Joe Torres, Tiempo, interviewing Susama G Baumann, and Pitch Competittion participant Liz Santiago, CeleBritAy

10 Pitch participants representing 3 states and DC at Latina SmallBiz Expo

At the Latina SmallBiz Expo, 10 Latina entrepreneurs will be under the spotlight representing the states of New Jersey, New York and Texas, and one representing an organization based in Washington DC. The are stepping up on November 9 at the NJIT Campus Center Atrium in Newark NJ to promote their products and services to the most relevant media in the region, and will compete for an opportunity to win this year’s Best Business Award.

Joe Torres, Tiempo, interviewing Susama G Baumann, and Pitch Competittion participant Liz Santiago, CeleBritAy

Joe Torres, Tiempo, interviewing Susana G Baumann, and Pitch Competition participant Liz Santiago, CeleBritAy

Two additional participants have been added to the competition, MEejie Chaparro Traverso, founder & CEO MEej™LLC (New Jersey) and Soley Berrios, Board Secretary of ATWGirl, Inc. (Washington DC).

Latina Smallbiz Expo

MEejie Chaparro Traverso, Founder & CEO MEej™LLC

The previously registered participants at the Latina SmallBiz Expo Pitch Competition are Janny Perez, founder and CEO of MiLegaSi (New York); Elizabeth “Liz” Santiago, founder and CEO, CeleBritAy (New York); Mary Dressendorfer, Co-founder, Princess Plie and Friends (New Jersey); Tania Molina, founder and CEO, Villakuyaya (New Jersey); Karla Jimenez, founder,  Caidos del Cielo Bakery; Isabel Ayala, founder, IsaBeauty Aromatherapy (New Jersey); Ivette Mayo, founder and CEO, Yo Soy Expressions (Texas); and Brenda Nava, founder, Brendallan’s Tax and Accounting Services (New Jersey).

“We are overwhelmed and humbled by the response we had this year from Pitch participants, sponsors, supporters and the general public, as well as the support of media in the region. The Pitch your Business to the Media Competition has become a signature event that attracts strong and established Latina small businesses beyond our home state, reaching out to our followers around the country,” Baumann said. “In addition to the support of NJIT as Hosting Sponsor, and Univision as Media Sponsor, we are grateful to all media that have given us space to promote the event,” she added.

Media partners that has promoted the event includes Univision 41(NY/NJ), Abasto Magazine (national), Latin Trends (NY); Americano Newspaper (NJ); WCTC- AM radio; WABC-TV Tiempo with Joe Torres, Nuestra Gente Magazine, Red Shoe Movement, and NegociosNow (Chicago).

Latina SmallBiz Expo Soley Berrios, Board Secretary, ATWGirl Inc.

Soley Berrios, Board Secretary, ATWGirl Inc.

In addition, Baumann continued to plead the general public to support the event as proceeds from tickets purchased under the denomination LSBEPuertoRico General Admission will be fully donated to Puerto Rico and Mexico Disaster Relief through the Latino Networks Coalition and the Hispanic Federation. “By donating our General Admission tickets, we try to bring relief to our brothers and sisters of Puerto Rico and Mexico who are suffering as result of natural disasters. With your $10 contribution, you will be supporting not only your favorite Latina entrepreneur but also families and relatives of Latinos in the United States who are still suffering the consequences of climate change disasters,” Baumann said.

The event will take place at the NJIT Campus Center Atrium, 150 Bleeker St, Newark, NJ 07102, on November 9 from 4:00pm to 9:00pm. Free parking will be available for all attendees at 154 Summit Street. Volunteers from the ERG “Juntos” at First Data Corporation have offered their time and presence to help move the public swiftly from the NJIT parking deck to the event.

Latina SmallBiz Expo Nuestra Gente Magazine

Nuestra Gente Magazine

She also announced that the exhibitor’s floor has been sold out as of Friday October 27, two weeks in advance of the event. “Our gratitude to our sponsors is immense because without them, this event would not be possible. Please visit our sponsors and supporters including Presenting Sponsor Bank of America; Latina Leadership Sponsor MassMutual TriState; Sprint; New York Life Insurance Co New Jersey; MSK LLP; Horizon BlueCross BlueShield; PNC Bank; Intelligent Resource Group; Moët Chandon, First Data Corporation, and our Product Sponsor Freshie Feminine Care,” Baumann requested.

For information and to register please visit Latina SmallBiz Expo (


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