Entrepreneurship: Resources, best business practices & networking opportunities for minority women entrepreneurs leading their own companies or startups in all industries.

entrepreneurs' happiness,

Why entrepreneurs have the most stressful – yet most satisfying – jobs

Ute Stephan, Professor of Entrepreneurship at Aston University shares key insights on entrepreneur stress, happiness, and well-being.

Entrepreneurs have some of the most stressful jobs. They must grapple with uncertainty and be personally responsible (and liable) for any decision they make. They have the longest working hours of any occupational group. And they have to rapidly develop expertise across all areas of management from finance, marketing, procurement, and operations to human resource management in the process of starting and managing their business.

Yet despite all this, research finds that entrepreneurs are happier and seemingly healthier than people in other jobs. So how can we explain this paradox?

To understand entrepreneurs’ happiness, I conducted a comprehensive and systematic review of 144 empirical studies of this topic, covering 50 years. Here are the five key findings that sum up the highs and lows of being an entrepreneur.

1. It’s not all about pay

Work on the economics of entrepreneurship traditionally assumed that entrepreneurs bear all the stresses and uncertainty associated with their work because over the long term they can expect a high financial reward for their effort. Yet the evidence shows that entrepreneurs earn less than they would if they, with their particular skill set, were working as employees.

When you ask entrepreneurs how they measure their success, happiness often comes out on top, alongside autonomy. Income features much less prominently.

2. Highly stressful

At the same time, there is substantial evidence that entrepreneurs face myriad stressors that diminish their happiness. High workload and work intensity, as well as financial problems facing their business are top of the entrepreneurs’ stress list.

stress at work

Entrepreneurs face more stress, yet have the most satisfying jobs. Photo created by gpointstudio on freepik.com

Although they diminish entrepreneurs’ happiness, some stressors have an upside. While they require more effort in the here and now, they may lead to positive consequences such as business growth in the long term. Some entrepreneurs appear to interpret their long working hours in this way – as a challenge – and therefore turn them into a positive signal.

3. Autonomy is both good and bad

The autonomy that comes with being an entrepreneur can be a double-edged sword. Entrepreneurs can make decisions about when and what they work on – and with whom they work. Having the freedom to make these decisions is one of the key motivators for the majority of entrepreneurs to start a business in the first place.

But, as the saying goes, there can be too much of a good thing. Recent research into how entrepreneurs experience their autonomy suggests that, at times, they struggle profoundly with it. The sheer number of decisions to make and the uncertainty about what is the best way forward can be overwhelming, especially when the constant high workload means that there is little time to carefully think through decisions. Then there’s the fact that investors and other stakeholders can significantly limit entrepreneurs’ autonomy.

4. It’s not only personality traits

There is evidence that people with certain personality traits such as self-belief or emotional stability are more likely to succeed as entrepreneurs. And, in turn, these personality traits are associated with higher levels of well-being. But studies that consider personality traits and autonomy at the same time are scarce.

Nonetheless, autonomy still seems to be the biggest reason for high levels of job satisfaction among entrepreneurs. Plus, the personality traits that are most characteristic for entrepreneurs are relatively specific and malleable such as self-belief and initiative-taking. This kind of entrepreneurial mindset can be trained.

Emerging research also finds that the nature of people’s work can shape their personalities. This, intriguingly, suggests that people can develop an entrepreneurial personality through their work as an entrepreneur.

woman leading meeting female leadership

Photo unsplash.com

5. An addictive mix

The evidence review confirms that, by any stretch of the imagination, entrepreneurs’ work is highly demanding and challenging. This, along with the positive aspects of being their own boss coupled with an often competitive personality can lead entrepreneurs to be so engaged with their work that it can become obsessive.

So the most critical skill of entrepreneurs is perhaps how they are able to manage themselves and allow time for recovery. Prolonged exposure to work that is as intense as that of entrepreneurs takes a physical toll on peoples’ bodies. Hence future research into recovery strategies of entrepreneurs can help them manage their highly stressful, albeit satisfying, jobs.

Entrepreneurs’ well-being matters

Entrepreneur happiness matters not just for the entrepreneurs themselves, it also matters for their partners’ and children’s well-being. Plus, happy entrepreneurs are less likely to give up and close their firms. They are in a better position to recognize opportunities and be more effective at work, which culminates in more successful businesses.

Many features of the world of work today reflect challenges faced by entrepreneurs – high levels of uncertainty, intense work demands, and personal responsibility among them. So understanding entrepreneurs’ happiness affords us a glimpse into how we all may manage the demands of this new world of work.The Conversation

You might be interested: Stress Awareness Month: Coping with stress at work 


This article is republished from The Conversation under a Creative Commons license. Read the original article.

immigration

Immigrant entrepreneurs: the barriers they face and how to remove them

Tolu Olarewaju, from Keele University shares insights on how we can remove barriers for immigrant entrepreneurs.

Immigrants often do well in the business world. They are behind one in seven of all companies in the UK, where half of the fastest-growing businesses have a foreign-born founder. In the US, 45% of the largest 500 companies were founded either by immigrants or by their children, including household names such as Apple, AT&T and Costco.

It may be that immigrants make for natural entrepreneurs, because the very act of moving to a new country shows a willingness to take risks – a valuable trait for new business ventures.

But that is not to say it is easy. Apart from the challenges faced by indigenous entrepreneurs (red tape or funding for example), immigrant entrepreneurs have to deal with extra hurdles because of their outsider status.

