LatinasinBusiness.us is a community of communicators and business owners seeking to support, enrich and empower the experience of Latinas in business and the workplace. From those running their own enterprises to those just entering the labor force or sitting in the corner office, LatinasInBusiness.us is dedicated to the fastest growing business community in the nation: Latinas.

Remember: ¡La unión hace la fuerza!


Se strive to collaborate with companies that share our values of:


We cherish the diversity of America and we aim at working with an open mind to include all points of view.


Respect is a fundamental value of the Latino tradition. We extend our respect even in disagreement.

Socially Responsible

We act for the benefit of society at large.


Healthy ecosystems and environments are necessary to the survival of humans and other organisms. We collaborate with other individuals and companies in ways that reduce negative human impact.



Editorial Team

Susana G Baumann, Editor-in-Chief

Susana G. Baumann is the owner and Director of LCSWorldwide Language and Multicultural Marketing Communications, a consulting firm currently located in New Jersey, USA, and the Editor-in-Chief of her new initiative LatinasinBusiness.us

Since 1996, LCSWorldwide has consulted with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market in nine states.

A multicultural marketing expert, business writer and published author, Baumann advocates for Latinos in the United States. She specialized in this market early on, when Hispanic was a “bad word” and companies would disregard the economic power of a burgeoning population..

She has worn almost every hat in the publishing and advertising industries. Writer, editor, and publisher, Baumann has managed publishing and production crews. Traveling frequently to Latin America, she has interviewed Latin American and American top corporate executives and government officers to develop success stories, trends, and industry updates.

In 2013, she received the “Journalist of the Year” award from the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses.

In 2015, LatinasinBusiness.us was awarded as the Best Business or Finance Blog at Hispanicize Week, the largest gathering of Latino media and social influencers in the nation. She was also Winner of the Latina Excellence Award at LISTA Summit 2015.  In 2017, she was selected a 2017 Latina of Influence by Hispanic Lifestyle.

Join the conversation with Susana  @LIBizus!