New America Alliance, Solange Brooks

New America Alliance CEO Solange Brooks says, “Diversity is one of the elements of success”

Solange Brooks is the CEO of New America Alliance (NAA), a national nonprofit organization committed to building on American Latino success to forge a stronger America and advocate for Latinos in the industry of investment. 

In the second installment of the National Leaders for Latinx Advancement Series, Latinas in Business President and CEO, Susana G Baumann, spoke to Solange to discuss NAA’s various initiatives and how the organization is helping increase capital access for women and minority-owned firms, and accelerate diverse leadership in entrepreneurship, corporate America, and public service.

Access to capital and investing in diverse firms

New America Alliance was founded in 1999 by a small group of successful Latino leaders, including Henry Cisneros, the former US Secretary of Housing and Urban Development. Their mission was to advance the Latino community in four key areas: education, political awareness, economic empowerment, and philanthropy. 

Today, New America Alliance advocates for all communities of color and women, with a focus on financial services and access to capital for firms. 

“We believe strongly, that access to capital is one of the last bastions of the civil rights movement, and we have to go ahead and address it,” said Solange. 

Access to capital is a crucial first step for any project or venture and minority communities in particular often struggle the most in this area. Without capital, there is little you can do. This is something we know to be true for entrepreneurs and small business owners as well. For this reason, NAA began to expand to include other minority groups and become an even more diverse and inclusive organization. 

“We find that a lot of the things that help us, a lot of the tenets that we started this organization with, apply to too many people in the communities of color,” said Solange. 

One of New America Alliance’s biggest key initiatives is securing access to capital for diverse firms. 

“What we do is we meet with various institutional allocators to basically come and get to know us, get to know the members of NAA, get to know the opportunities they offer,” Solange said, detailing the process. 

“What happens often times is that people think ‘Oh, investing with diverse firms is like a social experiment.’ I’m here to tell you that, no, it isn’t. It’s not a social experiment at all. It’s basically money on the table that institutional investors have been leaving there because they don’t look at what we have, they have to be vetted. So we present opportunities. And we have a good conversation, we get to know the institutional investor a little bit, they get to know us a little bit. And then we circle back with them to see, which is the best way to present our opportunities. So it is not just a meeting that everybody feels good and goes their separate ways. But it’s a meeting where there’s actual engagement, and we have followed through. And this has been very, very successful. We have had people that may, they didn’t know anything about investing with communities of color, all of a sudden calling me and asking me, do you have somebody in infrastructure? Or do you have fixed income folks? And of course, there’s private equity. That’s very, very prevalent right now.” 

Diverse firms with diverse managers and partners are also more likely to bring in better revenue. This is because a diverse management structure prevents groupthink and allows for a greater pool of investment opportunities. 

“It has been proven over and over again that diversity is one of the elements of success…because everybody has different ideas, they have different worldviews,” said Solange.

“If you have everybody that came from the same place, went to the same school, had the same background, you are missing a huge portion of what you can do in investments. So yes, I know it’s right now, it’s very popular to quote diversity and inclusion. However, we, you know, NAA, has been doing that for 21 years. And there have been some institutional investors that this is all they do. And they’ve been having very good results.”

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NAA advocating for transparency in politics and educational initiatives 

Another key initiative for the New America Alliance is political awareness, specifically advocating for transparency. As a nonpartisan organization, NAA feels strongly about political transparency not only in corporate life but in pension plans. Through town halls and working with key legislators, NAA is pushing for greater transparency. 

“And you say,’ Why?’ Well, pension plans are the people’s money, and the workforce should know how their investments are being made. And they should know that the people in pension plans are doing their absolute best to take advantage of all the opportunities. And you do not know that unless you have a transparent system, where you can go ahead and observe what’s going on and have a dialogue about that,” Solange said. 

The third key initiative is in the area of education, passing on the torch to the next generation through mentorship opportunities. The NAA Institute Pathway Fellowship program is one of the ways NAA is working to guide young leaders. The program is an opportunity to foster and accelerate young leaders among American Latinos, women, and people of color and accelerate that leadership and entrepreneurship in corporate America and in public service. 

“So we have a program where we mentor the various individuals in the summer. And we basically have conversations with them, and they can see how somebody that looks like them is successful, and they’re in the financial services industry. And, you know, my favorite saying is like, ‘Hey, it’s not rocket science, folks. Anybody can learn it, just go to college, focus on math, focus on economics, and you’ll be fine.’ So we’re very excited about that program.”

Watch the full conversation between Susana G Baumann and Solange Brooks. 

For potential investors interested in becoming a member of New America Alliance, there are various advantages to becoming a part of the organization. NAA has a network of people, from large funds to small funds to people just starting out. 

“We help each other. Most definitely, because most of us know what it’s like to begin a business. Or know what it’s like to change strategy, and have to go ahead and discuss those opportunities,” said Solange. 

“One of the great things about investments is that there’s always somebody with a great idea. There’s always somebody new that’s bringing up their idea, and we want to nurture that.” 

Currently, the U.S. Latino population makes up about 18% of the total population and possesses about $1.5 trillion in buying power. The Latino population is also young and still growing.   

“And with all those little points, we are the future of this country. And Financial Services is only one segment where we have incredible value for institutional investors.”

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