Thanksgiving became a new tradition for our family when we arrived as immigrants from Argentina 30 years ago. We embraced it as one of our favorite Holidays, a more relatable spiritual tradition about being grateful and sharing food -also a way of showing love in our Latin American traditions- than exchanging lots of presents or singing carols we hardly knew.
It is now November and Thanksgiving opens the Holiday Season. What an incredible year we are living this 2020!
As we celebrate this holiday, at Latinas in Business, we have many reasons to be grateful for. It is almost a miracle that we have grown in a year like this one, and achieved many of the goals we had for FY 2019-2020.
Who would have thought that challenges like the pandemic, an economic crisis and social unrest would give us the opportunity to reach and impact more lives of Latinas across the country.
After some hesitation due to the shock of the ”first wave,” we immediately recognized the Power of Collaboration as the beacon theme for this year. We quickly pivoted our programs to virtual encounters and in July we conducted our first virtual Women Entrepreneur Empowerment Summit, with the participation of national and international organizations and over 700 views.
Strengthening the digital presence of our publication, LatinasinBusiness.us, we reach now almost 12,000 subscribers, publishing up to 5 times a week. So far 38 Latinas have been featured on our Spotlight Latina Leader of the Month. We also reached over 1700 members nationwide.
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We ended the year with a tremendous opportunity to lead A National Conversation with Latina Leaders, the presence of 23 supporting organizations, and our Keynote Speaker Maria Elena Salinas. We reached over 2400 viewers!
And we are not done yet! As you saw in our cover, we have recruited 6 unstoppable Latinas, corporate, entrepreneurs and community leaders in their own right, for our Executive Board of Trustees. What an honor to be on this journey with such amazing ladies!
It is only fair to also mention the excellent work of our team, starting with Victoria, recently promoted to Editor, who started three years ago as our editorial intern; Maria Jose, our new Social Media Director; and Sharisma, who recently joined as Outreach Coordinator. These ladies are helping expand the Latinas in Business blueprint in so many directions, with great content and laser vision.
I foresee a great future for our organization. Only 2 years into our nonprofit status, we are already stepping on solid ground to grow at a national and international levels.
Join us in this fantastic venture to continue to impact the lives of thousands of Latinas and other minority entrepreneurs, professional and corporate women who are struggling to succeed in this economic crisis.
Let’s do this together! And as always, we are very grateful for your continuous support.
The Latinas in Business Team
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