InvisaWear products are designed to look like everyday accessories but they are actually safety devices. There is a button hidden on the backside that when double-clicked immediately texts up-to five emergency contacts a link to your GPS location and lets them know you need help. There is also an option to enable the free 9-1-1 feature to connect with 9-1-1 dispatchers.
“Our mission is to allow people to protect themselves and the people they love. At InvisaWear, we aim to positively empower users in feeling safe, secure, and connected. We believe that everyone deserves to feel safe and hope that our products will give users some much needed peace of mind,” says Rajia.
Statistics show that nearly 1 in every 5 women is attacked at some point in her lifetime. Often, many of these emergencies happen nearby friends/family, but there isn’t enough time to contact loved ones or police.
After experiencing her own scary situation, Rajia became more motivated than ever to create a product that would help people feel safe and connected in emergencies.
“I never meant to start a company, it all started by complete accident after a scary situation I had,” Rajia shares on the InvisaWear blog.
What seemed like a normal Thursday evening quickly took a turn when Rajia left an awards ceremony around 9pm.
“Tired from working all day I decided it was time for me to head home. I thought about asking a friend to walk with me to my car, but I was parked less than a block away and we were in an area that seemed fairly safe. Not wanting to bother anyone, I decided I’d be fine walking alone back to my car,” she recounts.
“As I was about half-way between my car and the event, a car full of guys drove by. One of them rolled down the window and yelled an inappropriate comment. Disgusted, I rolled my eyes and continued walking. That’s when the car stopped and one of the guys started to get out.”
Rajia had her phone with her but in the moment there was no time to unlock it, let alone contact her friends at the event or dial 9-1-1. Instead, she ran back to her car as fast as she could, locked her doors, and drove away quickly.
“Although I was safe, I couldn’t help thinking about all the other women who sadly can’t say the same. In that moment I promised myself that I was going to do everything in my power to make sure no woman (or man) ever feels as helpless as I did that night.”
Rajia began working on InvisaWear in college with her Co-founder, Ray. They wanted a stylish, discreet S.O.S device, ideal for everyday wear. After exploring many safety devices that provide S.O.S solutions, Rajia and Ray and not finding what they were looking for, they realized there was a market for stylish emergency devices that didn’t look like big, bulky “panic buttons.”
Starting out they faced a lot of age discrimination. Many investors felt they were too young or inexperienced to be running a company.
“It was really discouraging but we learned to take the feedback and learn from it,” says Rajia. “I always recommend taking some time to understand the feedback you’re getting and people’s concerns or else you won’t be able to improve yourself.”
Additionally, Rajia encourages other aspiring women entrepreneurs to never give up on your dreams.
“People always tell you about the million reasons you’re going to fail and all the things that could go wrong, you need to focus on what could go right. If you don’t build your dreams, someone else is going to hire you to build theirs.”
She has always wanted to start her own company from a young age. She remembers building things with her dad and finding innovative solutions to problems as a child, like fixing a broken flip-flop with a bread clip and then wanting to start a flip-flop fixing business. She had big dreams and proudly told people she would become a CEO of a company when she grew up.
Still, Rajia never imagined she would achieve her dream so soon.
“I never in a million years imagined that at 25 years old I’d be a CEO, I thought it was always going to be when I had grey hair and was close to 60 years old,” she says on her site.
Today, she is achieving her dreams while helping to keep people safe, protected, and connected with loved ones so no one has to feel as helpless as she felt during her own emergency situation.
“Fear kills more dreams than failure ever will,” she says, reciting her favorite quote. It’s time to feel empowered, strong, and fearless.
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