Latina small business owners

Be a Star for One Night! Two Latina small business owners sign up for Pitch your Business Competition

Two contestants first to sign up for the Pitch your Business Competition! Following their dream of Being a Star for One Night, two Latina small business owners are the first contestants registered for the Latina SmallBiz Expo in Newark NJ on November 9, 2017 from 4:00pm to 9:00pm. The event is co-hosted by the New Jersey Institute of Technology (NJIT) Enterprise Development Center and Media Sponsor Univision 41.

Latina small business owners

(L) Janny Perez, founder Mi LegaSi and (R) Elizabeth Liz Santiago, founder and CEO Celebritay (photos courtesy of participants)

Be a Star for One Night at the Pitch your Business Competition!

“The enthusiasm is building up quickly as we are still two months away from the event and Latina small business owners are already registering for the competition. We are running a promotion offering a free ad on our Expo Journal if they register for the Pitch your Business Competition before August 31,” said Susana G Baumann, Editor in Chief, LatinasinBusiness.us.

In its third year, the Pitch your Business Competition is an opportunity for Latinas business owners at all stages of their businesses –startups, established, micro-businesses or larger small businesses- to “pitch” their product and their story in front of a qualified group of Media Jurors who will then select a winner, second and third place.

“The only requirements are that these businesses have to be Latina owned –at least 50 percent if it is a partnership-,

Be a Star for One Night!

Be a Star for One Night!

have a product in hand, and not be a franchised or agent of a larger corporation –such as an agent of a larger makeup company or insurance company,” Baumann said. “We want to bring to the forefront the innovation and creativity of these beautiful Latinas who are creating products and services based on their customer base needs and their own personal stories,” she explained. “Cause related organizations founded and run by Latinas can also participate.”

This year, the winner will have the opportunity to grab a $1000 in Cash Prize, and be promoted on all major regional and local media participating at the event. In addition, they will have an opportunity to work with an event sponsor who will root for their candidate, offer her assistance and support, and continue to work with them after the event.

“In this way, we want to offer our sponsors the opportunity to become closer to these Latina business owners, know their stories, work with them and be invested in their success. In exchange, we ask the participants to become Ambassadors for that brand, and include it in all their activities –blogging, testimonials, speaking engagements or the like- for one year after the event,” Baumann explained.

The Pitch your Business Competition is a great opportunity for both sponsors and contestants working together that will open possibilities to know better the needs of Latina small business owners, adjust their products and services accordingly, and make their brand known as “Latina friendly.”

Table and Pitch $150 (Get your Table for Free when you receive 15 tickets to sell to your friends, family and clients). Bring your product to sell at the event for the pre-Holiday Season! 

Register here to become one of the lucky contestants to participate and be the Star for One Night!

Mi LegaSi, connecting to your roots

Janny Perez with her daughter Victoria in NYC Latina small business owners Pitch your Business Competition

Janny Perez with her daughter Victoria in NYC

First contestant to signup is Janny Perez, founder of Mi Legasi, a creative way of maintaining American Latinas stay connected to their roots and pass the Latino legacy into their children.

“Mi LegaSí™ is about helping moms with a monthly delivered box that connects them with their Latino culture, nurtures their child’s creativity and the language español, and helps them tell their family’s history and stories with activities that make it easy to create a family heirloom.  But we haven’t forgotten about the Mamá!  Because they are at the heart of their familia, every month they will get a feel good/feel proud treat. They deserve something just for them,” explained Janny to LatinasinBusiness.us.

Janny, a Colombian living in NYC, started her MiLegaSí business based on her own experience as a mom, and her purpose is to preserve and celebrate the Latino culture for our children and future generations while supporting Latino artists, small businesses, and Latino charities.

“Mamás will receive a box filled with 5-6 items that will help them connect with their cultura, create with their young child, and carry on their familia’s traditions.  Items will include items such as preschool bilingual or Spanish books, bilingual toys or games, craft projects, family activities to help moms document and tell their familia’s history, and feel good and feel proud items just for the Mamá,” Janny shared.

Celebritay taking care of your beauty in and out

Elizabeth "Liz" Santiago, founder and CEO Celebritay Latina small business owners Pitch your Business Competition

Elizabeth “Liz” Santiago, founder and CEO Celebritay

The second registered contestant is our own Contributor Elizabeth “Liz” Santiago, founder and CEO of Celebritay, a brand of all natural products. Elizabeth is a Holistic Health & Skincare coach emphasizing on healthier digestive system. She studied Ayurvedic and Holistic nutrition with Dr. Naina Marbali at Ayurvedic Beauty School and has nominal background in the field of Western medicine.

Established in 1998, CeleBritAy is an award-winning, eco-friendly skin care company specializing in hand-crafted raw and organic skincare products packaged in recyclable materials.

“As a Holistic health and skincare coach emphasizing on healthier lifestyle and the digestive system, I help people understand the connection between unhealthy habits, depression, and their skin ailments like psoriasis, eczema, and rosacea,” she explained to LatinasinBusiness.us.

“As busy parents, spouses and entrepreneurs, it is important to give it your all. But how can you do that if you are constantly tired, overwhelmed and unfocused? It all starts with one simple, doable change at a time and a can-do attitude. Once you do this, your journey of a healthier lifestyle no matter how busy you are can begin,” Elizabeth said.

Interested in signing up for this amazing Pitch your Business Competition?

Latina SmallBiz Expo and Pitch your Business Competition

Latina SmallBiz Expo and Pitch your Biz Competition

If you or someone you know is interested in signing up for this amazing competition happening on November 9 in Newark, New Jersey, please find information about this fab event on our Facebook page Latina SmallBiz Expo or register here to become one of the lucky contestants to participate and be the Star for One Night! For additional information, email Susana@latinasinbusiness.us or call 848 238 6090.

Table and Pitch $150 (you will receive 15 tickets to sell to your friends, family and clients). Bring your product to sell at the event for the pre-Holiday Season!

Best of luck to all participants!

About Susana G Baumann

Award-winning journalist, author, multicultural expert, public speaker, small business advocate and the Editor-in-Chief of LatinasinBusiness.us. Susana is an Argentinean immigrant who started her own small business over 20 years ago. Now, through her new digital platform and social media channels, she advocates for the economic empowerment of Latinas in the United States.
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