Who we are

Power Up your Access, Branding and Connections!

Latinas in Business Inc. is national non-profit 501(c)(3) membership organization that advocates for the economic empowerment of Latinas and other minority women entrepreneurs. Based in Lakewood, NJ, it provides branding, marketing, advertising and editorial services to entrepreneurs, small businesses owners and independent professionals through a quality digital platform, digital marketing content, social media campaigns and educational and promotional public events.

The Latinas in Business Inc. initiative –formerly LatinasinBusiness.us- has been in existence only for four years but it has gain national recognition through social media, participation in national and regional organizations and events, and its own promotional events.


Latinas in Business Inc. mission is to create a dynamic and diverse community seeking to promote, support and stimulate the economic empowerment of minority women entrepreneurs in the United States.

Our purpose is to promote their stories, bringing attention to their innovation and creativity, their power and ingenuity, providing them with tools, programs, and resources that will encourage them to persist and achieve their dreams.


We strive to collaborate with companies that share our values of:


We cherish the diversity of America and we aim at working with an open mind to include all points of view.


Respect is a fundamental value of the Latino tradition. We extend our respect even in disagreement.

Be Socially Responsible

We act for the benefit of society at large.

Be Sustainable

Healthy ecosystems and environments are necessary to the survival of humans and other organisms. We collaborate with other individuals and companies in ways that reduce negative human impact.


Editorial Team

Susana G Baumann, Editor-in-Chief

Susana G. Baumann is the former founder, owner and Director of LCSWorldwide Language and Multicultural Marketing Communications, a consulting firm located in New Jersey, USA. She is now the President, CEO and Editor-in-Chief of her new initiative Latinas in Business Inc.

Since 1996, LCSWorldwide consulted with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market in nine states.

A multicultural marketing expert, business writer and published author, Baumann advocates for Latinos in the United States. She specialized in this market early on, when Hispanic was a “bad word” and companies would disregard the economic power of a burgeoning population..

She has worn almost every hat in the publishing and advertising industries. Writer, editor, and publisher, Baumann has managed publishing and production crews. Traveling frequently to Latin America, she has interviewed Latin American and American top corporate executives and government officers to develop success stories, trends, and industry updates.

In 2013, she received the “Journalist of the Year” award from the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses.

In 2015, LatinasinBusiness.us was awarded as the Best Business or Finance Blog at Hispanicize Week, the largest gathering of Latino media and social influencers in the nation. She was also Winner of the Latina Excellence Award at LISTA Summit 2015.  In 2017, she was selected a 2017 Latina of Influence by Hispanic Lifestyle.

Join the conversation with Susana  @LIB_inc


Victoria Arena, Editorial Assistant 


Latina writer

Victoria Arena, awarded Latina writer

Victoria Arena is a writer and student, passionate about writing, literature, and women’s studies. She is bilingual, fluent in both English and Spanish. In 2017, she received her Associates in Fine Arts for Creative Writing from Brookdale Community College and her Bachelors in English Literature from Montclair State University. Along with literature, Victoria is interested in Gender and Sexuality Studies, which she is pursuing as a minor, focusing closely on women’s issues, gender inequality, and LGBT issues. These studies provide her with a feminist lens, which influences her work from both fiction to academic writings.