A National Conversation with Latina Leaders to address Latina Small Business Critical Survival in Post-Covid19 Economic Crisis

— National recognized speakers to share knowledge, resources and trends for growth at the “Latina Small Business Post-Covid Recovery: Resources and Trends” event, to give insight and support to the critical situation of millions of Latina businesses closing their doors due to the Post-Covid economic crisis. —

NEW YORK, NY – February 25, 2021 – (LATINX NEWSWIRE) - Latinas in Business Inc is launching its second virtual National Conversation with Latina Leaders, gathering a stellar lineup of leaders, influencers and entrepreneurs from around the country at the “Latina Small Business Post-Covid: Recovery Resources and Trends” event.

The event takes place Friday, March 19 from 12:00 pm to 2:00 pm EST – 9:00 am to 11:00 am PST on Zoom and Live streamed on Facebook. For free registration to this event visit https://latina-small-business-recovery.eventbrite.com. The event is open to all entrepreneurs regardless of gender, race or ethnicity.

“It is estimated that two-thirds of Latino-owned businesses will close their doors for good because of the crisis,” said Susana G Baumann, President and CEO, Latinas in Business Inc. “We want to make sure that we have a deep understanding of Latina and other minority women small business situation around the country, that our voices are heard, and that we bring solutions and perspective to the national conversation,” she added.

Stacie de Armas, Senior Vice President of Inclusive Insights & Initiatives and a leader within Nielsen’s Diversity, Equity & Inclusion practice, has been confirmed as Keynote speaker for the event. Through her knowledge and expertise in research and consumer behavior, she produces inclusive thought leadership and new research initiatives on diverse consumers and audiences. She is currently an active member of the Cultural Marketing Council Board of Directors, Google’s 21st Century Multicultural Marketing Council, and has received industry honors for her work in diversity marketing.

Baumann states, “The new Administration Biden-Harris made a number of promises to be completed in their first 100 days. Among them were large-scale economic initiatives and the targeting of racial disparities. As we are a third way through, it is imperative that we discuss how these initiatives are being implemented and how there can be improvements. Clearly, we are in a crisis within a crisis. Our businesses are suffering, and therefore our families along with it. Sure, many of us have succumbed to the negative effects of the pandemic, but there is one thing I know for sure: as Latinas, if we fall, we rise back up!”

She continues, “We have heard the cries of help within our communities and we want them to know that we are here to help. It is our duty as leaders to extend a helping hand, not only sharing recovery trends and resources but also the support the community needs to come out of this successfully. Please join us in this National Conversation where everybody is welcome to the table.”

About Latinas in Business Inc
Latinas in Business Inc. is a national non-profit 501(c)(3) membership organization that advocates for the economic empowerment of Latinas and other minority women entrepreneurs. Based in New Jersey, it provides branding, marketing, advertising and editorial services through a quality digital platform, digital marketing content, social media campaigns and educational and promotional events. Latinas in Business Inc. provides the space for over 1,800 Latina and other minority women-owned small business members to gain national exposure and marketing opportunities for the products and services they offer.