As a result, their future is much more dependent on what we call the “institutional environment” – the legal and financial systems, and the various levels of government – of a particular country. Our research examined some of the problems they face.

Start-up visa programmes for example, are a good way of attracting entrepreneurial immigrants with the potential to boost a country’s economy. At the moment, Canada, the UK, and Singapore have successful systems in place which allow them to welcome business talent from around the world.

Yet many countries – even the US, where immigrants founded 52% of the start-ups in Silicon Valley from 1995 to 2005 – do not have anything similar in place. This may be one reason why the US share of global venture capital has fallen significantly over the past 15 years – from 84% in 2004 to 52% in 2019.

The EU does not fare any better. While countries in the bloc share a common migration policy for highly skilled employees and researchers from non-EU countries, this is not the case for non-EU immigrant entrepreneurs.

We also found that around the world, immigrant entrepreneurs have a hard time plugging into the financial systems of their host countries. Banks and other lenders are often reluctant to provide start-up capital and ongoing credit because it difficult for them to assess the financial history of immigrants and to conduct credit checks.

Added to this, immigrant entrepreneurs are sometimes vilified and portrayed as unwanted intruders who drive indigenous businesses to the wall and take jobs away from citizens. Donald Trump’s overt hostility toward immigrants has led to the US losing migrant entrepreneurs to other nations. This trend could have long-term implications for job creation in the country.

It is also true that many countries are inefficient when it comes to assimilating immigrant entrepreneurs, who have to quickly learn how to navigate new and different environments, both formal and informal. This includes disadvantages in terms of social capital, as they do not benefit from the support of an immediate circle of family and friends.

Celebrating success

Solving the problems experienced by immigrant entrepreneurs would be highly beneficial for the economic growth of host nations.

For this to happen, our research suggests that start-up visa programmes, like those available in the UK, Canada and Singapore, are necessary, as is the removal of administrative formalities which disadvantage entrepreneurs from abroad. The rhetoric around migrants should also be toned down and the contributions they make to society under difficult conditions celebrated.

global network,

A world of moving ideas. (Photo by rawpixel on Freepik)

Financial institutions in host countries could partner with those in immigrants’ home countries to conduct credit checks and report financial histories. To build up social capital, immigrant entrepreneurs could enter into partnerships with host country nationals and organisations. This could also help them to assimilate and navigate unfamiliar and complex systems.

Finally, legal institutions must be quick to provide impartial judgement when immigrants are wronged (their businesses have often borne the brunt of xenophobic attacks) which will help boost the confidence of immigrants in the social structures of a host country.

After all, people will continue to move around the world, and immigrants will continue to bring new ideas and new business ventures wherever they go. More people than ever now live in a country other than the one in which they were born and the “virtual country” of immigrants is the fifth largest in the world, with an estimated 272 million people. These immigrants could be creating more businesses, more jobs and more wealth, if only the countries where they travel to allowed them to do so.The Conversation


Tolu Olarewaju, Lecturer in Management, Keele University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

2021 Latinas in Business highlights

2021 Latinas in Business highlights and most-read articles 

Our 2021 Latinas in Business Highlights and Most Read Articles are here!

Another year comes to an end and we close another chapter. Before we jump into the new year, first let us take a look back at some 2021 highlights and reflect on the stories we have shared here. 

Throughout everything, we as a community have risen to challenges and collaborated together to uplift each other throughout pandemic hardships.

Each year we strive to set the bar higher and this year was no different here at Latinas in Business Inc. We are so blessed and honored to have such an amazing community of readers, supporters, and collaborators. We thank you so much! Gracias! 

Now, here are the 2021 Latinas in Business highlights and most-read articles on LatinasinBusiness.us, our dedicated editorial platform that promotes and empowers Latinas and other minority women entrepreneurs.

2021 Latinas in Business most-read articles 

Latinas Equal Pay Day, gender wage gap

Latinas are among the most adversely affected by the gender pay gap. They are paid just 55 cents for every dollar earned by white, non-Hispanic men. (Source: latinaequalpay.org)

In March, we celebrated Equal Pay Day and learned that the gender wage gap for Latinas may take more than two centuries to close if we continue to do nothing.

Women working full-time, year-round are typically paid just 82 cents for every dollar paid to men. That is just the statistic for women in general, but the gender wage gap is much wider for minority women, especially Latinas who only make 55 cents for every dollar earned by white, non-Hispanic men. To put it another way, a Latina woman must work 23 months to earn what white men earn in just 12 months.

To learn more about the wage gap for Latinas and what we can do to close the wage gap, see our full article.

Later the year, Key Insights from the 2020 State of Latino Entrepreneurship Report showed us how Latino entrepreneurs are succeeding and advancing, and also where we can work to improve.

According to the report, released by Stanford Graduate School of Business in collaboration with the Latino Business Action Network,  Latino-owned businesses are becoming the fastest-growing segment of the U.S. small business ecosystem.

Additionally, the number of Latino-owned businesses has grown 34% over the last 10 years compared to just 1% for all other small businesses. Were it not for the growth in the number of Latino-owned firms, the total number of small businesses in the U.S. would actually have declined between 2007 and 2012.

We also learned that Latina-led companies have struggled the most during the pandemic, experiencing more closures and lay-offs compared to Latino-led companies (30% versus 16%). See here to read the full report.

translation services, Unida Translation

Ivana and the Unida team.

This year readers enjoyed learning how Ivana Sedia is working to help connect people and transcend borders through her language translation service, Unida Translation. Her company delivers both spoken and written word translation services in over 125 languages for projects in the certified, legal, government, medical, and technical fields.

