Six Media Jurors will help LatinasinBusiness.us create a Star for One Night at the Pitch your Business to the Media Competition, to take place this coming November 9 from 4:00pm to 9:00pm. Ten brave Latina entrepreneurs are competing to grab the 2017 LatinasinBusiness.us Best Business Award and the grand prize of $1000 in cash at the NJIT Campus Center Atrium, 150 Bleeker St. in Newark NJ.
Proceeds for the General Admission tickets will be donated to Puerto Rico and Mexico Disaster Relief through the Hispanic Federation.
“Every year we invite a number of relevant media personalities to help us decide which Latina entrepreneur participating at our Pitch your Business to the Media Competition deserves to be crowned as the Best Business of that year,” said Susana G Baumann, Editor-in-Chief, LatinasinBusiness.us and organizer of the event. “This year, we are honored to have six outstanding Jurors coming from radio, television, print and digital press, and social media,” she added.
Media Jurors will listen to a “pitch” –a short presentation to create interest in a story and to find out if that media is willing to use it for a feature article or an interview. They will choose a winner based on a criteria decided by LatinasinBusiness.us and their own judgment as a media professional and entrepreneur.
A diverse background of Media Jurors to create a Star for One Night
“One of the goals of this contest is to help Latina small businesses promote their products or services in front of media, something that rarely happens because there is never enough budget to buy media space when you are a micro-entrepreneur. I know this very well because I was a small business owner for over 20 year,” Baumann explained.
The participating Media Jurors at this year Pitch Competition come from a diverse background and media outlets:
- Angel Vazquez joined Univision New York team in 2016 as Director of Communications and Community Empowerment for WXTV Univision 41 & WFUT UNIMAS 68.
A Puerto Rican by birth and a New Yorker by choice, Angel began his media career working as Sales & Marketing Manager for the disappeared newspaper “Noticias del Mundo”. After the closing of that publication, he became part of “HOY” team as Events Manager. In 2007 ImpreMedia, owner of El Diario La Prensa, bought “HOY” and Vazquez started working as Marketing Director for El Diario La Prensa.
Since his beginning in El Diario, Angel has given his unconditional support, both professional and personal to this task. “When you come to New York, your heart is painted in many colors and we become part of each Latin American country,” says Angel.
- A North Carolina native, Laura Calhoun Borton is the Trade Show Specialist and Business Development at Abasto Magazine.
Laura has grown up in the Hispanic food industry. Upon graduating from Appalachian State University with a degree in public health, Laura took a job at her family’s Hispanic food distribution company, La Tortillería. Five months into her new job she was introduced to Maria Hernandez, a local Mexican woman who made and sold a traditional Mexican corn bread called “Pan de Elote” to support her family.
A few months after meeting Maria, Laura quit her job at La Tortillería to partner with her and help grow the small business. Once they successfully develop the product and distribution network, Laura decided to pursue other opportunities. She was offered a job at Abasto Magazine at the beginning of 2017. Her advice: “Don’t be afraid to try or start over. Be thankful for new opportunities, even if they aren’t ones you were planning on”.
- Kenton Clarke, is the founder & CEO of Omnikal (formerly DiversityBusiness Inc.), the Nation’s largest, inclusive business organization, built to empower all entrepreneurs and small to medium sized businesses through “a powerful social B2B platform” that fuels real growth & success.
He started out in the streets of Bridgeport, CT, collecting trash alongside his father and grandfather, some of the city’s first African-American business owners. “Those early days in the trash business taught me the value of hard work and discipline. I spent my early years getting my hands dirty, while other kids were learning to keep theirs, clean,” Clarke said.
He founded Computer Consulting International Inc., which became one of the largest privately held IT consulting firms in the Northeast. He then went on to develop a strategy for helping connect companies who were interested in working with minority-owned businesses. Diversitybusiness.com became the place every media outlet, from Forbes to CNBC, would consider for their facts and figures, and it even won several awards for its content and design.
- Vicky Llerena, a Millennial entrepreneur and social media guru, is at the helm of Social Vibes Media, a media communications and content creation company located in the New York metro area.
Vicky is Social Vibe Media’s host, content creator, and public relations strategist. No amateur to the media industry, Vicky brings with her over eight years of experience having worked at Univision WXTV-41, Hudson Media Group, and PRNewswire. She works with clients to manage all their media communications needs.
Vicky Llerena founded Social Vibes Media at the age of 28. “Entrepreneurship at that age,” she said, “is not for everyone. Every millennial at some point wants to try to become an entrepreneur thinking it looks like they can achieve an overnight success but I worry that younger generations may develop the wrong idea,” she said.
She does not want to discourage Millennials from seeking entrepreneurial opportunities; she just has a piece of advice based on her experience. “Save for an entire year, reduce costs as much as possible, partner with others, subcontractors and freelancers who can complement your services and join organizations such as your local chamber of commerce or industry associations,” she recommended.
- Juan Guillen, a veteran media personality, is the founder and CEO of DigiTech Enterprises Corp., a multi-platform media company that connects with the acculturated Hispanic community, under the brand, LatinTRENDS.
LatinTRENDS mission is “To unmask the struggles and showcase the triumphs, beauty, and rich diversity of the Hispanic culture, and make everyday life simpler, entertaining and inspirational,” he said. “We are committed to listening to the needs of our audience and connecting them with content and brands that will help alleviate their challenges and obtain their dreams.”
Driven by his entrepreneurial spirit, he postponed his studies to open the first of his business ventures at the age of 18. He has owned, grown, operated and sold various businesses in retail, concessions service, real estate and management sectors.
A serial entrepreneur whose passion is entrepreneurship, he enjoys teaching about the entrepreneurial mindset and how this “way-of-being-way-of-thinking” can catapult entrepreneurs and non-entrepreneurs to unlimited heights. His other passion is inspiring people who feel stuck to see the possibilities they have and confidently take action to get what they want out of life.
6. Bert Baron is currently the morning show host on 1450 WCTC in New Jersey, heard weekdays from 6 to 9 AM.
A recent inductee to the New Jersey Broadcasters Association Radio Hall Of Fame, he is the host of “Jersey Central with Bert Baron”, the show that provides an interesting daily look at “all things Jersey”. From politics to pop culture, to newsmakers and entertainment, Bert covers it all each day.
Bert met Susana G Baumann at a networking event in Perth Amboy and he immediately felt compelled to participate as a Media Juror for the Pitch Competition. “It is not frequent to see this type of event around New Jersey and I felt I could bring a different perspective to the competition,” he told LatinasinBusiness.us
Join us to celebrate the economic power of Latinas small businesses in the Northeast
Please join the Latina SmallBiz Expo and Pitch Competition this November 9 from 4:00pm to 9:00pm when ten brave Latina entrepreneurs will compete for the 2017 LatinasinBusiness.us Best Business Award and the grand prize of $1000 in cash at the NJIT Campus Center Atrium, 150 Bleeker St. in Newark NJ.
Proceeds for the General Admission tickets will be donated to Puerto Rico and Mexico Disaster Relief through the Hispanic Federation. For registration, please visit: http://latinasbizexpo.eventbrite.com/