If you’re a business owner with a blog or website, chances are you’re familiar with the struggle of increasing blog traffic to your site. SEO optimization, keywords, and targeted ads can only go so far when you’re competing with tons of bigger sites in the Google search results. However, Pinterest might be the perfect place to market your content to users who share your blog’s niche interests. Worldwide, over 2 billion searches occur on Pinterest each month and Pinterest boasts nearly 90 million active monthly users in the United States alone. That’s a huge potential audience and when utilized correctly, Pinterest can be a massively effective marketing tool.
Below are 5 easy steps on how to use Pinterest to increase blog traffic to your site and gain thousands of new readers.
5 Steps to increase blog traffic through Pinterest
Create a new Pinterest business account for your blog
First thing’s first, you need to create a new business account for your blog. You may already have a personal account on Pinterest, but creating a separate account specifically for your blog will help you target your account to reach the niche areas your blog covers.
Setting up your new account is super easy! Simply navigate to Pinterest Business, click “Get Started” and fill out your information. Once you complete your sign up info, Pinterest will walk you through a few questions for your settings and preferences and help you get started.
Once your account is set, you can edit your profile and bio to attract users whose interests are relevant to your blog. In your bio, add a keyword-rich description of your blog to help users find you in Pinterest’s search engine.
Set up your own Pinterest boards and join group boards
Now that your account is set up, it’s time to create your “boards” and start pinning! If you’re not familiar with Pinterest’s terminology, a “board” is essentially a collection of pins, or posts. Boards are usually grouped by categories. So for instance you may have a board for “Healthy Recipes” and another for “Journal Prompts” or “Marketing Strategies.” Creating boards centered around topics you cover on your blog or site will help you draw in users who are searching for those topics.
You can also join relevant group boards to increase blog traffic to your site. Group boards are community boards where people with shared interests contribute their own pins to the group. Joining boards that focus on your blog’s topics is a great way to get your content out to a larger audience. Not only will your pins reach more people who are actually interested in your content in a group board, but those in the group are more likely to save or share the pin on their own boards. This chain of shares is what you’re aiming for, the more shares you get on an original pin, the more potential traffic you drive toward your blog.
Create and post shareworthy Pinterest Pins
Now, the pins are really the most important thing. Your original pins, or posts, are what ultimately will be shared around and draw users toward your blog. Creating eye-catching, shareworthy pins is key to standing out in the search. Your goal with each pin is to hopefully draw people toward your site by having them click the pin and follow the URL to your blog. Though getting them to save and re-share your pin is also great as it creates more exposure for your content. So you may be wondering, how do you create a shareworthy pin?
Shareworthy pins usually have an eye-catching picture and an intriguing title. Vertical images also do better than smaller square images. Another plus is if your pin has a “call to action” such as “Click on the blog link below for more.” Tell users where to go next and direct them toward your blog. Also pay close attention to keywords and tag all your pins with relevant keywords. Just like with any search, keywords are, well, key! Before you make a pin, do a little bit of keyword research. Search up some of the keywords associated with your content. Pinterest will show you related keywords under the search bar when you search a term, so take a look at those suggestions too to get a better idea of which keywords are popular.
For creating an eye-catching image you can use tools like Canva or PicMonkey which let you create infographics, headers, and visual aids to go along with your content. I personally use Canva, which is completely free to use, with the option to go premium to access bonus content. However the free version gives you plenty of free content to make eye-catching graphics and headers for your social media posts and pins. Canva also provides users with templates specifically designed for a certain social media platform, so you can easily make images for your pins with little hassle
Develop an active Pinterest following
An active following in not completely necessary on a search-based platform like Pinterest, since your content will still reach people who are not following you and simply find you in keywords searches. However, an active following can definitely help increase blog traffic since loyal followers will be more likely to re-pin your posts and spread them around.
One way to increase your following is to follow others who post similar content. Many users are likely to follow back other users in their niche.
Another strategy is to plug your Pinterest on your other social media sites and blog. Add a button or widget that will link to your Pinterest or display your recent pins and boards. Your current readers are already loyal followers of your content, so by promoting your Pinterest to them, they will in turn be able to help spread your pins and reach new readers.
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Lastly, pin frequently and consistently! Pinterest values consistency and is more likely to promote content from frequent pinners. Try to get into a routine of pinning at least once a day, and slowly increase from there. You don’t want to overwhelm your followers by dumping a ton of pins on them at once. It’s better to spread out your pins to a few each day and frequently post instead of just posting a ton at once and being inactive afterward.
Also be sure to have a good mix of your own pins and pins from others. Sharing pins from other users is a good way of including content from experts in areas that are relevant to your blog or site but in which you are not an expert. Re-pinning from others is also a way to promote your account to others in your niche. When people see someone has shared their pin, they are more likely to check out that person’s account. So by sharing other people’s pins, you’re driving traffic to your account too.
The main thing though is to stay active and consistent, so take some time to develop a schedule so followers will know what to expect from you. Once you’ve established a routine, you can queue up pins to post on schedule or post manually each week. Whatever works best for you!
And remember to have fun with it too. Pinterest is a great online resource with many communities centered around just about every niche and topic you can think of. Find your people, have fun sharing information on the topics you love, all while you increase blog traffic to your site and promote your content!