Entries by Jesse Torres

Social media meets corporate: Become a Brand Ambassador

Brand Ambassadors have been around for many years – and they are everywhere. Visit any industry convention, sporting event, concert, or street fair and you will see the Brand Ambassadors working the floor. They are the high-energy men and women handing out samples, answering questions, passing out bumper stickers, and taking pictures with passers-by, among […]

Start today your exit strategy to sell your business successfully

  In his book,  The Seven Habits of Highly Effective People,  Stephen Covey said, “Begin with the end in mind.” Covey worked to facilitate the achievement of personal and professional goals through a systematic approach that resulted in the creation of a step-by-step guide. By beginning with “the end in mind,” Covey tasked his students with […]