Paulina Lopez, CEO and Founder of The Business of WE (Women Entrepreneurs)

CEO and Founder of The Business of WE (Women Entrepreneurs) Paulina Lopez is betting on women entrepreneurs. She is a strong believer in the positive impact of women–of all ethnicities–in business and their potential to change lives and become key drivers of economic growth in their communities. As a best-selling author, international speaker, business coach, consultant, and strategist, Paulina is channeling her talents and expertise into her company, The Business of WE, where she is making a change in the lives of women entrepreneurs and small business owners.


Paulina’s mission is betting on women entrepreneurs to unlock their fullest potential and advance in their pursuits. She provides essential strategies, resources, and fosters collaborative connections, inspiration and empowerment.

The Business of WE offers a plethora of resources to its clients, from live professional events–like the upcoming 2019 Business of WE Summit— to an online community of like-minded entrepreneurs and online tools for success. Through her company, Paulina is using her talents and resources to elevate and activate women entrepreneurs and provide tools and resources to help them advance in their professional goals. Additionally she makes it a priority to support underserved populations, which often face challenges and barriers to gain access to capital, professional training, education, and support systems. Through The Business of WE, Paulina is able to reach out to these communities and help promote the development of local minorities, specifically women of color, and provide them with the tools, resources, relationship building, and inspiration needed to effectively start, grow, and thrive as successful owners.  


Paulina’s own entrepreneurial pursuits came after her own experiences in the world of business. She began her career in Finances and then later worked in Human Resources where she thrived in identifying and developing leaders. 

During her time in Human Resources, she became aware of the lack of diversity and inclusion in internal job opportunities for growth and advancement. She was surprised by this discovery, and witnessed first-hand how true potential was being ignored. She saw qualified people be denied the opportunity to advance professionally, based solely on how they looked on paper and not in their ability to get the job done. 

This discovery inspired Paulina to help change the system. She began using her experiences and expertise to help women overcome these hurdles and achieve their career goals. Since day one Paulina has been championing for women entrepreneurs, paving the path for them, and investing in their futures. Success for Paulina is seeing other women succeed and unlock their fullest potential. 

You might be interested: Latina Career Expert Victoria Jenn Rodriguez empowering diversity in the workforce


Through her years of experience, Paulina has learned that one of the most crucial skills and strengths to have in business is the ability to push through and show up with consistency to serve those that need you most. 

Showing up with consistency demonstrates commitment and loyalty to clients. It shows that you are serious and committed to serving them and meeting their needs. 

“I can’t stress the importance of showing up as the best possible version of yourself, with ease, grace, and confidence,” Paulina says. “When a woman shows up as her complete, authentic self, everyone will experience her at her most powerful!” 

Paulina at the 2017 Business of WE Summit

With that authenticity also comes knowing one’s limits and setting boundaries. Showing up is important, but never to the detriment of oneself. Showing up authentically means knowing when to show up and how to best utilize one’s skills to serve their clients. Being overworked and stressed will not lead to desired results. 

Paulina suggests finding a balance between work and self-care. “Always be success-driven and solution-focused, yet know how to use your voice and communicating clearly. Learn to say ‘No’ without explaining yourself,” Paulina advises. “Step down from forced responsibilities. Have a support system and make time to take care of yourself. Self-care and mindset is everything!” 

By taking care of oneself and investing in one’s personal growth they are also investing in the success of their business.


If you are interested in experiencing what The Business of WE has to offer, then get your tickets for the must-attend event, the 2019 Business of WE Summit, happening Friday, October 4th, 2019 in NYC. This event is open to all (both men and women) from seasoned and starting entrepreneurs to small business owners, career professionals, leaders, and executives. 

Take part in a transforming learning experience and make valuable connections with industry professionals and entrepreneurs. Featuring renowned industry speakers, panel discussions, networking opportunities and more this event is sure to be a powerful experience you do not want to miss. 


  • Victoria Arena is a writer and student, passionate about writing, literature, and women's studies. She is bilingual, fluent in both English and Spanish. In 2017, she received her Associates in Fine Arts for Creative Writing from Brookdale Community College. Now, she is working toward her Bachelor's in English Literature at Montclair State University. Along with literature, Victoria is interested in Gender and Sexuality Studies, which she is pursuing as a minor, focusing closely on women's issues, gender inequality, and LGBT issues. These studies provide her with a feminist lens, which influences her work from both fiction to academic writings.