Have you heard of the Red Shoe Movement (RSM)? It is the only women empowerment platform born from a movement and sustained by a movement. Mariela Dabbah, its founder and leader, is a world-renowned thought-leader, international speaker, corporate consultant, and best-selling author who has been helping Latinos and women connect the dots to achieve success for twenty years.
Now, she is getting ready to launch her Signature Event of the year at MetLife, a gathering that nobody interested in personal and professional growth can miss. Seriously!
This year 2015 has been an important one for Mariela, when she was selected as one of the “25 Most Powerful Women” by People en Español. Her “madrina” was Maria Elena Salinas, another powerful Latina in media.
We asked Mariela to talk about the event, about her and her future plans. These are her answers.
Q: What is the goal of this new event happening November 9 at MetLife? What impact do you expect to create in the participants?
Mariela: This is our annual RSM Signature Event, an event unlike anything you’ve seen. And not only because 90 percent of the people show up with red shoes and ties, but also because of the goals and format. The goal is to provide women with a space to discover what they want professionally for themselves, to experience an “aha” moment that will guide the next steps in their careers. We attain this by inviting them to actively participate in six conversations about topics that are very relevant for career growth. Topics include how to discover your passion, engaging men to propel your career forward, what is executive presence and how to develop it, winning negotiation strategies, embracing assertiveness, and how to be the CEO of your own career
During these conversations, facilitated by senior executives trained in our methodology, women have a sense of how much they have to offer and how much there is to learn. And of course, they become part of a powerful community of likeminded women who support their objectives.
Q: What is the driving force of the Red Shoe Movement now that is has become an international movement? Why do you think it is so successful –in addition to your dedication and passion for empowering women? What does it “awake” in women?
Mariela: We only started three years ago and we now have fans in over 130 countries and work with companies across the US and Latin America helping them develop and promote their female employees.
The 7 Red Shoe Movement Principles along with our #RedShoeTuesday campaign give women a sense of ownership and purpose. Something concrete they can do to fulfill their career goals while helping others to fulfill theirs. The message around defining your own success so you may align your aspirations with your career objectives is very powerful. It all came out of my book Find Your Inner Red Shoe (Penguin 2013). And of course the fact that, as a leadership development company focused on diverse women, we offer year-round coaching and resources to help them move to the next level in their careers. Because both large corporations and individual women can subscribe to our Step Up program it has made it very easy for people to jump on board.
Q: Can you explain a little bit the Red Shoe Tuesday campaign?
Mariela: The Red Shoe Tuesday is a campaign we launched from the very beginning. We encourage people to wear red shoes and ties to go to work every Tuesday to show support for the career advancement of women. This action helps to keep up the conversation about the value of having more women in leadership positions and about what women and organizations can do to make it happen.
Q: What is important for Mariela Dabbah now that you have achieved recognition as one of People en Español “25 Most Powerful Women”? What is not important anymore? What is next?
Mariela: I was honored to be nominated by Maria Elena Salinas for this powerful list. It’s a great milestone because it gives me and the RSM more visibility so that more women can benefit from being part of our community.
It has also been an important year as we developed amazing relationships with Lola Ramona and Farylrobin, our shoe sponsors. They have enabled us to take our work to the next level by helping us make our events, webinars and programs that much more fun with lots of shoe giveaways!
Nothing has changed much in terms of what’s important to me, though. I still work hard to create and deliver the best quality content across everything I do. I still value each one of my relationships. I still underpromise and overdeliver. So far, my strategy seems to be working well.
Q: Where can people register for the event on November 9 in NYC?
Mariela: Readers can register here for the event. As fans and readers of LatinasinBusiness.us, you can get a 20 percent discount using this coupon rsmsepa2015 at checkout.
We also wanted to get the views of our friend and fantastic leader Ali Curi, President and Founder of Hispanic Professionals Networking Group (HPNG), who will be the MC and interviewer for the Signature event.
Q: What is the added value that Hispanic Professionals bring to the table to the Red Shoe Movement?
Ali: HPNG has had a long history of creating a platform for Latino leaders to share their experiences with other Hispanic professionals. We’re honored to be able to contribute to the RSM Signature Event by inviting HPNG members to learn from Red Shoe Movement members and for them to share their own insight for a well-rounded experience for everyone.
Q: What it means personally and professionally to you to be part of this event?
Ali: Personally, to be involved in great endeavors that service Latino professionals such as this one is part of my DNA. I have always maintained a mission of collaboration with my peers and other organizations to better our Hispanic community as a whole. Am I’m thrilled that I can personally contribute by leading the Lunch Keynote Interview that day.