Latina lactation counselor finalist for PA NAWBO Competition

lactation services, lactation at the workplaceElizabeth Chang, the Founder and CEO of Pretty Mama Breastfeeding, LLC, has been selected as one of the finalists of the 2014 Business Plan Competition of The Pennsylvania Commission for Women and the Pennsylvania Chapters of the National Association of Women Business Owners (NAWBO).

The Business Plan Competition, which was created to celebrate female entrepreneurship, was open to women business owners across Pennsylvania who started their business on or after January 1, 2012.

Born and raised in Colombia, South America, Elizabeth “Liz” Chang is a wife, mother of a breastfed toddler and a Bilingual Certified Lactation Counselor. She is the founder of The Lehigh Valley Breastfeeding Support Group.

Elizabeth’s passion is working with mothers and babies and guiding them through their breastfeeding journey. She founded Pretty Mama Breastfeeding, LLC in September 2013, and strives to provide a one-stop shopping experience for expectant women; targeting professional women who don’t have time to visit brick and mortar stores. Elizabeth works to empower, nurture and support both the mother and baby through quality products and services.

“We were so excited to work with amazingly talented, driven and ambitious women entrepreneurs in this competition, and we were honored to choose such a deserving woman to represent our area,” said Kirsten Wentworth, President of NAWBO Northeast PA. “This competition is a wonderful opportunity to help a remarkable woman and her business, and we’re thrilled to be a part of her journey.”

The finalists were selected by leaders from NAWBO Northeast PA, NAWBO Greater Philadelphia, and NAWBO Greater Pittsburgh through an extensive application and interview process. Other finalists include Jacqueline McDevitt, of Philadelphia, and Esther Franklin, of Duquesne.

The finalists will present their fast-pitch business plans to a panel of three judges, including: Lori Greiner, the “warm blooded shark”™ on the hit entrepreneurial business show “Shark Tank” on ABC; Julia Hearthway, Secretary of the Pennsylvania Department of Labor and Industry; and Renee Amoore, Founder and President of The Amoore Group, Inc.

To prepare for the competition, finalists will receive support from the Pennsylvania NAWBO chapters as well as professional coaching by Dr. Laura Sicola, founder of Vocal Impact Productions.

“Elizabeth Chang is a wonderful representative of the Northeast PA region,” continued Wentworth. “We are very excited to work with her as she prepares to represent her business in Pittsburgh.”

The winner of the competition will be announced on Sept. 30 during the Women’s Mentorship Symposium. We wish Elizabeth Chang the best of luck in her competition!


0 replies
  1. says:

    Dear ccmota! This is Liz Chang! Thank you so much for such amazing comment and for wanting to share your nursing experiences with us! Yes, we professional women can nurse. It is so important to have someone encouraging us. You are the type of woman that inspire me! Keep being amazing!!

  2. ccmota
    ccmota says:

    Love this business concept. I’m proud to share I breastfed both my children for 5 years in spite of negative and eye frowning comments from friends and family. I was blessed with abundant production of milk and I’m grateful for that gift and the opportunity to be able to share that with my children. Besides, I saved so much money. It was one of the most beautiful experiences I’ve had in my life. I send blessings and encouragement to all breastfeeding mothers who are also business owners or professionals who find a way around their busy schedules and overcome the challenges that we face for making this choice.


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