By Jesse Torres
While I was using LinkedIn tonight I came across what I thought was an odd finding: of my over 10,000 connections, seven (70%) of my Top 10 connections in terms of Most-Viewed profiles belonged to women.
I found that odd because as I understood the world according to LinkedIn, the ratio of male to female was almost one-to-one with a slight edge towards the men. This hypothesis was confirmed by Mashable (50% male, 50% female) and Quantcast (59% male, 41% female).
After finding women dominate my Top 10 I decided to expand my analysis. I then looked at the most viewed connections from 11th to 20th position and 21st to 30th position. Here the results were also surprising.
Among the 11th to 20th Most Viewed profiles the percentage of women dropped to 30% and among the 21st to 30th Most Viewed profiles the percentage remained low at 40%
Based on this quick and dirty non-scientific analysis it seems that the women that are good at LinkedIn are VERY GOOD at LinkedIn – better than the men. However, outside of the Top 10, women are just average at best.
So what’s going on here? What makes some women LinkedIn Superstars while others are average/less than average?
As I stated above, my connections number over 10,000. While I am not a statistician I am going to make the assumption that the size of my connections provides a very good sample size. Also, my philosophy on accepting connections is Accept All Incoming, Invite Thoughtfully. As such, I do not have a bias towards any particular gender.
I don’t know the answer to the question, Are Women Better At LinkedIn Than Men? But I would love to hear your thoughts on this phenomenon. I think there are lessons to be learned from these women that can help both men and women in terms of how to become more influential on LinkedIn.
I have listed my Top 10 below as they appear at the time of this post. Of course, by the time you read this their order may have changed but based on my observations I believe that the facts will remain – at the Elite LinkedIn Levels, women are better than men.
- Lena Hunt
- Vin Lee
- Dave Kerpen
- Rana A Negm
- Amber Will
- Mary Stewart
- Melissa Pinkerton
- Patrick Siegrist
- Paula Comfort
- Steven Burda
I am extremely curious to hear your thoughts on why you think women dominate my Top 10 (and probably yours as well). Please chime in below.
Jesse Torres has spent nearly 20 years in leadership and executive management posts, including executive management roles at financial institutions. In 2013 the Independent Community Bankers of America named him a top community banker influencer on social media. He is a frequent speaker at financial services and leadership conferences and has written several books. He hosts an NBC News Radio show called Money Talk with Jesse Torres.
Follow @ or contact Jesse@JesseTorres.com