Ivana’s business grew out of a hobby and passion for translation and language learning. With experience with writing in Spanish and English and working for the government by assisting non-English speaking immigrants, an MBA in management, and a Bachelor of Arts in Communications, International Relations and Diplomacy with a minor in Italian, Ivana taught Spanish and Italian lessons. She then decided to use her language skills to help transcend borders for businesses and organizations in need of translation services.

Read her full story here!

Latina researcher and founder of Stratified Insights, Dr. Marlene Orozco, shares the importance of data in demystifying misconceptions about Latinas.

In July, Latina researcher, Dr. Marlene Orozco shared the importance of data in demystifying misconceptions and biases about Latinas.

As mixed methods researcher by training, Marlene has over 250 hours of in-depth interview experience and quantitative expertise in big data.

Throughout her years of education training in the field of research, Marlene has used her research as a tool to make a real-world impact, especially for minority small business owners and entrepreneurs. Her research is guided by her passion for education and economic equity and exploring pathways of mobility for immigrants, women, and entrepreneurs from underrepresented backgrounds.

Latinas are often misrepresented, undervalued, and unappreciated in the professional world. These unfair biases have an impact on the rate of success for Latinas and other minority groups. Through hard data, showing the successes of Latina women in the professional world, Marlene is working to end these biases and misconceptions. Learn more here! 

Jennifer Garcia, founder of Fluential Leadership. (Photo courtesy Jennifer Garcia)

Finally, readers were eager to learn from Jennifer Garcia’s inspiring story where she shared how she left her secure job to launch her dream business.

A multi-faceted business professional and leadership coach with a passion for empowering people and transforming businesses, Jennifer founded Fluential Leadership, a business and leadership consulting firm focused on elevating small-to-medium-sized business performance through developing and executing growth strategies, recruitment, and retaining talent.

Like many entrepreneurs, Jennifer was driven to start her own business out of a desire to pursue her passion and make an impact. For fourteen years, Jennifer worked in the finance industry and in a variety of leadership roles at Bloomberg, a global financial data provider. However, she wanted to make a greater impact and use her expertise as a leader and consulting coach to help others achieve their own career goals and dreams.

Following her dream, Jennifer launched her company, stepping into the unknown leaving the comfort, certainty, and stability of her career. Continue reading about her full journey into entrepreneurship here.

THRIVE! 2021 Women Entrepreneurs Empowerment Summit highlights 

Another huge 2021 Latinas in Business highlight for us was our annual empowerment event. Entrepreneurs, business owners, and industry leaders gathered in June to THRIVE! for the third annual Women Entrepreneurs Empowerment Summit, a unique conference that year after year gathers successful Latinas and other minority women entrepreneurs to Learn. Connect. Succeed!   

Latinas in Business Inc. CEO and President Susana G. Baumann with board members.

This year, the summit focused on key areas of growth to connect and empower women business owners with tools and insights to propel them forward in the wake of the COVID-19 pandemic so they can grow their businesses to the next level. 

This amazing event featured stellar guest speakers, inspiring panels with industry leaders, and motivating deep-dive workshops and group discussions that connected and inspired Latina and other minority women entrepreneurs, empowering them to take the next step in achieving their business goals and turn their dreams into actionable business plans. 

We ended the 2021 Women Entrepreneurs Empowerment Summit with the Latina Leaders Award Ceremony, broadcasted live from New York City. It was a beautiful and touching moment where we saw 12 influential Latina Leaders from the past year honored for their success as entrepreneurs and community leaders. 

Assemblymember Rodneyse Bichotte Hermelyn alongside Daneida Polanco of Univision.

The stunning Daneida Polanco of Univision presented the awards alongside Latinas in Business’s CEO and President, Susana G Baumann in a heartwarming ceremony that gathered and celebrated not only our Latina Leaders but Latina entrepreneurs everywhere. 

The 2021 Women Entrepreneurs Empowerment Summit was certainly a night to remember and we cannot wait for the events to come in the new year! 

Thank You! 

Looking back on our 2021 Latinas in Business highlights and most read articles reminds us of what an amazing and inspiring community we have here. Once again, we are so very grateful for all the support from sponsors, hosts, supporters, collaborators, and reades that allowed us to continue our mission to advocate for the economic empowerment of Latinas and other minority women entrepreneurs.

Thanks for your support and Happy Holidays to all from us! See you in the New Year!

Latinas in Business Inc. Team

10 Gift ideas for your 2021 holiday season

The holiday season is upon us and this year we are all about giving and receiving and uplifting our fellow Latina and minority business owners and entrepreneurs. It’s been a whirlwind of a year, with ups and downs, but we have made it through together as a community. 

Help us celebrate and give the gift of giving and receiving by supporting our fellow Latina in Business members this holiday season! Check out our list of fun gift ideas from our members below. 

Sweet treats

Is there someone in your life with a sweet tooth? Then these gifts will be perfect for them! From rich dark chocolate to cultural recipes and sweet gift baskets made with love, each one of these items is sure to satisfy. 

 Villakuyaya Organic Dark Chocolate

gift ideas

Drawing on her Ecuadorian roots, founder Tania Molina created Villakuyaya with quality ingredients and sustainable practices as her guiding goals. Blending unique flavors, such as Coconut Vanilla, Earl Grey Lavender, Ecuadorian Coffee and more, these rich organic dark chocolates are the perfect gift idea for the chocolate lovers in your life.

