As Latina and women entrepreneurs, there are often obstacles and challenges along the way. Women entrepreneurs who have found success in their ventures and careers often lean on key strengths that motivate and drive them to power through the rough patches on their journeys. 

Figuring out how you can leverage your own strengths is key to succeeding in the competitive world of business. 

Today three Latina entrepreneurs share their biggest strengths in business that have helped them succeed. 

Strength in helping others

Latina entrepreneur
“For me, it’s more important to follow my heart and be true to myself.” (Photo courtesy Elisabete Miranda)

Elisabete Miranda is the President and CEO of CQ fluency— a translation and language services company specializing in cultural adaptation with a focus in healthcare and the life sciences. 

As a woman-and-minority-owned company, CQ fluency is ‘people-centric’ and passionate about diversity and inclusion. Elisabete attributes the strength and success of the company to their people. 

“We exist to improve lives, every life we touch – our people, clients, vendors, and partners, this is the strength that drives us to do what we do every day. You cannot grow a company alone. I hold myself to the same standards to which I hold our people, and there is not a single thing that I would ask them to do that I wouldn’t do myself,” she says. 

“The diversity and inclusiveness of our people contributes to our success. I bring my true self to work every day and encourage our team to do the same.” 

Elisabete’s true self is one who is passionate, unconventional, and a bit of an underdog. Working since the age of twelve, Elisabete developed an incredible work ethic early on. After immigrating to the U.S. she quickly learned English and finished her Business Degree. Along every step of the way, Elisabete has pushed past obstacles and succeeded. She believes that hard work, persistence, and passion are the keys to success. 

“It’s less about the eagerness to achieve success and more about the commitment to serve that resulted in success. I always want to be the best I can be so it was also very important to me to focus time on my own personal development. You can’t grow a company if you don’t grow yourself.” 

Strength in embracing the uncomfortable

Latina entrepreneur
“It is very important to believe in yourself and your ideas.” (Photo courtesy of Ronit Shiro)

Ronit Shiro is the founder of FeppyBox—a Spanish language learning subscription box service for kids ages 3 to 6. 

Ronit’s personal philosophy as a Latina entrepreneur is to embrace the uncomfortable and continue to move forward striving for something new and better, seeking progress over perfection. 

Creating FeppyBox was a gift of love and a passion project for her, but that does not mean there were no challenges or struggles along the way. Starting out, Ronit had to wear many hats, juggling management, customer service, and delivery. Her strength through all of this was her ability to problem solve 24/7 and be comfortable with being uncomfortable. 

“Every day that my team and I are uncomfortable, it means we are moving forward because we are doing something new, mastering a new process and doing something better. I truly believe in seeing the positive side of being uncomfortable. If you’re uncomfortable it means you’re discovering something new and moving your business forward,” says Ronit.

To women thinking of starting their own business, Ronit advises, “It is very important to believe in yourself and your ideas. We can ask for advice, but deep down we have to trust and believe in what we are creating.” 

Most importantly, she reminds aspiring entrepreneurs to seek progress over perfection and keep moving forward, even when things get uncomfortable. 

Strength in shifting your own mindset 

Latina career coach, Cici Castelli
“To succeed in every area of your life you need to unlock your mindset.” (Photo courtesy of Cici Castelli)

Cici Castelli is a Technology Executive in the travel and hospitality industry, a real estate investor, author, and a Certified High Performance Coach offering coaching services on her site www.cicicastelli.com

As a coach, she works with people that are eager for success and are willing to shift their mindset to reach the next level in their career. Her experiences as a Latina who has changed her careers while being a single mom; moved across the USA and the worlds more than once; her success in climbing the corporate ladder in different industries; being a female leader in a male dominated industry; and her strong project management background makes her a remarkable individual who can help others succeed.

Through her work, she helps clients obtain clarity, productivity and courage in order to be successful and achieve balance and personal happiness.

“To succeed in every area of your life you need to unlock your mindset, be bold, be flexible, take risks and start doing what other people can’t, won’t or don’t do,” says Cici. 

As a coach, and in her own life, she has witnessed time and time again how a shift in mindset can produce a total transformation and help people achieve the success of their dreams.

“Take risks, embrace challenges, and never give up,” she says. 

Starting a venture or taking a leap of faith can be daunting, but the key to achieving success is often doing what other people can’t, won’t or don’t do. So take that leap!

“Only you can define what success looks like to you and when you figure out how to maximize your potential and unlock your competitive advantage without sacrificing it all, your whole life will be transformed,” says Cici. “You just need to start doing what other people can’t, won’t or don’t do. And being a minority is part of our competitive advantage!”

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Author

  • Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

By Victoria Arena

Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. She holds an Associates in Fine Arts for Creative Writing, and a Bachelor's in English Literature from Montclair State University.

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