50 Top U.S. corporations giving opportunities to minority small businesses

DiversityBusiness.com announced this month the list of “America’s Top 50 Organizations for Multicultural Business.”

diversity business annual conference

The annual “National Multicultural Business Conference” brings together people from all over the United States. (DiversityBusiness.com)

Over 1,500,000 diversity business owners participated in an online election to determine the “Top” fifty organizations. Wal-Mart Stores, Inc. was named the #1 company for providing business opportunities to diverse business owners throughout the United States.

The honor extends itself to another forty-nine major U.S. corporations which call themselves The Div50. This esteemed, elite list is coveted by the most successful companies in the United States and has become the most recognized and respected in the country. These companies truly differentiate themselves in the market place in a time when diversity is on the rise.

“The diversity practices of the Div50 has changed the course of economic inclusion and thereby the world as we know it”, said Kenton Clarke, CEO of DiversityBusiness.com. “The great diversity and vision of our country and our people have made this possible. DiversityBusiness.com is proud to have been a force in the business world for such positive change and opportunity. The initiative that we have led has been instrumental in equalizing the playing field and for that we are very honored indeed.”

The 16th annual list was produced by DiversityBusiness.com, the nation’s leading multicultural B2B online website for privately owned companies. Over 1,500,000 businesses were asked to answer 10 questions about diversity business in the marketplace.

Their answers were based on factors such as volume, consistency and quality business opportunities granted to women and minority-owned companies. Other large companies at the top of the list include IBM, AT&T, Northrop Grumman, Apple, Lockheed Martin, Toyota, Verizon, Microsoft, Kroger, Cisco, Time Warner and Raytheon.

Launched in 1999, DiversityBusiness is the largest organization of privately owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the “Top 50 Organizations for Multicultural Business Opportunities”, “Top 500 Diversity Owned Companies in America”, and others.

Top honors for top corporations

Diversity business Summit 2016

Diversity business Summit 2016

While other awards and “Top” lists crown companies for metrics such as overall economic growth and returns to shareholders, The Div50 is an indicator of which organizations provide the best and the most business for diversity-owned companies. “In a marketplace that is increasingly as sensitive to diversity as it is to revenues, awarding the top buyers of multicultural products and services is becoming a natural part of the new socioeconomic food chain.

Organizations that consistently buy the most products and services from diversity businesses, and that sustain the most mutually beneficial business relationships with their multicultural suppliers, should be recognized not only by the business community but also by the general public. That is what we have accomplished in creating The Div50.” said Kenton Clarke.

The business power of diversity

As multicultural and female-owned businesses gain more buying power and their lifestyles become more affluent, multicultural markets are growing in economic muscle. This in turn attracts more corporations, as they compete for market share. The Div50 list has therefore become the consumer guide for women and minority consumers.

“As a diversity business owner, I appreciate the business we receive from corporate buyers; and in turn, when I buy products and services, either personally or for my company, I am much more likely to buy from the same companies that support my business or are supporting businesses like mine,” said Kathy Steele, principle of Red Caffeine marketing + technology headquartered in Lombard, IL.

The Div50

The Div50 is a listing of the top 50 corporate and organizational buyers of diversity products and services throughout the U.S. It represents the voice of over 1,500,000 diversity-owned (women, African-Americans, Hispanics, Asians, Native American, and other multicultural groups) businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. It has become the Gold Standard to its members and their associates and reaches millions of consumers every year. In fifteen years, it has become a highly valued metric of corporate excellence in the diversity space.

The winning companies will be honored during a special awards ceremony at DiversityBusiness.com’s “16th Annual National Summit”, taking place April 26, 2016 at the Time Warner Center in New York City.  See a complete list of winners.

 

Rank Top 50 Corporations Rank Top 50 Corporations
1 Wal-Mart Stores, Inc. 26 Comcast Corporation
2 IBM 27 Blue Cross and Blue Shield Association
3 Northrop Grumman Corporation 28 General Motors
4 AT & T Inc. 29 Johnson & Johnson
5 Apple Inc. 30 Turner Construction Company
6 .Toyota 31 The Home Depot, Inc.
7 Verizon 32 Avis Budget Group
8 Raytheon Company 33 Nordstrom
9 Microsoft 34 Pfizer
10 Kroger 35 Capital One Financial Corporation
11 Lockheed Martin 36 Metlife
11 Time Warner 37 Hilton Worldwide
12 Boeing Company 38 Prudential Financial
13 Cisco Systems, Inc. 39 Nationwide
14 The Coca-Cola Company 40 Miller Coors
15 United Parcel Service 40 Nestlé
16 Altria 41 Ahold USA
17 PepsiCo Inc. 42 Delphi
18 Target Corporation 43 Cardinal Health
19 Bank of America 44 New York Life
20 Ford 45 Fannie Mae
21 Johnson Controls 46 Nielsen
22 Colgate-Palmolive Company 47 Vizient
23 Hewlett-Packard Enterprises / HP Inc. 48 Cargill
24 Wells Fargo 49 Starbucks
25 Pacific Gas & Electric 49 CVS Health
25 Walgreens 50 Public Service Enterprise Group

About Susana G Baumann

Award-winning journalist, author, multicultural expert, public speaker, small business advocate and the Editor-in-Chief of LatinasinBusiness.us. Susana is an Argentinean immigrant who started her own small business over 20 years ago. Now, through her new digital platform and social media channels, she advocates for the economic empowerment of Latinas in the United States.
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