SHCCNJ Annual Convention Latino leaders lineup

From L to R: Colombia Consul Christian Mauricio Rodriguez Anzola, Claudia Krusch, Susana G Baumann, Jazlyn Carvajal, Hipatia Lopez, Barbara Trujillo-Gomez, Reina Valenzuela

From L to R: Colombia Consul Christian Mauricio Rodriguez Anzola, Claudia Krusch, Susana G Baumann, Jazlyn Carvajal, Hipatia Lopez, Barbara Trujillo-Gomez, Reina Valenzuela

A stellar lineup of experts and successful business leaders are being showcased at the Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) 24th Annual Convention & Expo happening this coming October 23, 2014 at The Brownstone, 351 West Broadway, in Paterson, NJ. The event promises to deliver a full day of activities, workshops, awards luncheon and exhibit expo with the presence of the highest political and business figures in the state including keynote speaker Lt. Governor Kim Guadagno.

“We are more than 70,000 Latino small businesses in the state of New Jersey and we contribute more than 10 billion dollars to the state economy every year,” said SHCCNJ President Carlos Medina. “So keeping this wealth and opportunity coming in is essential to the prosperity of our communities.”

As part of the event, attendants can participate in a workshop and a panel discussion addressing important and timely topics in the New Jersey business community:

  •  Essential Business Growth Strategies, Learn How to Launch, Grow, Retain & Attract Business in NJ and Abroad (9:45 – 10:45)

In this workshop attendees will learn how to launch, grow, retain, and attract business within the state and internationally, an opportunity that many small businesses are now looking into as the national economy is starting to recover. Presenters will discuss the optimum conditions for business growth and job creation in the State of New Jersey.

The New Jersey Business Action Center team of global and domestic advocates can help business owners identify the specific programs companies may be eligible for, and help locate the resources that best meet their unique needs. The BAC’s Office of International Business Development and Protocol helps New Jersey firms identify global sales and export opportunities around the world.

Presenter William Spear, International Business Advocate, Office of International Business Development and Protocol

Presenter Eddy Mayen, Director at International Business Development and Protocol, NJ Business Action Center

Presenter Christian Mauricio Rodriguez Anzola, Cónsul General, Consulado General de Colombia en Newark

  •  Panel discussion: Latina Entrepreneurs in Social Media, Learn to Leverage Social Media to Catapult Your Business (11:00 – 12:00)

“…if you’re a small business or brand, Twitter will actually help bring in new customers. By a margin of 64 percent, users are more likely to buy from brands they follow on Twitter…” ~Dorie Clark on

Participants will be meeting Latina Entrepreneurs who are using social media to successfully expand their brand. Combined, these women have over 17K direct followers on Twitter alone and a network of hundreds of thousands of indirect followers to whom their products and services are being exposed daily. During this interactive panel discussion, learn how they have built their online presence, how they have increased revenue, sponsorships, and support for their organizations.

Moderator Claudia Krusch @ckrusch

Panelist Susana G Baumann @sbaumann342 @LIBizus, ,

Panelist Jazlyn Carvajal @LatinasinSTEM @jazcar03,

Panelist Hipatia Lopez @EmpanadaFork,

Panelist Barbara Trujillo-Gomez @BarbaraTGomez,

Panelist Reina Valenzuela @Soylamar,

Additional announcements will be made at the convention including a grant that the SHCC NJ recently received from The Center for Hispanic Policy, Research and Development (CHPRD), to provide technical assistance to small businesses in central New Jersey. Don’t miss this opportunity to network and reach the booming Latino business community of New Jersey. Register now!


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