Black and Latina moms are becoming entrepreneurs now more than ever 

Since the pandemic began, more Black and Latina moms have been turning to entrepreneurship as a way to balance both domestic responsibilities and work. 

Today, more minority women are finding freedom in running their own businesses, after struggling at low-wage, hourly jobs and job losses during the height of the pandemic. 

According to research conducted by online e-commerce platform, Shopify, the pandemic has inspired moms to explore alternative ways to work. The study surveyed 1,532 parents in the U.S., and found that 62 percent of mothers were interested in supplementing their income, with more than half of moms reporting at least some interest in starting their own business. 

Of these women, Black and Latina moms reported the highest levels of interest in entrepreneurship.

Image source: Shopify.

More than half of women with children are interested in entrepreneurship

  • 16% of women with children are “very interested” in starting a business.
  • 44% of women with children are “slightly/moderately interested” in starting a business.
  • 40% of women with children are “not interested” in starting a business.

Black and Latina moms are turning to entrepreneurship to regain control over their lives 

Women of color have been disproportionately affected during the pandemic, with Black and Latina women suffering the greatest job losses. Since then, many have been looking for alternative sources of income and other employment options. Entrepreneurship is one way for many Black and Latina moms to regain control, freedom, and balance over their lives. 

Image source: Shopify.

Black and Latina mothers were 2x as likely to report wanting to start their own business compared to White and Asian mothers.

  • 33% of Black women with children said they’re “very interested” in starting a business.
  • 29% of Latina women with children said they’re “very interested” in starting a business. 
  • 13% of Asian women with children said they’re “very interested” in starting a business. 
  • 13% of White women with children said they’re “very interested” in starting a business. 

Treat yourself this Mother’s Day!

Single moms and mothers with younger children also benefit from the freedoms of being your own boss. The Shopify survey found that:

  • 22% of single women with children said they are “very interested” in starting a business, compared to 14% of married women with children. 
  • Women with younger children (5 years old or younger) are more likely to want to start their own business compared to women with older children.

Part of this has to do with access to affordable childcare. For many working women, childcare is a struggle. During the pandemic, many moms were forced out of the workforce to take on caregiving responsibilities at home. For those with younger children and single parents, childcare is an ongoing issue that prevents many women from focusing on their career goals. 

Entrepreneurship allows women to balance their work and home life, and provides them with the flexibility to be both moms and business owners. With technology and the normalization of remote-work, working from home has never been easier! 

You might be interested: Meet Rosie, the Latina entrepreneur amplifying diverse voices with “Life 100” Podcast

These days, almost any business can be a home-business. The pandemic exposed many issues in the workforce and how these issues affect working moms. For Black and Latina moms disproportionately affected by pandemic layoffs and unemployment, entrepreneurship is a new horizon of opportunity and freedom. 

To all the moms out there who have been thinking of starting their own business, the time is now! 

*This article contains affiliated links. If you use these links to buy something we may earn a commission.


  • Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. In 2017, she received her Associates in Fine Arts for Creative Writing from Brookdale Community College. Now, she is working toward her Bachelor's in English Literature at Montclair State University. Along with literature, Victoria is interested in Gender and Sexuality Studies, which she is pursuing as a minor, focusing closely on women's issues, gender inequality, and LGBT issues. These studies provide her with a feminist lens, which influences her work from both fiction to academic writings.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.