Winner LIBizus 2015 Best Business Award announces the winners for 2015 Best Business Award

Winner LIBizus 2015 Best Business Award

Our first year of joy empowering Latinas to achieve their goals in business and the workplace had to come together by celebrating the accomplishments of our @LIBizus!

Here are the winners and finalists of our 2015 Best Business Award –by the number of Likes of their elevator pitch videos on our Facebook page:


Fortuna Alcocer-3

Fortuna Alcocer

Fortuna Alcocer, School of Prosperity “Shri Sama” LLC

Tula Alcocer, Fortuna for You, is a happy Latina who loves inspiring, guiding and empowering Latino entrepreneurs in both the United States and worldwide, to be prosperous and happy in the fulfillment of their purpose of life. She loves freedom. She believes, first, on the huge opportunity to make our lives what our own decision determines. As a proof, she lets her inner-self freely expresses through entrepreneurship.

She also believes that providing the proper knowledge and proper guidance can make a big difference in the lives of people who strive for prosperity and to have a happy life. Leadership is an expression of self-love, love to our descendants, to our community and to our nation, and when it manifests first in ourselves then it can manifest at home and finally in our outside world.

She has created School of Prosperity “Shri Sama” LLC and School Of Successful MLM Entrepreneurs “Guru” to contribute to the creation of new true leaders and successful entrepreneurs in the Latino community. She is a linguist, a Personal & a Master Business Neuro-Coach, International Speaker and a full time mom of Bridget and Cesar.






Adriana AcostaAdriana Acosta, Organo Gold

My goal is to share this great opportunity with those who are looking to have the financial freedom they want to do what they love and those looking for a different lifestyle. I also want to share the knowledge our great group of motivators are teaching us on a daily basis and have allowed me to grow personally. Now I know that God has given me the capacity and the wisdom to achieve whatever I want and that success lies on what I believe I am entitled to.

Organo Gold is a global network marketing company on a mission to spread the knowledge of Ganoderma to the entire world. The company’s vision is to help people improve their lives by reaching new levels of health, wealth, and balance through opportunity and products. In just five short years, this vision has inspired and helped millions around the world.


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Hipatia Lopez

Hipatia Lopez

Hipatia Lopez, Empanada Fork

Hipatia Lopez is the inventor of a kitchen utensil that works as a pastry press known as the “Empanada Fork.” It is call Empanada Fork because it makes “fork like” impressions on the dough to seal the edges.

Her “idea” began around the kitchen table during the holiday season when her family was making 100 empanadas. She remembers complaining about how long this last step was taking. Her product is now sold through online stores such as QVC, Uncommongoods, and Mexgrocer. It is also available in stores over at LEBRON Restaurant Equipment & Supplies in NYC and Kerekes Bakery & Restaurant Equipment in Brooklyn, NY.








Frances Prado

Frances Prado

Frances Prado, Hanging Secrets

Frances is the proud daughter of Mexican immigrants that were once field workers and at one point as a child we were even homeless. Today, she is among the 7% of female inventors and the only .3% of Latinas that have ever been granted a patent in the United States. The inventor of Hanging Secrets, her new invention will revolutionize how women store their intimate apparel.

Hanging Secrets is about cause. They are committed to supporting organizations that assist breast cancer survivors and recently provided complete makeovers for 12 breast cancer survivors at our product launch in San Diego, CA. Hanging Secrets was then featured within Inventor Digest Magazine. Inventors Digest is a monthly magazine and website devoted to promoting professional inventors.


“Create your Dreams, Crave your Dreams, and Cultivate your Dreams” ~ Frances Prado






Dr. Isaura Gonzalez

Dr. Isaura Gonzalez

Dr. Isaura Gonzalez, Latina Mastermind

Dr. Gonzalez is the Founder and Creator of Latina Mastermind. She is dedicated to empowering Latinas by teaching them to stand in their own power and create more income in a less time. Dr. Gonzalez created the revolutionary Latina Mastermind Mobile app which is the FIRST and ONLY application intended to build Latina communities locally, nationally and internationally. Her mission establishes a global platform of Latinas by synergizing and collaborating in an effort to achieve more goals personally and professionally while advancing generational wealth for their families. Dr. González is a Licensed Clinical psychologist, speaker, consultant, educator, empowerment coach, and presenter. She has taught undergraduate and graduate students for the last 21 years.  Dr. Gonzalez has contributed to several news, print and online media including being a guest speaker on National Public Radio (NPR) and is listed as a WMC SheSource expert. 8 Likes



Liz Chang

Liz Chang

Liz Chang, Pretty Mama Breastfeeding

Pretty Mama Breastfeeding is a completely unique brand offering bilingual English & Spanish lactation services and maternity/breastfeeding products, all in one location. Their in-home and online lactation counseling sessions are easily scheduled through their site. Their Lactation Professionals are ready to assist and guide you with any and all of your breastfeeding questions. They offer shopping in brand name apparel selection and unique gifts and accessories for both mom and baby! 5 Likes




Marisela Cigliuti

Marisela Cigliuti

Marisela Cigliuti, TeleNurse Network

Recognizing a deficit in specialty providers, Marisela decided to create TeleNurse Network with the goal of connecting patients to nursing services and reducing barriers to care. She was able to blend her healthcare and clinical nursing experience while addressing the challenges in today’s healthcare environment. “My passion for nursing has always been a central driver in my life,” said Marisela. “I look forward to advancing the nursing profession with the use of technology to help improve the care we deliver to patients while decreasing healthcare costs.”

