Beia Beauty founder Brittany Lo

Brittany Lo is the Founder and CEO of Beia Beauty, a luxury vegan skincare line that addresses concerns in intimate areas that affect women’s confidence in the bedroom and beyond, such as unwanted odors, body blemishes, and sweat. 

Brittany’s ultimate goal is to break the taboo surrounding women’s sexuality. She wants Beia Beauty to help women everywhere feel like they can proudly own their sexuality. Beia’s mission is to remove the shame and embarrassment that prevents women from experiencing true pleasure, so they can feel comfortable and confident in their own skin – in and out of the bedroom. 

Brittany always dreamed of creating a beauty company and set that as her goal from a young age. 

“In second grade I wrote in my  journal that I wanted to create a beauty company. At a young age, I was already searching for ways to ultimately pair my love for beauty with my passion for empowering others to feel comfortable in their own skin—and I wasted no time making my dream a reality,” says Brittany. 

Beia’s mission is to remove the shame that prevents women from experiencing true pleasure, so they can feel comfortable and confident in their own skin – in and out of the bedroom. (Photo courtesy of Beia Beauty)

Straight out of college in 2014, after turning down an offer from a dream beauty conglomerate, L’Oréal, she started her first company called Beautini that provides hair and makeup services for weddings and events.  

Over 10 years in business, she grew Beautini into a multi-million dollar company and ultimately a market research platform to launch Beia in 2021, utilizing the thousands of women she has worked with to be a part of their focus groups and give real time feedback every step of the way when building Beia’s brand and products. 

“What we found was women were looking for a skincare brand that addresses intimate concerns so that they can feel comfortable in their own skin. I was inspired to create Beia, a company that destigmatizes societal taboos around sexual wellness, and takes an elevated approach to the intimacy space by focusing on how women feel before, during, and after the big event,” Brittany says. 

“What we found was women were looking for a skincare brand that addresses intimate concerns so that they can feel comfortable in their own skin.” (Photo courtesy of Beia Beauty)

As a female BIPOC Founder, Brittany has faced obstacles and has learned how to navigate these challenges and lean on her strengths as a leader. 

“An ongoing obstacle I have to overcome at Beia is making key investments with a constrained budget. Ownership is very important to me at this stage of the company, so I am not raising money for equity and am bootstrapping Beia for as long as possible. This, of course, limits our available budget, and hence, we have to carefully pick and choose what we can invest in to maintain financial health and stability,” Brittany shares. 

“However, the need to think through decisions so thoroughly has ultimately benefited our brand and has set us up for long-term success. I always keep a vision of the future when the present feels challenging.” 

As a leader, Brittany’s biggest strengths are building strong relationships and pushing the envelope, whether that means negotiating for herself and her company, or pushing the sexual wellness conversation forward even when it is still considered a taboo. 

“As a minority business owner, it has been difficult navigating building a business with limited resources so my mission is to ensure I can be a resource to other entrepreneurs and help them receive the right guidance that I never had when I started. There isn’t a playbook for how to navigate the challenges I face, so having other minority founders in my circle has been integral to my entrepreneurial journey.” 

To other aspiring minority women entrepreneurs, Brittany’s biggest piece of advice is to negotiate for everything you do in your business. 

“You will never need to settle for less if you are constantly advocating for yourself,” she says. “Negotiation can be really hard in the early days, but the more you push yourself to do it, the easier it becomes over time and you will realize how much you deserve.” 

As Beia Beauty continues to grow and help empower women, Brittany reflects back on her successes thus far and the proof that through hard work and determination dreams can come true. 

“This October, we had the honor of being one of three finalists who got the opportunity to pitch at Create & Cultivate’s Small Business Summit and Beia Beauty won the competition, earning $10,000 and a free year of Hootsuite software!” Brittany shares. 

After the shock settled, Brittany couldn’t help but get teary-eyed as she thought back to the early days of Beia when she dreamed of moments like this. 

This was a big win for the company and the investment allowed Brittany to sign a retail deal that she had been putting off until she was 100 percent certain it made financial sense.  


“I was able to go home that night and sign the deal, which is one of our biggest milestones to date and proof of concept that we are on the right track.” 

To learn more about Beia Beauty and shop products, visit beiabeauty.com

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Author

  • Victoria Arena

    Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

By Victoria Arena

Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

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