getting ready for Small Business Saturday

immigrant entrepreneur

Have you visited our new discussion group We are on FacebooK? It is an open discussion group where you can promote your business, services, events and everything you need to tell the world! You can also bring discussion topics, information and data about Latinas in business and the workplace, or ask other Latinas what they want or need from your business.

Family-Business-Articles_htmAs a promotion for this year’s Small Business Saturday (#SmallBizSat) we are offering the opportunity to participate for a drawing of a $25 gift card when you promote your business on We are and offer a discount or coupon for your business. You can read about this promotion here.

We have been asking around to our business friends and media partners what they are doing to support small business owners and their members on this special event coming up this Saturday.

November 28th marks the sixth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.


Here are some of their answers:Small-Business-Majority_log

Small Business Majority is supporting small business owners who are celebrating Small Business Saturday by promoting them on our social media pages and featuring them in our blog. Additionally, this week as part of our Small Business Saturday efforts we issued our inaugural regional Small Business Advocate Awards to honor small business owners who are dedicated to fighting for policies that keep small businesses thriving. Hipatia Lopez, owner of the Empanada Fork in Elmwood Park, was selected as our New Jersey Small Business Advocate of the year for her work speaking up on issues that matter to small businesses,” said Aixa Acevedo, Small Business Majority Coordinator for New Jersey.

“We are leading the conversation on Twitter promoting our small businesses,” said Luis O de la Hoz, Statewide latinosmallbusinesslogoHispanic Chamber of Commerce (@SHCCNJ) Vice-President, and Chair of the Diversity Committee that organizes Feria de Negocios Hispanos de Central New Jersey (@FNHCNJ) at the Middlesex County Regional Chamber of Commerce (@MCRCC). “Via social media we are also supporting all the Small Biz Members that are register to participate so they can share their link at the following pages: Feria de Negocios Hispanos del Centro de New Jersey,  Intersect Fund, and Latino Small Business Owner using the hashtags using  #ShopSmall #SmallBiz #Familyown.”

Jimmy Duran, Director of Programs of the Greater Philadelphia Hispanic Chamber of Commerce (@GPHCC) shared, “We are promoting Small Business Saturday to all of our members, readers and followers both on our newsletter and our social media sites.” You can follow the GPHCC on Facebook and on Twitter.GPHCC Logo

Small Business Saturday, started by American Express in 2010, as a day intended to support “the little guys” has a spending estimate of $15 billion. The motto – “Shop Local” or “Shop Small” – expresses two sentiments that are getting Millennials moving, according to Forbes.

“Millennials, born in the eighties and nineties, are one of the largest populations of our generation. They are a segment of the market predisposed to trust their local small brick and mortar businesses, partially thanks to the distaste of big business. Millennials, approaching 80 million strong, have $1.7 billion in wallet power. Local retailers would be foolish not to tap into that,” says Winnie Sun, Forbes contributor.

Maria Contreras Sweet at the Small Business Majority Summitt 2015

Maria Contreras Sweet at the Small Business Majority Summitt 2015

Maria Contreras-Sweet, the first Latina to be the Head of the Small Business Administration, also made a statement on this special shopping event. “On Saturday, November 28, please join the U.S. Small Business Administration in supporting America’s small business and entrepreneur community by participating in the sixth annual ‘Small Business Saturday’ and encouraging American consumers to ‘shop small’. Small Business Saturday plays a key role in driving customer traffic and growing revenue for our 28 million independent businesses during the important holiday retail season. We’re also encouraging consumers to ‘dine small’ by grabbing a bite at a local eatery.”

Show your support on social media via @SBAGov, #SmallBizSat, #ShopSmall, #Dine Small. For more details visit and for a full listing of the Small Business Saturday Coalition members, please visit (link is external).

And don’t forget to promote your business on “We are” Facebook group!

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