OKY and SUZUKI Guatemala form Strategic Alliance
— Suzuki joins more than 100 brands within the OKY network, providing products and services to users in the United States and throughout Latin America. —
MIAMI, FL — September 15, 2021 — (LATINX NEWSWIRE) — OKY, a cross-border e-commerce fintech platform, and Suzuki Guatemala have announced the formation of a strategic alliance for the Guatemalan marketplace. Suzuki Guatemala, one of the country's leading companies, will now be selling their products through OKY's innovative platform.
The addition of Suzuki to the OKY network of over 100 leading brands enables immigrants in the United States to purchase Suzuki motorcycles in Guatemala through a variety of payment options, including cash, credit card, or direct transfer from a banking account. In addition, this partnership allows OKY users in the U.S. to give their loved ones increased mobility which opens new opportunities for economic advancement. The alliance came into effect on July 16, 2021.
To use the service, the user must download the application and create an account. Then, they can make a purchase directly through the application or go to one of the 1,380 points of sale in more than 250 cities in the United States and add funds with cash. Once the recipient in Guatemala has received their digital voucher, they can present it to a salesperson at their nearest Suzuki branch and choose from more than 30 motorcycle models Suzuki Guatemala offers. The entire process is safe and immediate.
"As immigrants, we understand what the needs of the region are, the challenges they face, and the type of support that is required from family or friends who are currently in the United States," said Víctor Unda CEO of OKY. "Through this alliance, Guatemalans abroad will be able to offer their loved one’s access to one of the most popular and important motorcycle brands in Guatemala. This collaboration between OKY and Suzuki is unique. We will be able to observe the positive impact of the application of technology as a tool to promote inclusion and provide a better quality of life for all," he added.
Beyond providing them access to an effective, safe, and less expensive method of transportation, the alliance between OKY and Suzuki Guatemala allows immigrants in the United States to offer an indispensable work tool to their parents, children, or friends. In turn, this will enable them to continue the path toward financial independence.
OKY is the only fintech platform designed to give immigrant communities the ability to digitize cash and engage in cross-border e-commerce activities. Through OKY, users can send funds directly to family members in their home country to make purchases at participating retailers such as Suzuki.
By removing these barriers, a motorcycle company like Suzuki can now sell products to Guatemalans in the United States who do not have access to traditional financial tools, making it a unique alliance for immigrants and their families in the region.
This alliance not only adds a leading global brand to OKY's network but also aligns itself with the mission of providing immigrants in the United States with a greater number of resources that contribute to closing the geographic divide with more appropriate and equitable financial solutions. Through OKY, users can continue to participate and contribute in a meaningful way to the lives of those they had to leave.
"Suzuki is one of the most popular motorcycle brands in Guatemala, and we are committed to the progress and economic development of the communities we serve. We are proud to be a part of the OKY network," said Ing. Balmory Leck, Suzuki Sales Manager in Guatemala. "The work and dedication of the immigrant community in the United States is admirable and we are confident that, together with OKY, we can continue to support and have a positive impact on the economic development and growth of their home countries," he added.
OKY was launched in the summer of 2020 for immigrants and by immigrants, with the vision of helping underserved communities achieve financial equity and overcome common financial barriers through the use of technology. OKY achieves this by enabling users to make e-commerce transactions without the support of financial institutions, which often impede the immigrant community from attaining financial stability.
Today, OKY users across the United States and other countries have access to a marketplace that connects the Central American region including retail service providers in Guatemala, El Salvador, Honduras, and some offerings for México. For more information, please visit the company’s website, https://okyapp.com/en/
SUZUKI, with more than 50 years in the Guatemalan market, currently being the leader of Motorcycles in Guatemala. It has the largest stock of Parts and Accessories in Central America. Its mission is to be a comprehensive and productive organization for Guatemalans, sell motorcycles and high-quality products with the best support, generating business opportunities through a network of employees, trade agents, and satisfied customers.