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Latinas in Business CEO appointed by NJEDA to help NJ Economic Recovery

Latinas in Business founder and CEO Susana G Baumann has been appointed to the Entrepreneur Zone Working Group by the New Jersey Economic Development Authority (NJEDA), making her an active leader in the NJ economic recovery that is expected to take place in the next months. 

Susana G Baumann

Susana G Baumann, President and CEO, Latinas in Business Inc.

This group of policy experts will evaluate the viability of reducing unemployment in marginalized communities by establishing “Entrepreneur Zones” within existing Opportunity Zones.

“As we recover from the COVID-19 pandemic, it is crucial that we redouble our efforts to achieve Governor Phil Murphy’s vision for a stronger and fairer New Jersey economy,” said NJEDA Chief Executive Officer Tim Sullivan. “Helping innovative companies launch and grow in New Jersey is a critical driver of sustainable, equitable economic growth. It is especially important to support the growth of companies in historically marginalized communities where job opportunities and access to capital are hard to come by. Entrepreneur Zones have the potential to achieve both of these goals, and the Working Group will provide valuable recommendations on how this policy could work in New Jersey.”

The Act requires the Working Group to consider whether the establishment of entrepreneur zones in which the State provides tax incentives, regulation relief, and financial support to local entrepreneurs is the most effective way to create jobs in the State. 

Susana G Baumann called to serve by NJEDA

On behalf of her experience working with Latina entrepreneurs and Latina-owned businesses, through which she has empowered them and shown the path for entrepreneurship, Susana was called to serve her fellow citizens. Susana will serve without compensation but will be considered a Special State Officer.

As an award-winning multicultural communications expert and strategist, public speaker, journalist, published author, and small business advocate, Susana has worked extensively with communities, organizations, and government agencies both locally and nationwide. 

Previously, Susana has been named “Journalist of the Year” by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses; a “Latina of Influence” by Hispanic Lifestyle Magazine; and in 2018, received the Red Shoe Movement “Leaders Who Walk the Talk” Award in NYC, among other recognitions. 

influencer, Susana G Baumann

Susana G Baumann 2017 Latina of Influence by Hispanic Lifestyle Magazine.

In 2019, she was invited to become a SheSource Expert at Women’s Media Center (WMC), a progressive, nonpartisan, nonprofit organization founded by Jane Fonda, Robin Morgan, and Gloria Steinem to raise the visibility, viability, and decision-making power of women and girls in media, thereby ensuring that their stories get told and their voices are heard.

In 2020, Susana was distinguished from a pool of candidates from, and assigned an Encore Fellowship to work with United Way of Central Jersey in New Business Development and Branding Strategy. She is also an active member of the NJ-AARP Speaker’s Bureau. 

Susana has been featured in several national media outlets including Abasto Magazine, Huffington Post, VOXXI News, Negocios Now, Americano Newspaper, CBS, FOX, Yahoo Finance News, and has been a guest to the Joe Torres TV program Tiempo at WABCTV, and several times to Contigo en la Comunidad at Univision 41 NYC.

Latina SmallBiz Expo Pitch Competition winners, Susana G Baumann

At Univision 41 Contigo en la Comunidad (L to R) Katiria Soto, Susana G Baumann, Mary Dressendofer, Tania Molina

Her extensive experience as a Latina leader and business entrepreneur has positioned her as the perfect candidate to serve on the Working Group Entrepreneur Zone, where she will continue to help better the lives of entrepreneurs in the state of New Jersey. 

You might be interested: National Conversation with Latina Leaders to address Latina Small Business recovery in Post-Covid19 economic crisis

Other relevant NJ leaders to serve in the Entrepreneur Zone Working Group

The Entrepreneur Zone Working Group will evaluate the viability of the Entrepreneur Zone concept and consider options for implementing the policy in New Jersey. The members of Entrepreneur Zone Working Group are:

  • Dr. Dale G. Caldwell – Chair of the Working Group; Professor, Farleigh Dickinson University
  • Susana G. Baumann – President and CEO, Latinas in Business Inc.
  • Kelly Brozyna – Chief Executive Officer and State Director, America’s Small Business Development Centers – New Jersey
  • Saki Dodelson – CEO and Founder, Beable
  • John Harmon – President and CEO, African American Chamber of Commerce of New Jersey
  • Jill Johnson – CEO, Institute for Entrepreneurial Leadership
  • Kevin Johnson – K Johnson Enterprises, LLC.
  • Brandon McKoy – President, New Jersey Policy Perspective
  • Carlos A. Medina, Esq. – President, Statewide Hispanic Chamber of Commerce
  • Courtenay Mercer –Principal, Mercer Planning Associates; Executive Director, Downtown NJ
  • Damon Pennington – President & CEO, ATS Group
  • Indy Samra – Co-Founder, Punjabi Chamber of Commerce
  • Tom Szaky – Founder and CEO, TerraCycle

In addition to considering the establishment of entrepreneur zones throughout the state of New Jersey, the Working Group is also charged with identifying census tracts within the State that are suitable for designation as an entrepreneur zone.

It’s a great honor for Latinas in Business to have Susana in such a position where she is called once more to serve the New Jersey community and help better the quality of life for New Jerseyeans, as she has been doing for many years. 

