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PRODU Special Report in Cannes: Creativity with the pendulum of sustainability

MIAMI, FL — June 23, 2022 — (NOTICIAS NEWSWIRE) — PRODU returns to the annual edition of Cannes Lions Daily 2022 after the pause of covid’s sanitary crisis with the special report, “Facing the Challenges of the Pandemic”. For the eleventh year, the insights of the multicultural agencies outline the landscape around sustainable practices that …

MIAMI, FL — June 23, 2022 — (NOTICIAS NEWSWIRE) — PRODU returns to the annual edition of Cannes Lions Daily 2022 after the pause of covid’s sanitary crisis with the special report, “Facing the Challenges of the Pandemic”. For the eleventh year, the insights of the multicultural agencies outline the landscape around sustainable practices that can help reduce the impact of carbon emissions on development, as well as the production and performance of advertising; where DE&I must rule any marketing strategy, data shapes the experience design; and the pandemic redefined the business.

This edition featured contributions from Flor Leibaschoff, Co-Founder / Chief Creative Officer, and Aldo Quevedo, CEO/Creative Chairman of BeautifulBeast; Gustavo Lauría, Co-Founder & CCO, and Marco Vega, Co-Founder & President of We Believers; Ingrid Otero-Smart, President & CEO, and Elias Weinstock, VP/Chief Creative Officer of Casanova//McCann; Luis Miguel Messianu, Founder-Chairman/ McDonald's Global Chief Creative Officer, alma/DDB; Tanya De Poli, Founder & COO, and Checha Agost Carreño, Founder & CCO of Founders; Gustavo Sarkis, Chief Creative Officer, Conill; Tony Waissmann, CCO of Republica Havas; Arlene Armenteros, General Manager of Ogilvy Miami; Guillermo Bernal, Head of Digital Integration at Archer Troy; María Luján Donaire, Executive Creative Director, HOY Buenos Aires by Havas; Diego Wallach, Chief Creative Officer, Publicis WW, Mexico; and Jessica Apellaniz, Chief Creative Officer of Ogilvy LatAm.

More information here

About PRODU

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.


Author

  • Award-winning journalist, author, multicultural expert, public speaker, small business advocate and the Editor-in-Chief of LatinasinBusiness.us. Susana is an Argentinean immigrant who started her own small business over 20 years ago. Now, through her new digital platform and social media channels, she advocates for the economic empowerment of Latinas in the United States.

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