The Pinole Project

The Pinole Project was founded by Maya Jacquez and her family as an homage to their abuela, Adela Jacquez, and her recipes. Growing up, Maya would visit her grandparents’ humble ranch in Mexico where her grandmother made the family her Pinole Chia Oatmeal. This recipe inspired the company’s first product, inviting the world to their family table to share their heritage, culture, and history with others. With a variety of flavors and tons of recipe ideas this delicious treat can be used so many different ways. The food enthusiast in your life will be sure to enjoy this treat and maybe they’ll share what they make with you too!

 SweetLove Gifts

gift ideas

SweetLove Gifts was founded by Lourdes “Lulu” Carey during the pandemic.  A full time mom and Local Consultant for Cultural Care Au Pair, Lulu decided to start her small business, SweetLove, after discovering her creative side this past year. Lulu personalizes each and every product for any occasion and each basket is made with love, care, and attention to detail. These gift baskets are the perfect way to show someone in your life just how much you care for them. Filled with sweet treats and self-care products, they’ll be sure to feel pampered and loved. 

Books

Who doesn’t love a good book? Here we have a few items for the kids in your life with fun books that that whole family can enjoy. And if you have an fellow entrepreneur or leader in your life then Yvette Bodden’s or Dr. Ginny Baro’s books will make the perfect gift for them. 

FeppyBox

FeppyBox

Founded by Ronit Shiro, FeppyBox is a bilingual subscription box designed to immerse kids ages 3-6 in Spanish and English language learning. FeppyBox makes it easier for parents to raise their children bilingually, in a fun way that feels more like playing than learning. Give the gift of language education to a child in your life with a subscription to FeppyBox this holiday season!

 MommyMaestra

Monica Olivera is the founder of MommyMaestra, a site that offers educational resources for Hispanic homeschooling families. In addition to printables and homeschooling guides, Monica’s shop also offers educational children’s books that teach about Hispanic culture and traditions. Gift these books to a child in your life and enjoy the gift of learning and educating young minds. 

 A Journey to Becoming the Best-Self

Yvette Bodden is the Founder and Author of Awakened-Woman, a digital platform designed to inspire and invigorate women and is the author of A Journey to Becoming the Best-Self. Her writing seeks to empower and encourage women searching for personal definitions of success to build strong communities through vulnerable and powerful storytelling. A Journey to Becoming the Best-Self is the story of how a woman comes out on the other side of pain much stronger and more beautiful. This inspiring novel will make a great gift to the reader in your life who enjoys inspirational tales and self-help advice.

Healing Leadership

Healing Leadership

Dr. Ginny A. Baro is  an award-winning international motivational speaker, certified leadership coach, career strategist, and #1 Bestselling author of Fearless Women at Work. Her second book, Healing Leadershipthat explores the secrets of healing leadership and recommends high-performance habits for improving self-leadership and developing a growth mindset and resilience. This book is the perfect gift for any career driven women and leaders in your life and will transform their lives and the way they view leadership.

Lifestyle

From beauty and health products to gorgeous ceramic artwork and rejuvenating retreats, these lifestyle products will make the perfect gift for anyone in your life looking for a little pampering and self care. 

Franca NYC 

Franca NYC is a small Brooklyn based design studio that focuses on handmade ceramics, co-founded by Jazmin de la Guardia and  Sierra Yip-Bannicq. Their brand centers around the common threads that bind us. “No matter where you come from or where you are going, there is a commonality to be discovered. This common language, or lingua franca, is what we strive to achieve.” Share the common language of art with someone in your life this holiday season by gifting them one of these beautiful, handcrafted ceramic pieces. 

Wonder Curl 

Wonder Curl is the leading indie Black-owned, vegan and eco-friendly hair-care line for all natural and curly hair textures. Founded by Scarlett Rocourt, Wonder Curl specializes in hair-care and has developed a three-step system that simplifies customers’ wash day routine, helping customers embrace their natural curls with cruelty-free and vegan ingredients. Their signature hair-care bundle includes the Detoxifying Clay Cleanser, Moisturizing Hair Pudding, and the Get Set Hair Jelly. If someone in your life struggles with their hair routine, consider gifting them Wonder Curl’s three step bundle this year.

RENOVAD

Renovad is an initiative of management consulting practice–interDUCTUS. Renovad hosts world-class renovation experiences around the globe in destinations that evoke relaxation, inspiration and adventure, providing women of consequence a unique opportunity to reinvigorate mind, body, and soul. Renovad’s upcoming retreats for 2022 include Morocco and Greece. If you’re looking for a big gift, a Renovad retreat is the perfect one!

Check out additional gifts still available for purchase from our Latinas Are Back In Business silent auction. 

SBA Administrator announces plans to elevate the Office of Women’s Business Ownership

Earlier last week,  U.S. Small Business Administration Administrator Isabella Casillas Guzman announced that the SBA intends to elevate its Office of Women’s Business Ownership (OWBO) to directly report to the Office of the Administrator. The proposed change reflects the importance of women entrepreneurs held by the Biden-Harris Administration and SBA.

Established by Executive Order in 1979 and codified through the Women’s Small Business Act of 1988, OWBO’s mission has been to empower women entrepreneurs through advocacy, outreach, education, and support.

Under Administrator Guzman, the SBA has expanded the number of Women’s Business Centers (WBCs) to a record 140 locations nationwide. These WBCs offer a network of extensive on-the-ground resources that include free to low-cost counseling, training, business development technical assistance and are dedicated to assisting women entrepreneurs to start, grow, and expand their enterprises.