About NJEDA 

NJEDA, Working Group

The New Jersey Economic Development Authority (NJEDA) grows the state’s economy and increases equitable access to opportunity by supporting high-quality job creation, catalyzing investment, and fostering vibrant, inclusive community development.  NJEDA works in partnership with a diverse range of stakeholders to implement programs and initiatives that improve quality of life, enhance economic vitality, and strengthen New Jersey’s long-term economic competitiveness. Their vision is to make New Jersey a national model for sustainable and equitable economic growth by investing in communities, fostering innovation, and supporting industries with high quality-jobs in the State.

Susana G Baumann

Susana G Baumann, Latinas in Business Inc., receives Red Shoe Movement Award

Susana G Baumann, President and CEO, Latinas in Business Inc., received the 2018 Red Shoe Movement Award in New York City.

Latinas in Business Inc is a national non-profit initiative that gathers communicators and business owners seeking only one goal: to support, enrich and empower the experience of Latinas in business and the workplace. From those running their own enterprises to those just entering the labor force or sitting in the corner office, Latinas in Business Inc is dedicated to the fastest growing business community in the nation: Latinas.

Remember: ¡La unión hace la fuerza!

Susana G Baumann

Susana G Baumann receives Red Shoe Movement Award for “2018 Leader who Walks the Walk”

Susana G Baumann, President and CEO, Latinas in Business Inc.

Susana G. Baumann, Latinas in Business Inc. President, CEO and Editor in Chief, was formerly the owner and Director of LCSWorldwide Language and Multicultural Marketing Communications, a consulting firm located in New Jersey, USA. Since 1996, LCSWorldwide consulted with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market in nine states.

A multicultural marketing expert, business writer and published author, Baumann advocates for Latinos in the United States. She specialized in this market early on, when Hispanic was a “bad word” and companies would disregard the economic power of a burgeoning population.

Among her clients, she has serviced Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas and California State Libraries, major pharmaceutical and healthcare corporations, and national non-profit organizations in healthcare and education. A highlight of her career was to be part of the trainers’ cohort for the Bill and Melinda Gates Foundation Spanish Outreach Program at in 2007 and 2008.

Writer, editor, and publisher, she has worn almost every hat in the media industry and has managed publishing and production crews. In 2002, Susana launched the first bilingual newspaper in New Jersey, Periódico Latino!, featuring news and stories to promote the achievements of Latinos in the Garden State.

Travelling frequently to Latin America, she has interviewed Latin American and US Hispanic-American top corporate executives and government officers to develop success stories, trends, industry updates, and company profiles for trade magazines such as US Industry Today and Latin Trade.

Her book, ¡Hola, amigos! A Plan for Latino Outreachwas published in 2010 by Connecticut publisher ABC-CLIO Inc., and acclaimed by specialized reviews.

“Whether it’s used in whole or chapter by chapter as needed, the combination of information, ideas, worksheets, and rich access to bibliographic source material creates a potent tool for beginning and enriching outreach programming to the Latino community. This is indeed the centerpiece of the publisher’s Latinos and Libraries series.”
—Booklist Online

Baumann received the LISTA Summit and the Latina Excellence Award at 2015, TECLA Award for Best Business Blogat Hispanicize 2015, and was invited to become a media member of the NAA American Latina Leadership Caucus. In 2017, Susana was named a 2017 Latina of Influenceby Hispanic Lifestyle Magazine and in 2018, received the Red Shoe Movement “Leaders Who Walk the Walk” Award.

In 2013, she was named “Journalist of the Year” by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses, where she has been a speaker several times. She has also been a speaker at Jacksonville University Media and Communications Series, the 2017 Prospanica National Conference, the LEAD Conference for Latina students at Harvard University and the P.O.W.E.R. Women’s Summit in Newark, NJ.

She has been featured in several national media outlets including Abasto Magazine, Huffington Post, Negocios Now, and has been a guest to TV and radio programs including the Joe Torres TV program Tiempo at ABC News and several times to Contigo en la Comunidad at Univision 41.



Follow Susana @LIB_Inc


10 highlights Susana G Baumann

Susana G Baumann advocating for Latina entrepreneurs’ innovation

Susana G Baumann is the Director of LCSWorldwide, a multicultural marketing consulting firm currently located in New Jersey, USA, and the Editor-in-Chief of her company’s new initiative,

Susana G Baumann funda entrevista a

Susana G Baumann funda

Susana G Baumann funda

Susana G. Baumann es una de estas mujeres que, a sus esplendorosos 64 años, se mantiene relevante y se adapta al cambiante mundo online y además lanza nuevas empresas para abrir camino y apoyar a los latinos que viven en USA. Nada más inspirador que ver cómo mujeres teóricamente en edad de jubilarse emprenden algo nuevo. Digo teóricamente porque en realidad, nadie debería jubilarse por obligación, claro, sino seguir persiguiendo sus sueños en el mundo laboral si así lo desea.



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This platform is a collaborative of blog posts and feature articles written by a group of individuals. For questions about this platform, please contact Susana G. Baumann, Editor-in-Chief, at Our content is available to many readers across multiple platforms, providing a variety of news, business and commercial issues, reviews, culture and advertising.


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