In this role, Bibi Hidalgo oversees and reviews procurement policies for small businesses hoping to work with the Federal Government. This includes for Small Disadvantaged Businesses, Veteran-owned firms, HUBZone firms, Woman-owned small businesses, and firms in the 8(a) Minority Business Development Program.
In her prior role, she was the SBA Government Contracting Policy Lead for the Biden-Harris Transition Team, developing policies that President Biden could execute in the first 100 days, with an emphasis on underserved communities. In 2014, Bibi and her brother Patrick Hidalgo co-founded Future Partners, LLC, which advised Fortune 500 corporate executives on procurement and minority business strategy, and created a model for how to facilitate significant opportunities for both.
Bibi Hidalgo is dedicating her work to the memory of her brother Patrick who passed away suddenly at the age of 41 in March of 2020.
“We don’t need to do it alone”
Working closely with Latinas and other women entrepreneurs, Bibi knows it can be easy to think we must do it all on our own in order to be seen as successful or capable, but that is not the case.
“We don’t need to do it alone. And that’s really important for us to remember that we don’t need to do it alone. Because every day, we’re asking ourselves, is this the right thing? Am I doing the right thing? Am I alienating myself, or am I ingratiating myself, and you need to kind of touch base with someone to get a temperature check,” says Bibi.
As women, having a supportive circle is crucial, especially in male-dominated industries where support may be hard to come by.
“Whether you want to be an economist, finance expert, astronaut, or the best app developer, there is very much your place in your world to be there. And to and to be sure to lean on other women for support. Be sure to create that circle of support, that really wants to see you rise, and that you help each other do that. I have such a strong support system that I’m so grateful for.”
For Bibi, her support system helped her stay strong in the face of challenges and adversity. She advises women to seek out those mentors in their industry, lean into support, and also stay strong and believe in your knowledge and technical capabilities. Don’t question yourself.
“I am the first woman appointed by the President to be an Associate Administrator of Government Contracting and Business Development. And if I have caved into some of my self-doubt, I would never be here because it’s very much a man’s world. And yet, I set that aside in my brain, and knew that I could tackle this issue, and hang with the guys on such a complicated topic. And now I’m able to lead and we’re effecting change together.”
“Keep driving it home and pushing hard”
As a woman in a male-dominated field you may not always be the most popular. You might be the first ever woman in your role, and that can be tough.
“I very much learned in business, that you have to make tough decisions that not everyone’s going to agree with. And those are sometimes the loneliest moments, as I’ve heard other leaders say, leadership is lonely,” says Bibi. “And so that’s why you have to make sure you have that network of support, where you can get a pulse check every once in a while, and where you can continue to believe in yourself. Because as long as you do that, you’re going to be able to affect change, and then you get to look back on your career and say, ‘Yeah, I did that. It was tough. I have the battle scars to prove it. But I did it.’”
For Bibi, there have been many challenges and wins. One story that always stands out is when she first joined President Obama’s Administration, in 2009.
“Within a matter of weeks, my agency got a call from the White House saying that they were hit hard, they were getting hit hard on the issue of the recovery stimulus, and not enough contracts going to minority owned businesses. And so I was tasked with staffing our deputy, but what they asked us to do was do events around the country, which we did. And the challenge was that there were some folks who were not too excited about this issue…there was a lot of angst about it, and a lot of pushback.”
Facing these pushbacks made it difficult for Bibi to do her work and as the struggles persisted she began to have doubts that she could get the job done and affect positive change.
“I had to navigate a lot of complexities and really try to keep faith, which was hard, and it was getting harder day by day. But sometimes you don’t realize you’re at that point. At a tipping point, you don’t know until you’re there and sometimes it can get really, really hard, really tough until you get there and especially as a woman, in my case and Latina.”
However, Bibi persisted and really focused on driving home her key issues. This strategy was critical to her success.
“If you try to be everywhere at once, you really have to pick one or two things and to drive it home. And so that’s what I did. I learned it really made all the difference to keep driving hard to keep pushing hard.”
Her hard work was eventually recognized by higher up officials and Bibi was called to the White House to be acknowledged for her work.
“That’s what I mean by ‘don’t give up.’ Follow your instinct, follow your gut, know what’s most important. Because that changed my life permanently. I always go back to that day, that day that I got that request to go into his office, it was the last thing I could have ever imagined. And yet it affirmed the work I was doing and made me realize I was on the right track.”
Today, Bibi Hidalgo is grateful to be back and able to pick up her work where she left off.
“So much has happened in the interim, and we have our work cut out for us in so many different ways. Businesses, minority women businesses were not always prioritized. And so we’re trying to get that back in a direction, where it is an important priority among all of our priorities in advancing socio economic groups,” says Bibi.
She is excited to continue working to create opportunities for women and minority business owners across the country and continue working with and supporting women in business.
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