New York Fashion Week is going to look a bit different this year. As Covid-19 continues to keep us at home, the iconic fashion event is finding new, innovative ways to bring its runway shows to audiences.
Fashion Designers of Latin America (FDLA) president, Albania Rosario, announced that this fall, FDLA’s shows “are going to be held entirely digitally,” opening a new door to the world of runway shows.
NY Fashion Week goes digital
So what can we expect from a digital fashion week? Instagram lives, social media posts, zoom conferences, livestreams, and so much more.
It might seem daunting to convert a traditional fashion show into a digital experience. Many may even say it simply is not possible.
“The idea of organizing fashion shows during global Covid-19 may seem impossible, but instead of giving up hope, the fashion industry is envisioning new ways to communicate in times of crisis.”
Especially in the age of technology and social media, fashion designers and show producers are now more equipped than ever to put on amazing and engaging digital shows.
The types of content that will appear on FDLA’s site and all platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The FDLA digital platform will also contain virtual showrooms that will help connect brands with retailers.
FDLA’s Fashion Week lineup
The online shows will take place during the previously scheduled dates for New York Fashion Week: from September 11 to 16, 2020. The lineup for FDLA digital shows will include special guests Agatha Ruiz de La Prada and Custo Barcelona from Spain. Also, joining the virtual movement for the first time, a FDLA international guest, Dorin Negrau from Romania.
Other participating FDLA designers include: Gianina Azar from Dominican Republic, Benito Fernandez & Marianela Balbi from Argentina, Toribio & Donato from Costa Rica, Rosita Hurtado & Reyna Quispe from Bolivia, Leti Faviani from Chile, Astrid Carolina from Colombia, Idol Jose, Dayana Leon, Carlos Sierra & Prince Julio Cesar from Venezuela.
FDLA Digital will also launch the ‘FDLA Rising Star of Fashion Series’ featuring Yirko Sivirich from Peru.
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Innovation for the future of fashion
Moving online will not stop the fashion world from spinning. New York Fashion Week is known around the globe as THE fashion event, and nothing will stop the show from going on.
FDLA is wholeheartedly embracing the changes and taking this opportunity to innovate and evolve their platform to keep the show going.
“It is essential to look at the future and the opportunity to change, collaborate and innovate,” says Albania. “Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and products that you value, respect, cherish.”
This is only the beginning of a new era for fashion and runway shows. We’re so ready to experience digital fashion shows! Are you?
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