Branding is the essential way to put your name or your business on the big stage. Find information, tips and important guidelines to a successful branding campaign.

instagram for small businesses, instagram,

How Instagram is helping Latina entrepreneurs survive the pandemic

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The pandemic put most brands into turmoil, if not out of business. It’s a dire situation for all businesses, but the minority-owned businesses bear the brunt. Despite this outlook, many Latina entrepreneurs weathered the crisis by pivoting their operations. These Latinas turned to Instagram to reach consumers and connect with others in the community. Get to know these three Latina-owned businesses that beat the odds via Instagram.
Jennifer Cortez, Dallas District 2,

Latina immigration reform activist Jennifer Cortez promises bold change as Dallas City Council candidate 

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Jennifer Cortez is a third generation Tejana, immigration reform activist, grassroots community organizer, and Latina entrepreneur running for Dallas City Council’s District 2 seat. 
Tanya Ramos-Puig

Tanya Ramos-Puig appointed President of the Latin Grammy Cultural Foundation 

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The Latin GRAMMY Cultural Foundation has appointed Tanya Ramos-Puig as president of the philanthropic arm of the Latin Recording Academy, effective immediately.
Dr. Harbeen Arora

Dr. Harbeen Arora on Sisterhood, Spirituality, and Success

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Thought Leader, Global Icon & Visionary for Women, Businesswoman, Philanthropist, Humanitarian, Author, Spiritual Seeker and Compelling Speaker, Dr. Harbeen Arora manifests multifaceted leadership with strength & simplicity.
Healing Leadership

Healing Leadership: A conversation with Susana Baumann and Dr. Ginny Baro

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Author of the #1 Bestseller, Fearless Women at Work, delivers her second book, Healing Leadership, that explores the secrets of healing leadership and recommends high-performance habits for improving self-leadership and developing a growth mindset and resilience. 

Puerto Rican neurotoxicologist Alexandra Colón-Rodríguez is promoting Latinas in STEM

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Neurotoxicologist Alexandra Colón-Rodríguez is helping to promote…
Damaris Diaz

Damaris Diaz shares pandemic stories and how COVID has impacted the Latino community

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In our most recent National Conversation with Latina Leaders event, Latina Small Business Post-Covid Recovery: Resources and Trends, correspondent and TV personality, Damaris Diaz joined the conversation in a fireside chat with Latinas in Business Inc. President and CEO, Susana G Baumann.
branding

Developing your unique brand identity in 2021

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Creating a brand may seem simple, but to truly be successful it needs its own identity that sets it apart from others. Developing a successful brand identity is the first step to building a successful business.

Stacie de Armas on breaking stereotypes and advocating for Latinas

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Stacie de Armas is the Senior Vice President of Diversity Insights & Initiatives at Nielsen where she conducts data harvesting, narrative development, and socialization of inclusive insights that cascade across multiple diverse identity groups—storytelling with a purpose. She is passionate about equity and advocacy for Latinos.