Mariela spent over 15 years in hospitals including Hackensack University Medical Center Health System, Mount Sinai Health System, and Hospital for Special Surgery. Her experience includes Stroke/Neurology, Endoscopy, Operating Room, Quality Management, and Same Day Surgery. She holds Bachelor’s degrees in Health Care Management and B.S. Nursing from St. Peter’s University.


Periscope: @TeleNurse_Net






Congratulations to all participants and we are also announcing the 2015 Best Business Awards ceremony tomorrow at the SHCCNJ 25th Annual Convention and Expo. Don’t miss it, be there!

2015 Best Business Award

Announcing: 2015 Best Business Award!

2015 Best Business Award

Want to make $100 in 30 seconds? In celebration of our first anniversary coming up on 2015 Hispanic Heritage Month, is launching a fantastic promotional opportunity*! Give us your 30-second elevator pitch video  and participate in the 2015 Best Business Award!

An elevator pitch is a brief, persuasive speech that you can use to spark interest in your business or organization, and the promotional tool that can land you a $100 gift card!

Pay attention to these dates:

  1. From September 15 to October 5: Go to our Facebook Fan Page , Like us and post your video with your 30-second elevator pitch telling us about your business, project, idea or product. Make it memorable, interesting and succinct! Explain our readers what makes your “pitch” unique and win!
  2. From October 6 to October 12: Invite your friends to Like our Facebook Fan Page and vote for your video.
  3. On October 13: We will announce the 5 (five) finalists according to popular vote on our Facebook Fan Page.
  4. On October 15: 3 (three) winners in first, second and third place will be announced on our Facebook Fan Page.

The 2015 Best Business Award (first place) will receive a $100 gift card. Second and third places will receive a $25 gift card. In addition, all 5 finalists will receive a FREE promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on All five feature articles will be promoted on our social media channels!

In addition, all entries will participate in an opportunity to win a FREE promotional feature article with your picture, video and a description of your products or services (a $1200 value) on


Promotion opens from September 15 to October 15. Video entries will be voted between October 6 and October 12th on FB page. Five finalists will be announced on October 13th. Three awardees will be announced on October 15th in first, second and third place. Decision will be made by members of the Editorial Board of Award in first place will receive a $100 gift card as incentive. Second and third finalists will receive a $25 gift card incentive. In addition, all 5 finalists will receive a promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on our digital platform *This promotional opportunity is only for Latinas or Hispanic female small business owners or entrepreneurs hiring 25 employees or less.

EVERYBODY WINS! All participants will qualify for an opportunity to receive a FREE promotional feature article on LIBizus with your picture, video and a description of your products or services.

Don’t miss this opportunity to promote your business for free (limited time offer!). For additional questions, please email


Here some tips to create your elevator pitch

Adapted from Creating your Elevator Pitch By Keith Jackson and the Mind Tools Team

Key Points

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It needs to be succinct but memorable, while conveying important information.

To craft a great pitch, follow these steps:

  1. Identify your goal.
  2. Explain what you do.
  3. Communicate your USP (unique selling proposition).
  4. Engage with a question.
  5. Put it all together.
  6. Practice.

Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.

It can take some time to get your pitch right. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in a conversation.

Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.

  1. Identify Your Goal: Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

  1. Explain What You Do: Start your pitch by describing what your organization does.

Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first; after all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.

Example: Imagine that you’re creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, “My company writes mobile device applications for other businesses.” But that’s not very memorable!

A better explanation would be, “My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers.”

That’s much more interesting, and shows the value that you provide to these organizations.

  1. Communicate Your USP: Your elevator pitch also needs to communicate your unique selling proposition or USP.

Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.

Example: To highlight what makes your company unique, you could say, “We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app.”

  1. Engage with a Question: After you communicate your USP, you need to engage your audience.

To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.

Example: You might ask “So, how does your organization handle the training of new people?”

woman with gift card

  1. Put it all Together: When you’ve completed each section of your pitch, put it all together.

Then, read it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person’s interest, or monopolizing the conversation.

Then, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

Example: Here’s how your pitch could come together:

“My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.

“So, how does your organization handle the training of new people?”

  1. Practice: Like anything else, practice makes perfect.

Remember, how you say it is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you’re aware of your body language   as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural.

As you get used to delivering your pitch, it’s fine to vary it a little – the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!