Fashion Designers of Latin America Announces Participating Designers for the FDLA Digital Shows at New York Fashion Week February 2021.
FDLA goes digital once more for NY FW2021
Fashion Designers of Latin America will be going digital for the second time at New York Fashion Week as lock-down endures. This past September, FDLA launched their first all digital show, turning to new innovative forms of media to bring their fashion shows to audiences across the world. Despite the pandemic, the show went on! The FDLA Shows during Fashion Week will continue its runway showcase once again through the FDLA Digital Platform.
Content that will appear on FDLA Digital site and all the platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The diversity of the initiative will be related to what designers are able to produce during the world crisis of COVID-19, and will also continue to reflect the new strain of branding, marketing, and communication that has taken hold during the pandemic.
Instagram lives, social media posts, zoom conferences, and direct-to-consumer e-tail have only become more integral to fashion brands during this lockdown period, showing that direct engagement with customers and fans is more essential than ever.
The FDLA digital platform will also promote virtual showrooms, that will help connect brands with retailers, adding a business component to the week.
“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture,” said FDLA CEO and founder, Albania Rosario. “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope, will be about sustainability, creativity, and products that you value, respect, cherish.”
FDLA FW2021 Lineup
The 2021 New York Fashion Week lineup for FDLA Digital Shows Designers will feature special guests:
Agatha Ruiz de La Prada and Custo Barcelona from Spain, & international guest designer Dorin Negrau from Romania.
FDLA Digital FW2021 Participating Designers:
Gianina Azar from Dominican Republic, Benito Fernandez from Argentina, Keyther Estevez from Dominican Republic, Yirko Sivirich from Peru, Leti Faviani from Chile, Indira & Isidro (Jewelry Collection) from Mexico, Prince Julio Cesar, Idol Jose, Dayana Leon, Carlos Sierra from Venezuela.
View this post on Instagram
WATCH FDLA DIGITAL SHOWS IN TIME SQUARE!
Are you in NYC? If you are, stop by & watch some of our best FDLA Digital moments in one of the largest screens of Time Square during NYFW | This Monday and Tuesday February 15 & 16 | Staring at 12 noon.
Giant Time Square Billboard Located at 44 Street & Broadway Avenue. Time Square New York City.
For more information and to watch live, visit www.fdla.co
