cleansers, creams, masks, and gels. Even after spending hours on hair, it still may need to be restyled or refreshed within a couple of days. Don’t let all of that hard work go to waste. Wonder Curl has developed a new system that has everything needed in just three products,” said Scarlett describing the process. “The three-step system leaves hair hydrated and defined for days, without refreshing. Not only does this streamline hair-care routines, but it also makes it easier to achieve naturally beautiful hair.”

hair-care, Wonder Curl, Scarlett Rocourt

Scarlett shares the secret to perfect curls with signature three-step process. (Photo courtesy Scarlett Rocourt)

To get the perfect curls for yourself, start with the Detoxifying Clay Cleanser. This product does it all. It washes, detangles, and conditions. The Detoxifying Clay Cleanser was developed to combine all these steps, simplifying the process while leaving hair moisturized and fresh. Many cleansers leave curly hair dry and tangled, but the Wonder Curl formula guarantees hydration.

The second step is the Wonder Curl Moisturizing Hair Pudding, made with shea butter, castor oil, and aloe vera. This leave-in cream hydrates without becoming greasy, enhancing natural curl patterns while increasing the hair’s elasticity.

The Get Set Hair Jelly is the last step that sets hair in its natural curl pattern, without becoming dry, flaky, or crunchy.  

“We know that many hair gels promise hold but fail miserably in humidity. Not the Wonder Curl Get Set Hair Jelly. Hair will have a flexible hold that is perfect for every curl type and is humidity-proof. It is also great for eliminating frizz and elongating your curls,” said Scarlett. 

Healthy hair happiness and giving back

Over the years Scarlett has helped countless people through her products. Starting out, she began attending hair events in NYC to promote her business and putting on workshops. Her hair demonstrations often gather crowds wherever she goes. 

“It’s so important to always give back,” says Scarlett.(Photo courtesy Scarlett Rocourt)

I was giving at a natural hair show in Philadelphia once. It was at a hotel, and they gave me an auditorium. I showed up a few minutes late and it was standing room only which I was not expecting,” said Scarlett, sharing a favorite memory. “I was demonstrating my products on my hair model, who in all fairness already had great hair, so one of the women in the front row who had tightly coiled hair asked ‘But will it work in MY hair?’ I responded, ‘I will do your hair next!’ So, after I was done with my hair model, she came on stage. I wet her hair and applied my products and as soon as the products touched her hair you could see her curls form beautifully. She was so happy.” 

Later, after the demonstration, Scarlett would find her booth mobbed with people from the auditorium who had seen the demonstration and were eager to try Wonder Curl for themselves. 

“We sold out of the products and even had people asking to buy our demo products!”  

These live demonstrations are one of Scarlett’s favorite parts of her job. “This is where I shine the most. I love the look on people’s faces when they see what their hair looks like using my products. They can’t believe how soft and defined their curls are.” 

A decade after starting her journey in the world of hair-care, Scarlett started the Healthy Hair Summit in 2020 to help others to grow their healthiest hair through proven expert tips. She never imagined her personal hair-care journey and homemade remedies would lead her here today. 

To other aspiring entrepreneurs, Scarlett shares one more secret

If you are looking to gain success or grow in your career then you should seek out 3 different types of people. 

The first is someone who is where you want to be. This is the person who has achieved most of their goals and will give you valuable business advice. They don’t have to become your friend, but someone you can text/call every so often when you come across an obstacle. 

Second, is someone who is where you are now and trying to achieve their goals. These are the people who will be struggling or have had a similar struggle as you. This is also the person who talks you off the ledge. 

Finally, the third is someone who wants to get to where you are. It’s so important that we always give back and help the next generation come up.” 

For more information, visit wondercurl.com or follow Wonder Curl on Instagram, YouTube, TikTok, Twitter, and Pinterest.

How this Latina owned makeup brand is inspiring self-confidence and empowerment

Melissa Polanco is the co-founder of Ella’s Eve Cosmetics —a Latina owned makeup brand that promotes confidence and celebrates inner beauty. Co-founded with her sister, Lissa, the two are working to build a community centered around self-confidence, authenticity, and empowerment.

