Branding is the essential way to put your name or your business on the big stage. Find information, tips and important guidelines to a successful branding campaign.

brand strategist

Brand Strategist Vicky Ayala uses storytelling to build clients' personal brands

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Vicky Ayala, a Latina brand strategist and visual storyteller, believes one major component for building a brand is confidence. "When you are confident, your voice exudes strength and conviction which helps with conveying authority..."

2018 Latinas in Business highlights and most read articles

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Already gathering the 2018 Latinas in Business highlights! Wow, where did time go? This has been such an intense year for Latinas in Business Inc. that it seems it really flew by. Looking back is the only way...
2018 Latina SmallBiz Expo

2018 Latina SmallBiz Expo recap celebrating the economic force of Latina entrepreneurs

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The 2018 Latina SmallBiz Expo gathered a broad range of sponsors, supporters and participants that celebrated the economic force of Latina entrepreneurs in the Northeast.
8 Latina entrepreneurs

8 Latina entrepreneurs announced as Pitch Competition finalists from NJ and NY

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8 Latina entrepreneurs will participate at the 2018 Pitch your Business Competition representing the states of New Jersey and New York on November 8 in Jersey City, NJ.
pitch competition

First three 2018 Pitch Competition participants contending for 10K Package Prize

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The 2018 Latina SmallBiz Expo has announced the first three Latinas that will participate at the 2018 Pitch Competition representing the states of New Jersey and New York.
economic growth

Lt Governor of New Jersey addresses economic growth topics with Latina entrepreneurs

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Latinas in Business Inc. celebrates its fourth anniversary with the presence of Lt Governor of New Jersey at the Town Hall Latina Business Meeting that took place in the City of Perth Amboy hosted by Mayor Wilda Diaz.
women leaders

Jackeline Cacho at Mashav’s 30th International Women Leaders Conference

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Emmy nominee journalist and TV personality Jackeline Cacho participated at the Mashav’s 30th International Women Leaders Conference in Israel representing the United States...
Latina entrepreneur Silvina Rodriguez Porcaro

Latina entrepreneur Silvina Rodriguez Picaro turns crisis into business opportunity

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Latina entrepreneur Silvina Rodriguez Picaro transformed an external crisis into a business opportunity for her marketing communications company. She is the founder of the well-established SRP Communications and Brand Design...
Latina writer

Young Latina writer receives literary flash-fiction award

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Latina writer Victoria Arena, LatinasinBusiness.us Editorial Assistant (internship) recently was awarded with the Carter Ross Flash Fiction Award at Montclair State University.