Branding is the essential way to put your name or your business on the big stage. Find information, tips and important guidelines to a successful branding campaign.

Grammy-award winning Cherry Martinez offers free commercials to minority-owned businesses

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Legendary New York radio DJ and media personality, Cherry Martinez announced today that she will provide free radio commercials to minority-owned businesses negatively affected by the novel coronavirus.
living abroad during quarantine

Expat platform founder shares hardship of living abroad during quarantine

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Many of us are fortunate to still be in the familiar comforts of our home, surrounded by familiar scenery and locations. For people who are living abroad during the quarantine, this is not the case. 
repositioning

Repositioning her brand, Gladys Cleaning Services faces COVID-19

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Repositioning her brand in the face of COVID-19, Gladys Vonglahn, founder of Gladys' Cleaning Services, rapidly changed the understanding of her target market's needs, and how she and her family had been affected by the pandemic. 
entrepreneur skills

Beyond COVID-19: Prepare your entrepreneur skills for the survival of the fittest

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Understanding how your entrepreneur skills need to change in a dynamic global world cannot be more essential than at this time of COVID-19. Even if you have a job, you should consider these changes in your professional skills for a changing world.
Northeast Governors

Northeast Governors coordinate COVID-19 efforts in regional health/economy

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Northeast Governors are joining the multi-state council to restore the economy and get people back to work. This announcement builds on the states’ ongoing regional approach to combatting the COVID-19 pandemic.
brand

How to improve brand perception

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Did you ever wonder why a brand like Apple or Nike is so massive and easily recognized in different corners of the world? The real reason is...

Latina leader Sara Peña impacts young lives through community empowerment

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Sara Peña is a Newark native working toward community empowerment.…
professional photography

Latina photographer Judy Justin on why portrait photography is key in personal branding

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In today's world, where you need to stand out from the crowd, your personal brand is not complete unless you have the right images to show who you really are, says Judy Justin, founder of Judy Justin Photography.
Latinas in Business highlights

2019 Latinas in Business highlights and most read articles

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The 2019 Latinas in Business highlights and our Most Read Articles are a great way to look at the past to see progress, the present to appreciate our blessings and the future to plan our success.