SBA, Isabella Casillas Guzman

SBA Administrator Isabella Casillas Guzman. (Photo Source)

“In 1972, there were a little over 400,000 women-owned businesses in the United States. Today, there are over 12 million proving that women entrepreneurs have become the fastest growing and one of the most impactful segments of the business community,” said Administrator Guzman in a press release. “While there has been historic progress in women’s entrepreneurship, significant disparities still persist, impacting women entrepreneurs’ access to resources and opportunity, especially in the face of the economic challenges posed by COVID. That is why I am proud to advance the mission of the Office of Women’s Business Ownership and reaffirm our commitment to America’s women-owned small businesses.”

This announcement comes after the release of the first-ever National Strategy on Gender Equity and Equality commissioned by the White House outlining objectives and priorities for obtaining equity for women. 

“Women entrepreneurs are key to spurring innovation and supporting local economies and families across the country. That is why it’s so important that we continue to invest in women-owned businesses and give them the tools they need to succeed and grow. The elevation of this office sends a clear signal of this Administration’s commitment to ensure an equitable economic recovery, putting women at the forefront of our efforts to build back better for everyone. The White House Gender Policy Council looks forward to an ongoing strong partnership with the Office of Women’s Business Ownership in the months and years ahead,” said Jennifer Klein, Deputy Assistant to the President and Co-Chair and Executive Director of the WH Gender Policy Council.

Women represent the fastest-growing entrepreneurial segment in the country, with particularly high growth in entrepreneurship amongst multicultural women. Data from the SBA’s Office of Advocacy found that between 2014 and 2016, the number of employer firms owned by women grew six percent, twice the growth rate of employer firms owned by men. This exponential growth was mainly driven by an increase in employer businesses owned by minority women, which grew 14 percent in that time.

Photo created by tirachardz on Freepik.

COVID-19 dealt a severe blow to women-owned businesses which is why prioritizing recovery and addressing long standing inequities for women entrepreneurs is crucial to the survival and continued growth of these businesses. The elevation of the Office of Women’s Business Ownership will help ensure the continued success of the Women’s Business Center network. 

While it is evident that women entrepreneurs play a key role in our society and economy, they still remain underrepresented in many key factors, including access to capital, contracts, and connections. Led by OWBO, the SBA assists women-owned businesses in leveraging government resources – including recently announced opportunities through an equitable federal procurement strategy, the Bipartisan Infrastructure Law, and the Build Back Better Act – to level the playing field. 

Currently, the OWBO is an organizational component of the Office of Entrepreneurial Development. The SBA emphasizes that the reorganization is still in the planning stages and likely will not be finalized until the close of fiscal year 2022.

To find Women’s Business Center locations and additional SBA resources in your area, visit www.sba.gov/tools/local-assistance.

Nicole Mason shares how Lemonade Day builds confidence in youth through entrepreneurship

Nicole Mason serves as the National CEO of Lemonade Day, a non-profit committed to preparing youth for life by instilling an entrepreneurial spirit. For 15 years, Lemonade Day has offered youth K-8 an entrepreneurial and experiential program infused with life skills, character development, financial and business literacy, and mentorship. Their vision is for all children to be introduced to entrepreneurship through the real-world experience of starting their own business – a lemonade stand, the quintessential first business for young entrepreneurs. 

Embracing the entrepreneurial mindset 

As a proud first-generation college graduate, Nicole grew up in a very entrepreneurial family. Her parents came from modest means, and yet without a college education, they overcame hardship to build a successful international freight forwarding business. Nicole took the core values they instilled in her, along with the experience of watching her mother persevere through the challenges of running and expanding a business in a male-dominated industry, and used those paradigms to guide her into social entrepreneurism. 

“Entrepreneurship is about much more than starting your own business. It’s a mindset – a way to define yourself, interact with the world around you, and make an impact on your community,” said Nicole. “At Lemonade Day, youth entrepreneurship education is a vehicle to teach essential and foundational skills and values. They help youth develop a mindset critical to navigating all aspects of life.”

Lemonade Day helps youth develop a mindset critical to navigating all aspects of life.

Throughout her nearly 20-year career in non-profit, Nicole has taken her entrepreneurial mindset and connected this to the broader community to do good and be a part of something bigger than herself. Before joining Lemonade Day, she spent 12 years working in the affordable housing and homeless services field. That experience helped shape her belief in how incredibly important it is to teach values of entrepreneurship to children, especially minorities and underserved communities. 

“It is imperative to break the cycle of generational poverty,” Nicole said. “Research shows that for every state that experiences a one percent increase in entrepreneurship, they see a two percent drop in the poverty rate.”

Building confidence through entrepreneurship 

Building an entrepreneurial mindset also builds confidence and provides individuals of any age with the tools to achieve success. 

Nicole learned for herself how the entrepreneurial mindset can help strengthen one’s confidence and self-esteem. As a child, Nicole was bullied and felt challenged to fit in with her peers. This had a lasting impact well into adulthood. 

Nicole Mason, National CEO of Lemonade Day. (Photo courtesy Nicole Mason)

“My confidence and feelings of self-worth were strained. I had to navigate preconceived notions and misguided judgments. Imposter syndrome was often triggered. Over time, I learned how to adapt with poise and gravitas by connecting to people from their perceptions. I can’t change who I am, nor how people perceive me, but I can read a situation and respond to it with a tone and countenance that represents respect, consideration, and understanding. This technique has enabled me to overcome challenges and obstacles and inspire others through my passionate spirit,” said Nicole. 

