Latina celebrities are building style empires at a staggering rate, including clothing lines, fragrances, lingerie and sporting clothes. Their empires are in the multimillion level; they are starting lasting trends and becoming top influencers in the way women dress, look and smell.
However, who of these three Latina celebrities is the best entrepreneur? Investing, branding and philanthropy are just some of the ways they are managing their multimillion dollar enterprises.
We follow them, we adore them, and we admire them. They make us proud –most of the time– because we see them as major achievers of our own tribe: smart Latinas. Each has conquered the Hollywood world of fame and glitter in her own right; however, each has also managed their earnings and ventures in a different way.
Who of these three Latinas is the best entrepreneur? In my view, entrepreneurship encompasses several aspects of a person’s influence in the world. Producing wealth through creative talent is an important part of who we are as entrepreneurs but wise branding, productive investing, and strong corporate responsibility are also crucial components in being a successful entrepreneur.
Jennifer Lopez (Jlo’s net worth: $300 million)
Jennifer Lopez launched and promoted her scent Glowing in 2012. She began designing in 2001, starting with the brand Sweetface Fashion but she has also launched a line of clothing and accessories for Kohl’s department stores that includes dresses, sportswear, handbags and jewelry. According to Forbes, the “actress, singer, dancer, fashion designer, and television producer has a net worth of $300 million. Her career has spanned more than two decades and today she is one of Hollywood’s biggest A-list celebrities.
Lopez’s style and empire have influenced the world. Her fragrance line has become the most successful line in the world, with record-breaking sales exceeding $2 billion. Lopez has contributed to a number of charitable organizations including Amnesty International, and March of Dimes, among others.
Longoria, our Latina “desperate housewife,” enrolled the support of the brand L’Oreal to design her line of scent, a bold move since the actress is allergic to most fragrances. An American television and film actress who has a net worth of $35 million dollars, according to Forbes, she was born in 1975 in Corpus Christi, Texas. She was known for her role as Isabella in The Young and the Restless (CBS) and as Gabrielle Solis on Desperate Housewives (ABC).
Her commitment to Latino causes and giving back to the community earned her the Philanthropist of the Year award by The Hollywood Reporter. She has fundraised for the Make-A-Wish Foundation and founded Eva’s Heroes, a charity which helps developmentally disabled children in 2006. She is also the national spokesperson for PADRES Contra El Cancer. She is heavily involved in the Friends of the American Latino Museum and the US Hispanic Chamber of Commerce.
Sofia Vergara (Vergara’s net worth is $70 million)
Sofia Vergara, the Colombian born actress, model and spokeswoman has an estimated net worth of $70 million, according to Forbes. Born in 1972 in Barranquilla, Colombia, she is probably most famous for her role as Gloria Delgado-Pritchett on the show Modern Family (ABC).
LatinWe (Latin World Entertainment Holdings Inc.) is a multiservice talent management, marketing, production, endorsement and licensing firm where Hollywood producers go to search for Latino talents. The company, founded by Sofía Vergara and former music promoter Luis Balaguer, has estimated revenues close to $30 million, mostly based on Vergara’s marketing as an actress and celebrity.
However, she also has deigned a line of clothes, under the slogan “Work what you got” aimed at women who want to feel safe and sexy. The line is sold at Kmart stores, to be accessible to her fans at very reasonable prices.
So in your view, who is the smartest business woman and why? Are branding, design, influence, charitable work and community responsibility important features of a smart business woman?
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