A strategic media partnership to help promote and expand their reach among Latina business owners was announced by AccessLatina, the first non-profit organization pioneering entrepreneurial growth for Latinas in STEAM, social innovation, or the agricultural industry, and LatinasinBusiness.com. a digital platform advocating for the economic empowerment of Latinas in business and the workplace.
Recently, AccessLatina announced its round of finalists for the first-ever multi-market accelerator program developed to reach one of America’s fastest growing populations—Latinas—in STEAM, social innovation and agriculture. The finalists, Latina business owners from New York, Washington DC, Florida and Puerto Rico, are competing for the opportunity to receive more than $100,000 in capital and resources to expand their businesses.
“We are excited to add LatinasinBusiness.us to our strong group of collaborators in the private and public sector to provide resources to high-growth Latina entrepreneurs,” said Lucienne Gigante, co-founder of AccessLatina. “Our finalists will benefit from the exposure as they continue to grow their businesses and create new alliances,” added co-founder Maria Michelle Colón.
Both organizations have Latina entrepreneurs and innovators as their core target group, to help them promote, expand and grow their businesses.
Founded by two female entrepreneurs, Lucienne Gigante and Marta Michelle Colón, AccessLatina aims to provide capital injection and resource investment through a yearly competition to women-owned businesses focused on STEAM, social innovation, or the agricultural industry (including ag-farm and ag-tech). Potential candidates need to be doing business for at least three years and show high-growth potential.
LatinasinBusiness.us was founded by Susana G. Baumann as an initiative of her company LCSWorldwide, a multicultural marketing communications consulting firm in business for over 20 years. What she calls her “work of love” is a digital space for Latinas who want to share their concerns, expertise, strategies and achievements, promote their products or services, attract customers, learn about social media, seek business advice, be a “madrina,” become a minority vendor or find business to business trade opportunities.
“This media strategic partnership seemed natural as we complete each other’s vision by providing access to capital and knowledge, networking contacts and the opportunity to promote their businesses locally and nationally through social media. These are the toughest tasks for busy Latinas who are running their businesses with small budgets and limited resources,” said Susana G. Baumann, LatinasinBusiness.us Editor-in-Chief.
The media strategic partnership will include covering AccessLatina events, announcements and activities, and promoting Latina business owners who participate in their annual competition through LatinasinBusiness.us platform and its social media channels.
Since inception, Baumann’s initiative has received the attention and support of Latino and Latina leaders around the country becoming a media strategic partner with the New America Alliance (NAA) American Latina Leadership Caucus, the Statewide Hispanic Chamber of Commerce of New Jersey, the Greater Washington Hispanic Chamber of Commerce, the MCRCC Hispanic Business Council, and the Hispanic Chamber of E-Commerce. Baumann is also a member of the USHCC Foundation “At the Table” Women in Business and Leadership initiative.
AccessLatina is a non-for profit organization 501(c)(3) pioneering entrepreneurial growth for Latinas in diverse sectors through an accelerator and mentorship program. To be part of the #ACCESSLATINA experience, please use #FUNDLATINAS on social media or visit www.accesslatina.org for more information on the program.
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