Lucy Pinto is the Manager of the Grow with Google Digital Coaches Program which works to level the field for communities who face digital divides and barriers to resources needed to grow online. The program delivers free digital skills training for U.S. Black & Latino small businesses and has trained over 80,000 businesses on digital tools to help them succeed.
Throughout Lucy’s 9 years with Google and prior, she has strived to create inclusive outcomes for communities who lack access to opportunities. This passion has guided her journey personally and professionally, stemming from her identity as a Peruvian immigrant who came to the U.S. at eight years old.
“Coming from a low-income immigrant family living in the south, I was exposed very early on to a duality that perplexed me: this is a country of opportunity and disparity at the same time,” said Lucy. “I knew that if I wanted to help my community, I had to unapologetically go after opportunities then disseminate what I learn to others in my community who might not have the same access.”
With this mission in mind, Lucy worked hard to attend college. She received her B.B.A. in Management and International Business from The University of Georgia in 2012–becoming the first in her family to graduate college.
Before graduating, Lucy began her career at Google as an intern in 2011. Lucy highlights the importance of mentorship and development programs, such as the Management Leadership for Tomorrow’s Career Prep program, which helped prepare her to navigate Corporate America.
While Lucy’s first role at Google was not related to Diversity, Equity, and Inclusion, she made it a purpose to engage in this work outside of her core role at the time. She became active in various groups including Google’s Employee Resource Groups. From 2016-2018 Lucy served as the N.Y.C. Chapter Lead of HOLA –– the Hispanic Google Network — which is committed to representing the voice of the Latino community within and outside Google.
Within a few years, Lucy attained a core role on the Diversity, Equity, and Inclusion team, enabling her to build a more equitable Google experience internally and externally. Now she works in Marketing where her work as Grow with Google’s Digital Coaches Manager focuses on amplifying Google’s best-in-class digital skills training to help Black and Latino business owners in the United States thrive.
Additionally, Lucy has been the recipient of various awards for her work. In 2018, she was recognized as a Young Hispanic Corporate Achiever by the Hispanic Association on Corporate Responsibility and recipient of the 2019 Negocios Now N.Y.C. Latinos 40 Under 40 award. On April 12, 2019, she was awarded a proclamation by the Westchester County Board of Legislators proclaiming April 12 as “Lucy Pinto Day” for her participation in the 100 Hispanic Women of Westchester Leadership Forum as well as her professional and community work.
One career highlight that stands out for Lucy was managing the participation of hundreds of employees in volunteer initiatives aimed at bridging the digital divide across 15 countries —such as South Africa, Mexico, Colombia, Brazil, and Nigeria— which reached 135K people.
“The activation in South Africa stood out to me because I was able to attend it in person and witness first-hand the impact of our work. We partnered with a local organization called MOOV and had about 50+ employees from the Black Googler Network connect with 250+ job seekers and entrepreneurs from Soweto,” said Lucy.
Soweto residents face many systemic barriers deeply rooted in the country’s history with apartheid, and they often look to entrepreneurship to make a living for themselves and their families. The activation focused on delivering digital skills training to help job seekers build resumes and help business owners reach customers online.
“To me personally, this activation had some of the most heartfelt stories and testimonials that I’ve come across in my career.”
Navigating obstacles in the workplace
As a Latina in the workplace, Lucy approaches matters through a multicultural lens. For many Latinas, this lens can be advantageous because it can help a company identify inclusion gaps in marketing or hiring, and help build innovative solutions that authentically reach diverse audiences.
“Being a Latina in the workplace can give you a cultural intelligence edge. You’ll likely have a unique perspective on how to make products and programs more inclusive thanks to your own diverse and innovative lived experiences,” she says.
Throughout her years of experience working in leadership roles and aiding entrepreneurs on their journeys, Lucy has also learned many important lessons and strategies for tackling career obstacles and challenges. While career development training is essential, there is nothing like hands-on experience.
Lucy recalls a time in her career when she faced a challenge with a co-worker. Lucy received some critical feedback that misrepresented who she was as a professional, and miscommunication about the issue led to hurt feelings.
“This peer didn’t give me the feedback directly but rather shared such with their manager, leaving me feeling betrayed, perplexed, and concerned about my career trajectory. I spoke in detail with my work mentors, including my manager, about the issue. I felt vulnerable and wanted to get validation from people who worked close to me,” Lucy recounts.
After speaking to her manager, he highlighted something she had never considered before: communication style differences.
This perspective shed new light on the situation and how the misunderstanding had arisen. Communication styles are often shaped by one’s upbringing, culture, and current circumstances. Lucy describes herself as an analytical thinker who loves to reflect on ideas out loud and work through pros and cons on the spot.
“This is my default way of brainstorming, much like my family and I did at the dinner table. After speaking with my manager, I realized that the issue’s root was the extreme difference in communication styles. I wasn’t acting how my coworker perceived, nor was my perception of my co-worker accurate. It was just that my co-worker and I spoke in different communication languages.”
Lucy thought she was simply analyzing her co-worker’s proposal and pressure testing it with questions. Her co-worker interpreted this as Lucy shutting down her ideas and being territorial with their collaborative project.
After taking a communication style assessment to understand better where she and her co-worker’s styles fell on the range, they discovered they indeed had very different styles. They were able to use this assessment as a framework to guide their conversation and work through their differences, build rapport, and ultimately work effectively together.
“What I learned from this challenge was something super valuable to my career: to work effectively and influence peers, be it management or leadership, communication is key,” said Lucy.
“Understanding your own communication style and how to stretch it to get your desired outcome is crucial. It doesn’t mean that you have to change your default communication style, but you do have to strike a balance, especially when you’re attempting to influence decision-making.”
Another lesson Lucy has learned and imparts to other entrepreneurs and career-driven women is remembering that the journey is not always linear or upward.
“Your career might be full of twists, turns, lateral moves, and balancing out personal with professional. Find beauty and learn from this ‘chaos’ as it will equip you to have the breadth needed to be an effective thought leader.”
Finally, make time to periodically check in with yourself on what success looks like to you as you progress in your career. You may find that your definition of success has changed over time, and that’s okay!
“Does your definition of success mean making it to a C-suite position, or do you feel more fulfilled by a constant change in scope regardless of title? It’s important to keep YOU at the center of it,” Lucy advises. “Don’t measure your success by the definition of others but rather by your own terms.”
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