Traditionally, successful entrepreneurs have been comprised of older, Caucaisan men. As a young woman, Nicole learned to embody her petite size and stature and to harness her bubbly, energetic spirit. She soon developed a high level of confidence in her ability to motivate others. Rather than using her energy to fix her shortcomings and try to be someone else, she focused on developing her strengths. 

“I found my voice to stand boldly behind my convictions and persuade people when necessary, not in a manipulative way, but in an intentional way that gets the job done and keeps people engaged and on board.” 

Despite her ability to persuade others, Nicole constantly reminds herself not to become easily discouraged. She promotes with enthusiasm and stands down with grace. She is not afraid to admit fault, nor does she hesitate to seek counsel from trusted mentors. 

“I align myself with strong women, experienced in their field. I allow myself to be vulnerable and transparent. I connect deeply with people. No connection is too small. You simply never know where it might take you,” she said. 

“This is an entrepreneurial mindset at work. This is me as a minority leader – a creative, passionate, colorful, innovative, problem-solver, who hustles in a meaningful and purposeful way to inspire others and enact social change.”

Lemonade Day’s impact on youth development

Through her work at Lemonade Day, Nicole has seen firsthand the effect the program has on youth development of skill-building, self-esteem, confidence, and future life stories. Lemonade Day’s founder, Michael Holthouse often says, “Attributes of a successful entrepreneur correlate to those of being a successful, thriving human being.”

Brianna Garcia named Lemonade Day’s 2021 National Youth Entrepreneur of the Year. (Photo courtesy Nicole Mason)

Nicole shared the story of Brianna Garcia of Lomita, California, a young girl who embodies this mantra. 

“Named Lemonade Day’s 2021 National Youth Entrepreneur of the Year, Brianna followed our 3-pronged approach to set a goal, make a plan, and work the plan to achieve her dreams. By operating her very own business, she learned the important tenets of our program and was encouraged to spend some on herself for her hard work, save some and open a bank account, and share some with a charity of her choice. 

With each and every activity of the program, you can visibly see her self-esteem and confidence grow. She persevered through every challenge and was incredibly innovative to differentiate her business by making frozen lemonade and incorporating another business venture: her handmade necklaces and bracelets and lemon-scented slime. As Brianna proclaims, ‘Now that I have had the chance to run my own stand and see how great being an entrepreneur is, I am going to continue doing it!’ Brianna is now working with her parents and the Lomita Chamber of Commerce President to secure a real business license and kitchen license so she can operate at local events outside of Lemonade Day.

Entrepreneurs take risks, believe they can realize their dream if they work hard, take responsibility, and act as good stewards of their resources. Today’s youth share that optimism but lack the life skills, mentorship, and work experience necessary to be successful. We at Lemonade Day want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.”

For aspiring entrepreneurs of any age looking to achieve success, Nicole says it is important to first define what it means to be successful for you. Determine how you want to leave a great legacy in life. To achieve your dreams, be sure to align yourself with a purpose and with people who share your core values. 

Leave your heart in each encounter in life, maximize the beauty of connecting with others, and use your talents to be a part of something bigger than yourself. Then rock it like no other with grace, humility, dignity, elegance, and integrity. And don’t forget to have fun and celebrate often!”

 

Female founders and leaders gather for holiday Fundraiser and Silent Auction

Latina in Business’ Annual Fundraiser and Silent Auction is a time for giving and receiving. This year, our fundraiser titled Latinas Are Back in Business, will focus on celebrating the successes of female entrepreneurs and founders, supporting each other, sharing the struggles and lessons learned during the pandemic, and amplifying the voices of minority small business owners. 

The Annual Fundraiser and Silent Auction will take place on December 8 from 4pm to 7pm, featuring special guests, celebrities and female founders. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

Join us for this free virtual event on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. 

You won’t want to miss this event! Register Now! 

 Guest speakers to share their stories of business and success as female founders 

Mariela Dabbah, CEO and Founder, Red Shoe Movement

Mariela Dabbah, CEO and Founder, Red Shoe Movement

Mariela Dabbah is the founder and CEO of the Red Shoe Movement, a leadership development company powered by a global community of women and men allies who support each other for career success. She is also a TEDx and International speaker, award-winning, best-selling author and go-to corporate authority for Fortune 500 companies interested in inclusive cultures.  

Dr Ginny A. Baro, founder of Fearless Women at Work.

Dr Ginny A. Baro is an award-winning international motivational speaker, certified leadership coach, career strategist, and #1 bestselling author of Fearless Women at Work. Named one of the Top 100 Global Thought Leaders, she delivers coaching programs, trainings, and keynotes to global audiences to develop individual women and leaders and helps Fortune 500 companies build inclusive leadership dream teams.

 

Rosario B. Casas is an award-winning women-in-tech advocate, co-founder of Business Creative Partners, leading digital adoption and transformation for Hispanic owned businesses. She is a Colombian-born serial entrepreneur, with over 8 years of practical experience in data and technology platforms and management roles. Most recently, she co-founded  Brooklyn2Bogota, a digital incubator for Hispanic business owners. The program aims to help close the digital divide post-COVID for business owners and entrepreneurs 

Tania Molina, founder and CEO of Villakuyaya Organic Dark Chocolate.

Tania Molina is the founder and CEO of Villakuyaya Organic Dark Chocolate. Originally an architect by profession, Tania shifted her career in 2014 with the entrepreneurial dream to create her own chocolate brand. Drawing on her Ecuadorian roots, Tania created Villakuyaya with quality ingredients and sustainable practices as her guiding goals. 

