We’ve all heard the phrase before: A picture is worth a thousand words. This couldn’t be more true in our current digital age where visual media has become a key component to how businesses advertise and communicate with clients. As any business owner knows, promoting your company is an integral part of ensuring an organization’s success in a commercial environment. Positive branding allows companies to not only expand, but also attract new clients. While there are a variety of ways to market and advertise a company, one key avenue is visual branding.
4 Interesting ways to promote your business through visual branding
Create a catchy and visually appealing logo or brand image
Many business owners forget that having an attractive logo is one of the first ways to catch a potential client’s eye. There are a variety of free resources online that can help you create a logo for your company, such as Canva. Canva offers a variety of tools and templates that will allow you to create your own personal logo. This is a great option for new, small businesses that may not have the funds to spend on a custom logo. However, if you’re not too artistic and do have the money to spend, enlisting a graphic designer will ensure that you have a one-of-a-kind logo designed that truly conveys your brand messaging.
Use visually-based social networks
Now more than ever, visual branding is a crucial component to a business’ social media presence. Perhaps in the past, social networks were driven more by written content, but in recent years visual media has become the center focus of most social media platforms. From Instagram to Facebook and Pinterest, images are now doing a lot of the talking for business promotion. As customers, we are drawn to eye-catching photos and while we’re told not to judge a book by it’s cover, it’s hard not to make judgement based on visuals. The truth of the matter is, the better visuals you have as a company, the better you will look to potential customers.
Utilizing visual branding for your business’ social networks is a great way to draw in new customers. On networks such as Pinterest and Instagram, you have the ability to not only share pictures that are informational sources for your company, but also promote and share other resources you may have, such as pictures of your staff, infographics, company events and the like. And always keep in mind that your prospects and clients enjoy seeing what goes on behind that scenes at your business—it adds an extra layer of personality and uniqueness to your company and what you deliver!
Turn your client testimonials into images
Yes, clients will usually convey their feedback of your company verbally—not visually. However, this doesn’t mean you can’t get creative! Take a quote from a client and using basic tools in Photoshop, Canva, or another image-creating program and devise a simple background and use the quote. Then brand the image with your logo. You can then share this simple graphic on your social networks, place it on your website for added “testimonial flair”, or even include it in a brochure.
Enlist the help of stock photos
Stock photos are a great resource that every business can utilize. As a business you do not need to break the bank on professional, high quality photos for your business. May stock photo sites, such as iStockPhoto, allow you to purchase a subscription to access thousands of quality images to compliment blog posts or social media posts. Additionally, there are many free stock photo sites that also provide high-res images for use with attribution, such as Unsplash, Pexels, and Freepik.
By using a stock image you ensure that the file’s resolution will be perfect and you also avoid facing any issues for using a copyrighted image that you find via a Google search. Remember, there are image companies out there that have a staff that simply polices the Internet, looking for any abuse of their owned images. If you happen to pull one of their images off the Internet and use it without permission and without purchasing the file, you can face stiff fines and even legal action for copyright infringement.
Aside from the benefits of avoiding legal issues, stock photos also allow you to create interesting visual landscapes. Many stock photos are taken by professional photographers who create interesting and creative layouts, such as in the image above. These creative images are eye-catching and exactly the sort of photo that would captivate a potential client scrolling through social media. Many stock photo licenses also allow you to remix and edit their content, meaning you can personalize a stock photo to better fit your company’s brand image.
In closing, always remember that consumers, in general, are visual creatures and they respond better to advertisements, online content, and other materials that have stunning, eye-catching images. Get creative in how you communicate visually with your clients and prospects and you will be remembered!
This article was originally written by the Hispanic Chamber of E-Commerce’s Editorial Team and published in 2014. It has been updated for relevancy.
The Hispanic Chamber of E-Commerce is a business to business membership-based business association focused on providing tools and solutions to members to increase their presence online. The Hispanic Chamber of E-Commerce offers Internet marketing services that help you to promote your products/services; to build business relationships and to collaborate with potential clients via an exclusive social network and it helps you to increase your sales using the e-commerce and marketing tools that are available for premium members.