Lux Beauty Club, woman owned wellness brand

Everyone loves a little pampering, especially the busy entrepreneur. We all deserve to treat ourselves every once in a while and indulge in some self-care. Here at Latinas in Business we have many fierce women entrepreneurs running their own wellness and beauty brands so that you can enjoy a little luxury

Today we’re sharing some of our favorite women owned wellness and beauty brands in our circle. Check out their stories and shop their products below! 

woman owned beauty brand
(Photo courtesy Scarlett Rocourt)

Wonder Curl 

Scarlett Rocourt is a Haitian-born “Jersey Girl,” an entrepreneur, plant-based vegan, plant mom and gardener. She is passionate about living a healthy life and helping others to do the same. 

She is the founder of Wonder Curl, the leading indie Black-owned, vegan and eco-friendly hair-care line for all natural and curly hair textures. All products are free of silicones, parabens, phthalates, and are cruelty-free.

Wonder Curl specializes in hair-care and has developed a three-step system that simplifies customers’ wash day routine, helping customers embrace their natural curls with cruelty-free and vegan ingredients. Their signature hair-care bundle includes the Detoxifying Clay Cleanser, Moisturizing Hair Pudding, and the Get Set Hair Jelly.

Shop Wonder Curl products!

(Photo courtesy Lux Beauty Club)

Lux Beauty Club 

Victoria Flores is a former Wall Street executive turned entrepreneur. She and her business partner, Leslie, founded Lux Beauty Club —a beauty and wellness brand specializing in hemp and botanical products. 

What started as a side hustle soon became a successful venture with a mission to always provide a high-quality product at affordable prices, while building a brand that people love and trust. 

“We wanted to create accessible, cruelty-free, gluten-free, clean and transparent formulas that truly work for your body.  Our hemp and botanical elevate your mood and nourish your skin. Hemp is a lifestyle that when taken daily gives you the best results.  At Lux Beauty Club we guarantee farm to home, organic ingredients from our FDA certified farms. Only clean, nothing funky. Science from the plant.” 

Shop Lux Beauty Club products!

EpiLynx, woman owned beauty brand
(Photo courtesy Dr. Liia Ramachandra)

EpiLynx by Dr. Liia

Dr Liia Ramachandra is a serial entrepreneur and “liberated healthcare executive” who has focused her education, career and start-ups in the healthcare fields and industries with the mission to improve the lives of millions living with chronic illnesses. She is the Founder of EpiLynx by Dr. Liia, a skincare and cosmetics company focused on serving customers with the most common allergies to common ingredients and skin conditions.

“While many people have claimed ‘clean’ or ‘organic’ or ‘natural’, these do not denote what the customer experiences when they have a reaction to products,” says Dr. Liia. “We have focused on ‘medically-clean’ to mean using ingredients and raw materials known to be clean when used on the skin, eyes, lips, etc.”

“We keep our message clear that while all people could benefit from using its high-quality, medically-clean products, we are really focused on those who would greatly benefit from them – those people who have sensitivities and autoimmune diseases.”

Shop EpiLynx products! 

woman owned beauty brand
(Photo courtesy Mariel Mejia)

Pink Root 

Mariel Mejia is the Founder and CEO of Pink Root Products, a natural hair care brand geared towards helping with the transition from chemically relaxed and damaged hair to natural hair. 

Pink Root Products was created to help customers, like Mariel, struggling with chemically treated and heat-damaged hair to transition back to its natural glory. With ingredients that are carefully chosen to nurture all textures and hair types from wavy to curly to kinks and coils, Pink Root products are designed to revitalize damaged hair and promote new growth by infusing nutrient rich and organic ingredients into our formulations.

“We don’t believe in bad hair, just bad hair care,” says Mariel. “Our mission is to help people enjoy and feel confident about their curls.”

Shop Pink Root! 

Luna Magic, Afro-Latina-owned business
(Photo courtesy Luna Magic)

Luna Magic 

Sisters Mabel and Shaira Frias founded their makeup brand, Luna Magic, as a celebration of the rich culture found in the Caribbean and Latin America. Combining their passions for beauty and lifestyle, they created a vibrant brand that celebrates their mutual love for their multicultural heritage. 

Luna Magic’s mission is to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. 

“We’re inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles.” 

Mabel Frías is a digital strategist with 12+ years of experience in executing digital merchandising strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna.

Shaira Frías is an entrepreneur, professional makeup artist and former journalist. Her work has appeared in media outlets such as NY1, Fox News Latino, and Mundo Hispánico.

Shop Luna Magic products! 

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  • Victoria Arena

    Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

By Victoria Arena

Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

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