Lourdes Lulu Carey

Lourdes “Lulu” Carey, owner and founder of SweetLove gifts.

Lulu Carey is the owner and founder of SweetLove gifts, an online gift shop that personalizes a variety of products, from wine bottles to balloons and surprise gift boxes. Lulu started her business during the pandemic after discovering her creative side this past year. From hobby to business, Lulu shares her story as a new entrepreneur and the challenges and successes throughout her journey so far. 

Erica Sandoval, author and clinical therapist.

Erica Sandoval is a passionate licensed clinical therapist who is dedicated to promoting diversity, equity, and inclusion. She is also committed to amplifying the voices and businesses of Latinx social work leaders. Erica’s book, Latinx In Social Work, has been named a #1 Best Seller New Release on Amazon. 

Jacqueline Camacho

Jacqueline Camacho Ruiz, entrepreneur, author, motivational speaker, philanthropist and pilot. 

Jacqueline Camacho Ruiz is a visionary social entrepreneur that has created an enterprise of inspiration. As an entrepreneur, author, motivational speaker, and philanthropist she has created two successful award-winning companies, two nonprofit organizations, published over a dozen books, created many products, and held dozens of events around the world in just the past decade. Additionally, she is one of the few Latina sports airplane pilots in the United States, living by the motto: “taking off is optional, landing on your dreams is mandatory.”

Pilar Avila, founder of interDUCTUS, and  Renovad experiential retreats.

Pilar Avila is the founder of organizational change management consulting practice, interDUCTUS, and  Renovad experiential retreats. After building a fruitful career over 26 years providing leadership at institutions across the private equity, hospitality, and nonprofit sectors, Pilar decided to launch a consulting practice as a boutique lifestyle business inspired by her journeys across 5 continents and 18 countries, and the desire to spend more quality time with the extraordinary women who serve as her mentors and collaborators. 

Crystal Berger is the Founder of EBO.

Crystal Berger is the Founder of EBO, an on-demand expert bookings API that is committed to breaking barriers to entry in media using emerging technology. She is also the host of the Counter Culture Podcast, and a lifestyle contributor using emerging tech to break barriers to entry in media and corporate as a media tech entrepreneur. Berger has been recognized as a NAACP Award-Winning Journalist and is a Social Media Ambassador for the United Nations.

Nicole Mason, National CEO of Lemonade Day.

Nicole Mason serves as the National CEO of Lemonade Day, a non-profit committed to preparing youth for life by instilling an entrepreneurial spirit. For 15 years, Lemonade Day has offered youth K-8 an entrepreneurial and experiential program infused with life skills, character development, financial and business literacy, and mentorship. Their vision is for all children to be introduced to entrepreneurship through the real-world experience of starting their own business – a lemonade stand, the quintessential first business for young entrepreneurs.

silent auction

Register now for our Silent Auction for a chance to win big prizes from our donors! 

This year’s Annual Fundraiser and Silent Auction is all about giving and receiving. For over a year, small businesses and entrepreneurs have struggled through hardships due to the Covid-19 pandemic. As an organization, Latinas in Business has been committed to amplifying the voices of minority small business owners and female founders through these turbulent times. 

Our fundraiser this year, titled Latinas Are Back in Business, aims to bring together our vibrant community of business owners and entrepreneurs to celebrate their success and share their stories and experiences throughout the pandemic.  

The Annual Fundraiser and Silent Auction will take place on December 8 from 4pm to 7pm, featuring special guests, celebrities and female founders. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic. Many female founders have suffered losses not only in their businesses but also in their families and friends.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

Join us for this free virtual event on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. 

You won’t want to miss this event! Register Now! 

Register and make a bid for a chance to win big prizes! 

The silent auction portion of the event will feature big prizes from our donors and fellow minority business owners, female founders, and entrepreneurs. Register for the event and make a bid for a chance to win one of these prizes. Below is a list of our confirmed donors so far, with more to come! View the full auction page here

fundraiserCrate & Twine Gift Box donated by co-founder Tania Molina. Crate & Twine combines the efforts of two strong, independent small business women from two distinct fields of industry. Tania, creator and owner of Villakuyaya Organic Dark Chocolates, and Suany Baca, creator and owner of Sweets by Suany, came together with a vision of uniquely curated gift boxes centered around Tania’s chocolates and Suany’s cookies and sweets, and filled in with heart and soul items that give the receiver of the gift box a feeling of love and pride from receiving.   

Win one of these beautiful gift boxes to share with a loved one this holiday season. The gift box includes: Villakuyaya Chocolate Bars (3), Villakuyaya Hot Chocolate Jar, Villakuyaya Truffles (4), Sweet by Suany Alfajores Marplatences (2), Sweet by Suany Design Christmas Cookies (2), Sweet by Suany Choco Bomb by Villakuyaya Chocolate, Christmas Rompope, Palo Santo by South Rhoades Apothecary, Crocheted Mini Christmas Gnome by Lnkreactions, Fancy Matches by Candlefolk, and a Custom Candle. 

Create your Business or Career Vision for 2022! donated by Dr. Ginny A. Baro. Connect with Dr. Ginny for a private 1-hr. VIP strategy & business acceleration session AND a copy of Dr. Ginny’s latest best-seller “Healing Leadership” book.