Ella’s Eve Cosmetics Co-founder, Melissa Polanco (Photo courtesy Melissa Polanco)

Representing Latinas in the makeup industry

Born and raised in the Dominican Republic, Melissa and Lissa, moved to the U.S. to pursue their college education. Neither had plans on launching a beauty brand, with Melissa’s background being in higher education and Lissa’s in event planning. However, both found a love for makeup that grew from a hobby to a passion and would eventually become their brand, Ella’s Eve.

It was two years ago that the sisters got to talking about starting their own makeup brand and becoming entrepreneurs. Neither one had any formal background in cosmetology, but over the years they had found a love for makeup while watching YouTube tutorials and following their favorite influencers on social media.

“We have passion for it, so we learned by researching shades, products, manufacturers, etc,” says Melissa.

While doing their research they noticed that there were not that many Latina owned makeup brands.This further motivated them to pursue their dreams and make their brand successful.

“We wanted to join the world of entrepreneurship and show women like us that you can do it too as long as you put in the work and have the passion for it,” says Melissa.

In 2018, the sister-duo finally launched Ella’s Eve, offering 5 shades of liquid lipstick. Later they would expand their collection to add a variety of products including lip lacquers and an eye shadow palette.

Ella’s Eve Cosmetics “Velvet Posh Liquid Lips” (Photo courtesy Melissa Polanco)

Being Real

As a Latina owned makeup brand, Melissa and Lissa wanted to make sure they were authentically representing their brand and their roots. From the start they knew that self-confidence and authenticity would be at the heart of their branding. We see too much with makeup that it is considered “fake” or inauthentic. Many see makeup as a mask, but Melissa and Lissa wanted to redefine people’s relationship to makeup. Their mission was to create a brand that would provide quality, cruelty-free products with honesty and help people highlight their natural beauty and boost their confidence.

Confidence comes from being real, the makeup only enhances the beauty that was already there. This authenticity can be seen in every aspect of Ella’s Eve Cosmetics. It’s in their founders, in their products, and in their branding.

Sister-duo, Lissa and Melissa, Co-founders of Ella’s Eve Cosmetics showing off their liquid lipsticks (Photo courtesy Melissa Polanco)

“Because we are a small business, we have very limited resources. We literally wear many hats while operating Ella’s Eve,” says Melissa. “We are the marketers, the faces of the brand, the customer service, the photographer, etc.”

This can be overwhelming at times, but Melissa loves that she gets to be so involved in every aspect of the brand. This gives them the ability to reach their customers on another level. By being so involved, they are easily approachable.

“One of our main focuses is to be reachable and relatable in a way where our customers feel free to reach out to us and feel like they are reaching out to a friend,” she says. “It can be just reaching out to ask a question about our products or even sending us a DM to share the love for our brand or products. We are building a community around love and acceptance and I believe our customers see that.”

In one of their recent promotion videos, their authentic selves shined through unexpectedly, and it was a success among their followers.

What was supposed to be a serious “ad” turned carefree and fun. The “this is me” outtakes that Melissa filmed of her sister wearing one of their lip shades ended up being what they posted to their social media.

A new addition to Ella’s Eve, the “Make It Your Eve” eyeshadow Palette (Photo courtesy Melissa Polanco)

“Our followers loved it and even commented how real and refreshing it looked because it was different. That is what we want,” says Melissa. “We want to promote the real us, which reflects our brand and remind everyone that what is important is to be you and love who you are.”

Inspiring confidence in your dreams

Loving who you are is the first step to taking over the world and achieving your dreams. Melissa and Lissa want to not only inspire people to feel confident in their appearances but also in achieving their dreams.

When they began Ella’s Eve Cosmetics, they were inspired by the lack of Latina owned makeup brands in the industry. They wanted to make a change and show others that they too can achieve their goals.

“We now get approached by fellow Latina women who share their support and how proud they are that two Latina sisters are going for their goals. They love how relatable we are and this is one of the things that I love the most because it makes me feel proud that I am representing us in this industry,” says Melissa.

That representation matters. It shows Latinas all over the country that they too can make their dreams come true. It gives them confidence.

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“Never put yourself down,” Melissa says to other minority women looking to start their own business. “Put yourself out there and go for it. There might be instances where some doors are shut or things don’t go as planned, but always look forward and never give up.”

Just be authentic. Love yourself and be proud of who you are, inside and out. With confidence, anything is possible.