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Being authentic helps Latina journalist and event producer Zayda Rivera face challenges

Zayda Rivera is a seasoned Latina journalist and public relations executive who began her company 3L Communique in 2015 after a successful 18-year career in newsrooms, TV studios, and public relations agencies. Creating her company was a way for Zayda to focus on what she was truly passionate about--being authentic, giving back to her community and inspiring the next generation to do the same.

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