During that one hour, Dr. Ginny Baro will cover the top 3 challenges and create a 12-month practical action plan based on what’s most important and meaningful to you!

Dr. Ginny A. Baro is an award-winning international motivational speaker, certified leadership coach, career strategist, and #1 bestselling author of Fearless Women at Work. Named one of the Top 100 Global Thought Leaders, she delivers coaching programs, trainings, and keynotes to global audiences to develop individual women and leaders and helps Fortune 500 companies build inclusive leadership dream teams.

Group Session for 6 donated by Erica Sandoval. Erica is a passionate licensed clinical therapist who is dedicated to promoting diversity, equity, and inclusion. She is also committed to amplifying the voices and businesses of Latinx social work leaders. 

This prize includes an inspiring group session for 6 people on “How to Set Boundaries & Cultivate Joy with Latino Families this Holiday Season” Or “Navigating Difficult Conversations.”

Additionally, winner will receive a copy of Erica’s book, Latinx In Social Work, #1 Best Seller New Release on Amazon. 

3-month Business Coach and Advisor to Grow! donated by Jennifer Garcia. Jennifer Garcia is a multi-faceted business professional and leadership coach with a passion for empowering people and transforming businesses. 

Jennifer is also the founder of Fluential Leadership, a business and leadership consulting firm focused on elevating small-to-medium-sized business performance through developing and executing growth strategies, recruitment, and retaining talent. 

Let Jennifer guide you and help you grow your business with this 3-month coaching package! 

Improve your Life with YOGA virtual classes! donated by Norma Colón. Win 2 Sessions of 5 classes each that will teach you simple techniques!

Norma Colón, a proud Latina, born and raised in The South Bronx, brings her passion for Iyengar Yoga to every class and private lesson.

A Certified Iyengar Yoga instructor since 1999, (with other prior certifications) Norma has been practicing and teaching Yoga for more than 40 years, in the tradition of Yoga Master B.K.S. Iyengar since 1987. Norma has studied with many of the world’s top Iyengar Yoga teachers as well as with her Guru, B.K.S. Iyengar and his daughter, Gita Iyengar. She continues her studies with Abhijata Iyengar, even on Zoom.

Private YOGA classes to jumpstart your wellness! donated by Norma Colón. Place a bid on this prize for a chance to win 3 private yoga classes with Norma, an experienced certified yoga instructor with over 40 years teaching and specializing in Iyengar Yoga. 

Reconnect to the Power Within with RENOVAD donated by Renovad Experiential Retreats. Renovad hosts world-class renovation experiences around the globe in destinations that evoke relaxation, inspiration and adventure, providing women of consequence a unique opportunity to reinvigorate mind, body, and soul. 

Bid for a chance to win a $500 GIFT CERTIFICATE towards one Renovad 2022 Experiential Retreat.*

Choose from the following upcoming Retreats:

MOROCCO: Zagora Desert, Marrakech & Atlas Mountains, May 27 – June 4, 2022, OR GREECE: Athens, Paros & Santorini, Sept 3-10, 2022.

*Valid with the purchase of a complete CORE RETREAT PROGRAM. Please find additional information about these trips: https://www.renovad.co/retreats

fundraiser4 VIP Tickets to Disney on Ice at Prudential Center in Newark, NJ donated by Investors Bank.

Thanks to Investors Bank, one of our amazing sponsors for this event, you will have a chance to make memories with your entire family at Disney On Ice presents Let’s Celebrate! at Prudential Center in Newark NJ.

See your favorite Disney characters like never before! VIP tickets for the best location

We will also be giving away a number of Latina Inner Circle Memberships during the silent auction to all who participate on December 8 from 4 pm to 7 pm on our Facebook LIVE Streaming event.

To view the full list of prizes and donors, visit the silent auction page here. For more information and to register for the event visit: https://www.eventbrite.com/e/208728290937.

“Latinas are Back in Business” Annual Fundraiser and Silent Auction to continue advocating for female founders 

Celebrities and small business owners will come together on December 8 from 4pm to 7pm in a virtual LIVE Streaming session to tell stories about the struggle of female founders during the pandemic, and how not only they survived but also thrived! 

Latinas in Business Inc. is asking for the general public support for their Annual Fundraiser and Silent Auction to take place virtually on December 8 from 4pm to 7pm. The event will feature special guests, celebrities and female founders who will be interviewed to tell stories of resilience and success over the adversity of the Covid19 pandemic.

The free virtual event takes place on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. For free registration to this event visit https://www.eventbrite.com/e/208728290937. The event is open to the general public regardless of gender, race or ethnicity. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic. Many female founders have suffered losses not only in their businesses but also in their families and friends.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

You might be interested: How women-led companies can raise more money through crowdfunding

fundraiser

Latinas are back in business! Join us for our annual fundraiser and silent auction to continue supporting female founders and entrepreneurs.

The Silent Auction page includes donations from major sponsors and also, high-end female brands including Renovad Experiential Retreats, Fashion Designers of Latin America, Stuyvesant Champagne, Villakuyaya Gourmet Chocolates, and many more. The lowest bid starts at $15 but viewing of the Silent Auction Page is free to all who register.  

“We are very grateful to one of our main sponsors and supporters, Investors Bank, for donating one of the most valuable prices, 4 VIP tickets to the Disney on Ice, Let’s Celebrate show at Prudential Center in Newark NJ, for a value of $1000. And to the Investors Foundation, for providing a grant to support the event for another $1000,” Baumann added. 

For registration to this free event, please visit: https://www.eventbrite.com/e/208728290937.